Descrição do produto
When you know how to walk into any situation and see the 80/20's, the 80/20 Principle can solve almost ANY conversion problem.
Any traffic problem.
Any money problem.
"Perry Marshall has something original and extremely useful to say,because he has thought profoundly about the 80/20 Principle. He has come up with some original insights that are literally priceless. You really can change your business and your life."
- Richard Koch, fractional billionaire and author of The 80/20 Principle
"If you don't know who Perry Marshall is--unforgivable. Perry's an honest man in a field rife with charlatans."
- Dan Kennedy, Author, The Ultimate Marketing Plan
If you're a sales and marketing professional, you can save 80 percent of your time and money by zeroing in on the right 20 percent of your market. By page 5 you'll be applying 80/20² and 80/20³ to gain 10X, even 100X the success.
With powerful 80/20 software (online, included with the book), you'll apply the Pareto Principle to:
- Slash time-wasters (page 117)
- Locate invisible profit centers in your business (page 31)
- Advertise to hyper-responsive buyers and avoid tire-kickers (page 93)
- Gain coveted positions on search engines (page 70)
- Differentiate yourself from rivals (page 67)
- Gain esteem in your marketplace (page 154)
You'll identify untapped markets (page 164), incremental improvements and high-profit opportunities, gaining time and greater income potential.
"It is an easy read...very accessible, short chapters, and actually quite entertaining," says Susan Kruger, Master of Education & founder of SOAR Study Skills. This book is peppered with stories that demonstrate powerful sales principles.
Built for Speed Learning
Specially marked "Pareto Points" help you digest the most valuable 80/20 Rule applications in 1-5 minutes. Each chapter concludes with a Pareto Summary. The book features an online 1-page "80/20 Cheat Sheet."
80/20 = Law of Nature
Includes Powerful Online Marketing Tools
CUT YOUR WORK IN HALF and DOUBLE YOUR SALES
Guided by famed marketing consultant and bestselling author Perry Marshall, learn how to save 80% of your time and money by zeroing in on the right 20% of your market then apply 80/202 and 80/203 to gain 10X, even 100X the success. With exclusive online tools, the 80/20 Power Curve and Marketing DNA Test, you possess the power to identify untapped markets, slash waste, and target high-profit opportunities, gaining you time and exponentially greater profits.
You’re in for one of those explosive moments when an interesting notion becomes a momentous epiphany because Perry Marshall is about to blow your mind! Read slowly. Put down often. Do what Perry says. Then we can all go out to lunch and celebrate!
Michael E. Gerber, Author, The E-Myth
I've read well over 1,000 business books and 80/20 Sales and Marketing is among the top 10 for actionable strategies to fast impact your bottom line. Every business person should own a copy - highlighted, dog-eared and underlined. ??
Bill Harrison, CEO, Bradley Communications Corp.
Best business book I’ve read this year. Focusing only on the 20% of the 20% that really matters using the power curve and reverse thinking has made my business extremely profitable. Once you understand how to disqualify, work less and make more, life flows naturally. Powerful, little-known concepts are clearly articulated with terrific real world examples and concise summaries.
James Schramko, Founder, SuperFast Business
If you don’t know who Perry Marshall is unforgivable.
Dan Kennedy, Author, The Ultimate Marketing Plan