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80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More eBook Kindle

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Número de páginas: 258 páginas Dicas de vocabulário: Habilitado Configuração de fonte: Habilitado
Page Flip: Habilitado Idioma: Inglês

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Descrições do Produto

Descrição do produto

Stop "Just Getting By"... Master the 80/20 Rule. Apply the Pareto Principle to Business And Make More Money Without More Work.

When you know how to walk into any situation and see the 80/20's, the 80/20 Principle can solve almost ANY conversion problem.

Any traffic problem.

Any money problem.

"Perry Marshall has something original and extremely useful to say,because he has thought profoundly about the 80/20 Principle. He has come up with some original insights that are literally priceless. You really can change your business and your life."

- Richard Koch, fractional billionaire and author of The 80/20 Principle

"If you don't know who Perry Marshall is--unforgivable. Perry's an honest man in a field rife with charlatans."

- Dan Kennedy, Author, The Ultimate Marketing Plan

If you're a sales and marketing professional, you can save 80 percent of your time and money by zeroing in on the right 20 percent of your market. By page 5 you'll be applying 80/20² and 80/20³ to gain 10X, even 100X the success.

With powerful 80/20 software (online, included with the book), you'll apply the Pareto Principle to:
  • Slash time-wasters (page 117)
  • Locate invisible profit centers in your business (page 31)
  • Advertise to hyper-responsive buyers and avoid tire-kickers (page 93)
  • Gain coveted positions on search engines (page 70)
  • Differentiate yourself from rivals (page 67)
  • Gain esteem in your marketplace (page 154)
Created by famed marketing consultant and best-selling author Perry Marshall, unique tools show you exactly how much money you're leaving on the table, and how to put it back in your pocket - then reinvest for even greater success.

You'll identify untapped markets (page 164), incremental improvements and high-profit opportunities, gaining time and greater income potential.

Easy Read

"It is an easy read...very accessible, short chapters, and actually quite entertaining," says Susan Kruger, Master of Education & founder of SOAR Study Skills. This book is peppered with stories that demonstrate powerful sales principles.

Built for Speed Learning

Specially marked "Pareto Points" help you digest the most valuable 80/20 Rule applications in 1-5 minutes. Each chapter concludes with a Pareto Summary. The book features an online 1-page "80/20 Cheat Sheet."

80/20 = Law of Nature
The 80/20 Rule is an inviolable law of nature, which makes it the #1 organizing principle of every business. Perry shows how to laser focus the 80/20 Rule in outsourcing, hiring, publicity, controversy, market research, lead generation, and web traffic; online, offline and social media (page 82). He also shows you how to glean huge insights from tiny clues, not only in your own business but from competitors.

Includes Powerful Online Marketing Tools
Supported by online services including The 80/20 Power Curve, which helps you find invisible money, and the Marketing DNA Test, a personal assessment that zeroes in on your natural selling assets, this timeless guide is a game-changer for seasoned and novice marketers
and sellers.

Capa Interna


Guided by famed marketing consultant and bestselling author Perry Marshall, learn how to save 80% of your time and money by zeroing in on the right 20% of your market —then apply 80/202 and 80/203 to gain 10X, even 100X the success. With exclusive online tools, the 80/20 Power Curve and Marketing DNA Test, you possess the power to identify untapped markets, slash waste, and target high-profit opportunities, gaining you time and exponentially greater profits.

You’re in for one of those explosive moments when an interesting notion becomes a momentous epiphany…because Perry Marshall is about to blow your mind! Read slowly. Put down often. Do what Perry says. Then we can all go out to lunch and celebrate!

–Michael E. Gerber, Author, The E-Myth

I've read well over 1,000 business books and 80/20 Sales and Marketing is among the top 10 for actionable strategies to fast impact your bottom line. Every business person should own a copy - highlighted, dog-eared and underlined. ??

–Bill Harrison, CEO, Bradley Communications Corp.

Best business book I’ve read this year. Focusing only on the 20% of the 20% that really matters using the power curve and reverse thinking has made my business extremely profitable. Once you understand how to disqualify, work less and make more, life flows naturally. Powerful, little-known concepts are clearly articulated with terrific real world examples and concise summaries.

–James Schramko, Founder, SuperFast Business

If you don’t know who Perry Marshall is — unforgivable.
–Dan Kennedy, Author, The Ultimate Marketing Plan

Detalhes do produto

  • Formato: eBook Kindle
  • Tamanho do arquivo: 4953 KB
  • Número de páginas: 258 páginas
  • Editora: Entrepreneur Press (22 de julho de 2013)
  • Vendido por: Amazon Servicos de Varejo do Brasil Ltda
  • Idioma: Inglês
  • Leitura de texto: Habilitado
  • X-Ray:
  • Dicas de vocabulário: Habilitado
  • Configuração de fonte: Habilitado
  • Avaliação média: Seja o primeiro a avaliar este item
  • Lista de mais vendidos da Amazon: #78,947 entre os mais vendidos na Loja Kindle (Conheça os 100 mais vendidos na Loja Kindle)

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Amazon.com: 4.7 de 5 estrelas 363 avaliações
Esta avaliação foi considerada útil por 3 de 3 pessoa(s):
5.0 de 5 estrelas 80/20 Is A Double-Edged Sword. But It's Powerful (And Worth It). 22 de maio de 2014
Por Scott Murdaugh - Publicada na Amazon.com
Formato: eBook Kindle Compra verificada
I've heard the "80/20" rule in passing throughout my life. And for the most part I disregarded it as just kind of a blanket theory like "work hard" or "do what you love" - common sense without practical application. But Perry really impressed me with this, and that's not easy to do. He gives numerous examples of 80/20 in action in day-to-day life and really demonstrates with empirical data that it applies to EVERYTHING.

