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The Back of the Napkin (Expanded Edition): Solving Problems and Selling Ideas with Pictures eBook Kindle

5.0 de 5 estrelas 2 avaliações de clientes

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Número de páginas: 285 páginas Dicas de vocabulário: Habilitado Configuração de fonte: Habilitado
Page Flip: Habilitado Idioma: Inglês
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Descrições do Produto

Descrição do produto

The acclaimed bestseller about visual problem solving-now bigger and better

"There is no more powerful way to prove that we know something well than to draw a simple picture of it. And there is no more powerful way to see hidden solutions than to pick up a pen and draw out the pieces of our problem."

So writes Dan Roam in The Back of the Napkin, the international bestseller that proves that a simple drawing on a humble napkin can be more powerful than the slickest PowerPoint presentation. Drawing on twenty years of experience and the latest discoveries in vision science, Roam teaches readers how to clarify any problem or sell any idea using a simple set of tools.

He reveals that everyone is born with a talent for visual thinking, even those who swear they can't draw. And he shows how thinking with pictures can help you discover and develop new ideas, solve problems in unexpected ways, and dramatically improve your ability to share your insights.

Take Herb Kelleher and Rollin King, who figured out how to beat the traditional hub-and-spoke airlines with a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers.

Now with more color, bigger pictures, and additional content, this new edition does an even better job of helping you literally see the world in a new way. Join the teachers, project managers, doctors, engineers, assembly-line workers, pilots, football coaches, marine drill instructors, financial analysts, students, parents, and lawyers who have discovered the power of solving problems with pictures.

Sobre o Autor

As the president of Digital Roam Inc., Dan Roam has helped leaders at Microsoft, Google, Wal-Mart, the Federal Reserve, Boeing, and the U.S. Senate solve complex problems through visual thinking. Dan and his whiteboard have appeared on CNN, MSNBC, ABC News, Fox News, and NPR. He lives in San Francisco.

Visit: www.thebackofthenapkin.com

Detalhes do produto

  • Formato: eBook Kindle
  • Tamanho do arquivo: 12393 KB
  • Número de páginas: 285 páginas
  • ISBN da fonte dos números de páginas: 1591843065
  • Editora: Portfolio; Edição: Expanded ed. (31 de dezembro de 2009)
  • Vendido por: Amazon Servicos de Varejo do Brasil Ltda
  • Idioma: Inglês
  • ASIN: B005N1OUSE
  • Leitura de texto: Habilitado
  • X-Ray:
  • Dicas de vocabulário: Habilitado
  • Configuração de fonte: Habilitado
  • Avaliação média: 5.0 de 5 estrelas 2 avaliações de clientes
  • Lista de mais vendidos da Amazon: #12,485 entre os mais vendidos na Loja Kindle (Conheça os 100 mais vendidos na Loja Kindle)

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Formato: eBook Kindle Compra verificada
Very interesting! Good tips to approach real problems and solve it with pictures.
The book bring the reader with a lot of examples.
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Por pablomatos AVALIADOR TOP 500 em 27 de novembro de 2013
Formato: eBook Kindle Compra verificada
I recommend this book to people to work in IT (mainly business analyst) because if you would like to communicate better with your clients it. is better if you can draw.
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Avaliações mais úteis de consumidores na Amazon.com (beta) (Pode incluir avaliações do Programa de Recompensas para Primeiros Avaliadores)

Amazon.com: 4.1 de 5 estrelas 242 avaliações
Esta avaliação foi considerada útil por 211 de 214 pessoa(s):
3.0 de 5 estrelas How ironic 3 de abril de 2010
Por John Bartelt - Publicada na Amazon.com
Formato: Capa dura Compra verificada
Like many books, "Back of the Napkin" seems to have begun with a brilliant very short concept that someone (correctly) thought would sell like hotcakes if padded out into a full-length book. The author really does present significant insights, but the irony is that they would have been best summarized literally on the back of a napkin, rather than dragging them out into full book form. So it reads like a 300-slide PowerPoint presentation advocating brevity.

The sequel, "Unfolding the Napkin" (which I also read) is better thought out, serves more as a method, and contains more visual examples - but it still rehashes pretty much the same material as the first book in order to make its point, so reading both books was redundant in my opinion.
Esta avaliação foi considerada útil por 5 de 5 pessoa(s):
5.0 de 5 estrelas Skip powerpoint presentations, this is the way to go! 31 de julho de 2016
Por Brad Revell - Publicada na Amazon.com
Formato: eBook Kindle Compra verificada
I recently read a book (The three value conversations) that outlined approaches to showing people/organisations (your customers) value by creating, elevating and then capturing it. It delved into the world of powerpoint presentations and how we cannot have effective conversations. Our audience essentially takes in the start of the presentation and some part of the end; the middle is essentially forgotten.

