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Agile Product Management with Scrum: Creating Products that Customers Love (Adobe Reader) (Addison-Wesley Signature Series (Cohn)) 1 , eBook Kindle


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Número de páginas: 161 páginas Dicas de vocabulário: Habilitado Configuração de fonte: Habilitado
Page Flip: Habilitado Idioma: Inglês

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The First Guide to Scrum-Based Agile Product Management

 

In Agile Product Management with Scrum, leading Scrum consultant Roman Pichler uses real-world examples to demonstrate how product owners can create successful products with Scrum. He describes a broad range of agile product management practices, including making agile product discovery work, taking advantage of emergent requirements, creating the minimal marketable product, leveraging early customer feedback, and working closely with the development team.

 

Benefitting from Pichler’s extensive experience, you’ll learn how Scrum product ownership differs from traditional product management and how to avoid and overcome the common challenges that Scrum product owners face.

 

Coverage includes

  • Understanding the product owner’s role: what product owners do, how they do it, and the surprising implications
  • Envisioning the product: creating a compelling product vision to galvanize and guide the team and stakeholders
  • Grooming the product backlog: managing the product backlog effectively even for the most complex products
  • Planning the release: bringing clarity to scheduling, budgeting, and functionality decisions
  • Collaborating in sprint meetings: understanding the product owner’s role in sprint meetings, including the dos and don’ts
  • Transitioning into product ownership: succeeding as a product owner and establishing the role in the enterprise

This book is an indispensable resource for anyone who works as a product owner, or expects to do so, as well as executives and coaches interested in establishing agile product management.

Contracapa

The First Guide to Scrum-Based Agile Product Management

 

In Agile Product Management with Scrum, leading Scrum consultant Roman Pichler uses real-world examples to demonstrate how product owners can create successful products with Scrum. He describes a broad range of agile product management practices, including making agile product discovery work, taking advantage of emergent requirements, creating the minimal marketable product, leveraging early customer feedback, and working closely with the development team.

 

Benefitting from Pichler’s extensive experience, you’ll learn how Scrum product ownership differs from traditional product management and how to avoid and overcome the common challenges that Scrum product owners face.

 

Coverage includes

  • Understanding the product owner’s role: what product owners do, how they do it, and the surprising implications
  • Envisioning the product: creating a compelling product vision to galvanize and guide the team and stakeholders
  • Grooming the product backlog: managing the product backlog effectively even for the most complex products
  • Planning the release: bringing clarity to scheduling, budgeting, and functionality decisions
  • Collaborating in sprint meetings: understanding the product owner’s role in sprint meetings, including the dos and don’ts
  • Transitioning into product ownership: succeeding as a product owner and establishing the role in the enterprise

This book is an indispensable resource for anyone who works as a product owner, or expects to do so, as well as executives and coaches interested in establishing agile product management.


Detalhes do produto

  • Formato: eBook Kindle
  • Tamanho do arquivo: 747 KB
  • Número de páginas: 161 páginas
  • ISBN da fonte dos números de páginas: 0321605780
  • Quantidade de dispositivos em que é possível ler este eBook ao mesmo tempo: Você pode ler este eBook em até 5 dispositivos ao mesmo tempo, de acordo com os limites estabelecidos pela editora
  • Editora: Addison-Wesley Professional; Edição: 1 (11 de março de 2010)
  • Vendido por: Amazon Servicos de Varejo do Brasil Ltda
  • Idioma: Inglês
  • ASIN: B003BW0C9I
  • Leitura de texto: Habilitado
  • X-Ray:
  • Dicas de vocabulário: Habilitado
  • Leitor de tela: Compatível
  • Configuração de fonte: Habilitado
  • Avaliação média: Seja o primeiro a avaliar este item
  • Lista de mais vendidos da Amazon: #83,731 entre os mais vendidos na Loja Kindle (Conheça os 100 mais vendidos na Loja Kindle)