I've always been a big fan of leverage. But this book has trained me to see through 80/20 goggles. And he really drives home the point that the real power isn't in understanding 80/20, but 80/20 multiplied. The top 20% of the top 20% and so on, 80/20 multiplied until you're focusing on the exponential leverage - the top 1% of things that will have massive impact on your business and life.

For that reason alone I highly recommend this book.

But 80/20 applies to learning too - and if you're in sales and marketing, there are MASSIVE insights here into what Perry is focusing on in his own business. My initial skepticism was that "80/20" is a great hook for a business book - and I wasn't wrong. It has wide appeal - but it delivers. It also gives you plenty of reasons to dig deeper into Perry's funnel, although the book delivers heaps of value, you'll find yourself wanting to go further down the rabbit hole, and Perry provides plenty of (free) opportunities to do so.

If you watch closely Perry is "racking the shotgun". He's automating his funnel. He's rapidly disqualifying. He's practicing exactly what he preaches - and he does so in a way that doesn't take any value away from the book. There are a TON of great marketing lessons in here, both explicit and implicit - and they're equally valuable if you pay attention to them.

I titled this "80/20 Is A Double-Edged Sword" because while it's powerful, it's also easy to fall into the trap of always pursuing a faster/easier way of doing things, and in the process never accomplishing anything. I see people do that all the time. But this provides a great roadmap into focusing on the areas you can leverage for massive results. Just be sure to ACT on the advice and not falling into the trap of thinking you have to reach the point of 100% leverage before you take action.

If you spend $100 on this book, take the lessons to heart and never pay attention to Perry again, your money would be well spent. Fair warning though - if you're the kind of person who appreciates these kinds of strategies, you're most likely going to find yourself immersed in Perry's world long after this book...

...Which is fine. You can ignore the tools and bonuses, digest the book and walk away, you'll get much more than your moneys worth. Or you'll find yourself sucked in to Perry's funnel - which whether you decide to buy from or not you'll get a front-row seat to an 80/20 sales and marketing education done right.

Final Thoughts: Judging the book alone. Pay attention to what he teaches - pay just as much attention to what he does. Do that alone and this could easily be the most valuable sales and marketing education you'll find anywhere. I highly recommend this - that includes close friends and family. If you're involved in sales, marketing or entrepreneurship, I highly suggest grabbing it right now and reading it today.
Esta avaliação foi considerada útil por 2 de 2 pessoa(s):
5.0 de 5 estrelas Amazing and actionable content. 26 de setembro de 2016
Por Thomas Heideman - Publicada na Amazon.com
Formato: eBook Kindle Compra verificada
This guide is great for those who want to get more done with less and enjoy their lives instead of blindly following the "grind-your-face-off-till-you're-dead-or-a-billionaire" meme that seems to have taken over social media.

Not only is Perry a brilliant marketer with a ton of immediately actionable insights but you'll also get the added benefit of really understanding how you influence and persuade best so you'll know how to sell more with fewer resources.

This book is essential if you ever sell anything to anyone.
Esta avaliação foi considerada útil por 1 de 1 pessoa(s):
5.0 de 5 estrelas Pure Genius 20 de setembro de 2013
Por Steve Sipress - Publicada na Amazon.com
Formato: Capa comum Compra verificada
If there's anyone by now who doesn't already realize what a genius my friend Perry Marshall is, they will after reading just the very first few pages of this masterpiece.

This is classic Perry: Honest, straight-forward, clear, conversational, entertaining and absolutely life-changing for anyone who not only reads this book, but give serious thought to its brilliance and takes action to put it to use.

And speaking of taking action, Perry's even made that amazingly easy to do thanks to his inclusion of the extra resources he makes available to everyone who gets this book.

For example, Perry's brilliantly simple and easy-to-use "Power Curve" software is worth many, many times the small cost of this book.

Implement these concepts into every aspect of your life, and reap HUGE benefits over and over forever.

You've done it again, Perry! So proud to know you.
Esta avaliação foi considerada útil por 1 de 1 pessoa(s):
5.0 de 5 estrelas Powerful & practical. Best marketing book I've read. 20 de maio de 2017
Por Michael Zeller - Publicada na Amazon.com
Formato: eBook Kindle Compra verificada
Amazing. Profoundly powerful and practical. Implementable steps to optimize your business and do good in the world.

I took crazy amounts of notes and now it's standard reading for my mastermind and for my marketing team. Can't wait to apply it to my businesses.
Esta avaliação foi considerada útil por 2 de 2 pessoa(s):
5.0 de 5 estrelas More value per page than any business book I can remember 1 de fevereiro de 2014
Por Ryan M. Healy - Publicada na Amazon.com
Formato: Capa comum Compra verificada
If all you had was $15 to buy one business book, I think I'd have to put this one at the top.

I read The 80/20 Principle by Richard Koch back in 2002. It is one of the most memorable and useful books I've ever read.

But Perry's book is just as memorable, just as inspiring, and even more useful for entrepreneurs and sales people. It's that good.

At just 220 pages, I can't think of another business book that has as much value per page as this book has. It is absolutely packed with useful information and powerful insights.

The whole "racking the shotgun" concept in the beginning of the book is so vivid it'll stick with you forever. And the final chapter is perfect: a timely reminder that life isn't always about the ruthless use of 80/20.

You could read this book in a few days... get spectacular results within a few weeks... but still spend years mastering the concepts. In other words, this book very well could change your life.
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