Back of the Napkin is the "how" and "why" of communicating with your customer, team or prospect. As the title suggests it is a very visual book with many images, acronyms and approaches on how to draw and have a conversation versus death by powerpoint. By traversing through the 6 "W" questions (i.e. What, Who, When, Why, Where and How), Dan Roam provides a stock set of templates on how to visualise this to provide impact in your conversation. Very well worth a read!

Three key takeaways from the book:
1. People like seeing other people’s pictures. In most presentation situations, audiences respond better to hand-drawn images (however crudely drawn) than to polished graphics; as long as you're credible that is
2. Look, see, imagine and show is the four step process to getting visual. You don't need to be a phenomenal drawer because there are templated approaches for any situation
3. Visual thinking is where it is at. We need to take advantage of our innate ability to see both with our eyes and our mind's eyes.
Esta avaliação foi considerada útil por 3 de 3 pessoa(s):
4.0 de 5 estrelas Should follow its own advice but don't let that stop you from getting a useful book 29 de dezembro de 2011
Por Douglas Brown - Publicada na Amazon.com
Formato: Capa dura Compra verificada
Using the principles of the book - keep it short. The book has 3 basic premises: (a) the RIGHT picture is worth a thousand words and (b) there are only a few basic picture types. Match the right picture to the right situation and you have powerful communications that can make the sale before losing the audience. The book does show you how to do this, and how to think about it. However, the book overthinks itself and could be better for following its own advice!

Longer, more traditional review.

Based perhaps on the simplicity of the title, some reviewers have expressed disappointment that this book does not provide a simple silver bullet than can turn chaos into strategic plans and market dominance, all in the space of a paper napkin. True, it does not do that. What it does provide is a bundle of silver bullets that attack specific problem types -- and then a whole bundle of "user's manuals", one for each type of bullet and each way you could use it, and that does create levels of complexity that defy the original premise.

The book sets up the basic frameworks (the types of story that need to be told and the ways in which those can be depicted). The author then creates a matrix (codex) of those combinations - well, OK, we can live with that ... But then we add another level of elaboration for each of the axes of the matrix. That is where it gets pretty complicated in there. To some extent one wonders whether this extra throw-weight comes from an effort to create a "serious" book rather than "powerful business presentations for dummies". The parcel of extra pages actually are useful once you get past the point of saying "well, yeah" to the basic premises, and once you wade through them carefully and long enough. Of course that is the anti-thesis of the original idea! That could put you off the whole project, but it would also be a mistake.

The book's themes and illustrations will definitely help you think about what message you are trying to sell to whom. In narrowing down your presentation to a few proven themes you will definitely force yourself to separate the essence from the "cool graphics" or the "tons to words to convince you that I really have spent a lot of time thinking about this". The truth is that if you have not convinced someone of your position, saying more of the same thing isn't going to convince them either; you need to say something that appeals to their understanding of the world. For the most part, a briefing is supposed to be short (hence "brief"), not a battle of attrition. You want a head-nod because people agree with you, not because they are going to sleep. The approaches laid out in this book will help you get positive buy-in rather than sleepy acquiescence, and in the end that will have lasting impacts.

Buy it, use it. Use the principles and frameworks. As you get familiar with them, the additional drill-downs will become clearer.
5.0 de 5 estrelas Well, well worth the read (and re-read) 18 de junho de 2017
Por Thomas C. Miles - Publicada na Amazon.com
Formato: Capa comum Compra verificada
I took about a month and a half to convert a PowerPoint presentation into hand-drawn, anthropomorphized illustrations using "Back of the Napkin" (BOTN) tools.

Fair amount of work, but wonderful, wonderful insights into how to "say" what I was trying to "say" in my slick PowerPoint slides. The book and tools hold your hand into much greater understanding and appreciation of how people think and receive information - and how thinking through the situation/opportunity/challenge using the BOTN methodology makes things clearer to both presenter and presentee.
Esta avaliação foi considerada útil por 1 de 1 pessoa(s):
5.0 de 5 estrelas Half way through it - love it! 15 de agosto de 2012
Por Dinesh A. Gomes - Publicada na Amazon.com
Compra verificada
I was looking all over for a book on how to use a whiteboard more effectively.
I've found that in my workplace in silicon valley, everyone appreciates people who can use the whiteboard effectively to demonstrate ideas, track status or discuss problems. Interviews, meetings, trainings, demonstrations - you can express yourself so much better if you use a whiteboard. But information with some basic guidelines and a framework on how to draw was hard to come by - and almost all the folks I've worked with are no better at drawing or explaining themselves visually than I am.

Then coincidently around the same, Dan Roam was invited in to give an hour long lecture at my company. I was quite fascinated when I watched the lecture- this guy really knew how to do it! As soon as I learned that he had books out there, i bought em all and I'm now half way through the first one.

I really really like the way the book is structured and the examples he's used. Like any new skill one learns, you have to make it a point to practice - even copy the diagrams in the first few chapters that he uses to get you used to drawing.

The layout and design of this book is very well done. You do feel like you're reading a book written by someone with a design background. The material is very lucid, non-academic and the examples are compelling.

Will add more to the review once I've completed the book.
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