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Amazon.com: 4.1 de 5 estrelas 62 avaliações
Esta avaliação foi considerada útil por 4 de 4 pessoa(s):
4.0 de 5 estrelas Valuable Product Owner reference - but title is misleading 10 de maio de 2010
Por J. Deville - Publicada na Amazon.com
Formato: Capa comum Compra verificada
I like this book, but the title is somewhat misleading. It is focused on the Product Owner's role - not the whole spectrum of Product Management. In Pichler's view, the Product Owner should be the single voice - both strategic and tactical. That is often not practical for many organizations, especially large ones. Consider that Product Management covers a wide area responsibilities that includes everything from envisioning the product to preparing the distribution channels. It covers defining requirements, as well as pricing and packaging. This book will help the product owner define the product and work with the development team. It will not help the product manager with their other responsibilities.

That aside, Pichler provides valuable advice for Product Owners. One key piece of advice is forming a Product Owner's Council to reconcile differences in a multi-team environment. I've coached a multi-team project where this was lacking -- we couldn't get the client to address this. However, I wouldn't go as far as saying, as Pichler does, that this requires a Chief Product Owner. That is one effective approach; but there are others. I've also worked with other companies who were equally effective using a more collaborative approach. Pichler's key point though is on target -- the product owners must provide a unified voice.

My overall take is the book is a good supplemental reference for Product Owners and I will be adding it to Construx's agile seminars recommended reading list. It provides solid advice to Product Managers, or anybody else, who are transitioning to the Product Owner role and the difference they can expect to see using Scrum. I view it as supplemental reference because it doesn't sufficiently cover the Scrum process--Product Owners would also need to have Scrum training or at least read the other scrum references (e.g. Agile Project Management with Scrum (Microsoft Professional)).
4.0 de 5 estrelas Good book for industry beginners 8 de julho de 2016
Por Asitha Goonewardena - Publicada na Amazon.com
Formato: Capa comum Compra verificada
I find this book is very informative from the product management perspective. But this publication is most suited for the users who are moving in to the product management stream. For users who are in the traded for many years with many practical challenges, the guidance from this book is minimal. Though the coverage includes basic framework and examples/cases, it would be wonderful at least some information on the practical cases and typical PO challenges for senior users.
Esta avaliação foi considerada útil por 1 de 1 pessoa(s):
5.0 de 5 estrelas A long overdue reference for agilists 7 de novembro de 2010
Por Jean - Publicada na Amazon.com
Formato: Capa comum Compra verificada
What a relief to finally find a concise, coherent, cogent book on the Product Owner role! I sit here tonight working on a wiki page to help introduce scrum to a state government agency which is sorely in need of agile adoption. We've ordered two copies for the IT library, my personal copy is heavily marked up, and our current proxy PO and ScrumMaster both have it in their hands.

This book is the perfect length and depth for a new PO coming in from the customer side of the house. The length is right for an executive to read and the content is sufficient to get a new PO up on their legs and interacting effectively with a newly certified Scrum Master and team who are chomping at the bit to engage with a real customer.

You can read it less than a weekend; you can read it in a long afternoon. If you're a CSM yourself: read it. CSM training often doesn't say enough about the PO perspective.

I look forward to seeing an enhanced edition. But if the author is too busy consulting to update this for a while, we can only thank him for what he's done in giving us this very valuable little volume.
4.0 de 5 estrelas Good synopsis of the PO role from a leader in the field. 27 de setembro de 2016
Por Donald John Patti - Publicada na Amazon.com
Formato: eBook Kindle Compra verificada
Good synopsis of the PO role from a leader in the field. I would highly recommend it for new POs.

Might not be a bad idea for the author to update it and publish a second edition. Much has been learned since this book was published.
4.0 de 5 estrelas Great reference for new Product Owners 6 de setembro de 2014
Por Chris Risen - Publicada na Amazon.com
Formato: eBook Kindle Compra verificada
This is a great read for new and experienced Product Owners / Managers alike. Although the book was released a few years ago, it still provides very relevant, practical, and actionable practices that may be immediately applied within an Agile Scrum setting. I highly recommend this book to those new to Agile or Scrum working within any role where Product Management is needed.
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