Kaplan, Robert S., and David P. Norton. The Balanced Scorecard: Translating Strategy into Action. Boston: Harvard Business School Press, 1996. Nominated for Financial Times/ Booz-Allen & Hamilton Global Business Book Award presented by Booz-Allen & Hamilton. Winner of Notable Contribution to Management Accounting Literature Award presented by American Accounting Association
“The Balanced Scorecard” addresses an ever-increasing accounting problem, measuring current companies using old accounting techniques.The book explains that we are now in the information age and the old accounting from the industrial age doesn’t properly reflect or measure a company. The theory is that there are many other intangible assets that a company possesses that are not reflected on the balance sheet but do contribute greatly to the performance of the company. The accounting from the industrial age focuses solely on financial performance neglecting a growing contributor to financial health, the intangible assets.“The Balanced Scorecard” describes a method in which a company can measure and even manage using these intangible assets. A Balanced Scorecard involves developing one strategy or mission for the company. The idea is to incorporate every aspect of the company that will contribute to achieving this mission. In the process, a company gains a new understanding of their business and a new management system.
The Balanced Scorecard (Inglês) Capa dura – 1 setembro 1996
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Detalhes do produto
- ASIN : 0875846513
- Editora : Harvard Business School Press; 1ª edição (1 setembro 1996)
- Idioma : Inglês
- Capa dura : 322 páginas
- ISBN-10 : 9780875846514
- ISBN-13 : 978-0875846514
- Dimensões : 17.15 x 3.18 x 24.77 cm
- Ranking dos mais vendidos: Nº 91,186 em Livros (Conheça o Top 100 na categoria Livros)
- Avaliações dos clientes:
Descrição do produto
Here is the book - by the recognized architects of the Balanced Scorecard - that shows how managers can use this revolutionary tool to mobilize their people to fulfill the company's mission. More than just a measurement system, the Balanced Scorecard is a management system that can channel the energies, abilities, and specific knowledge held by people throughout the organization toward achieving long-term strategic goals. Kaplan and Norton demonstrate how senior executives in industries such as banking, oil, insurance, and retailing are using the Balanced Scorecard both to guide current performance and to target future performance. They show how to use measures in four categories - financial performance, customer knowledge, internal business processes, and learning and growth - to align individual, organizational, and cross-departmental initiatives and to identify entirely new processes for meeting customer and shareholder objectives. The authors also reveal how to use the Balanced Scorecard as a robust learning system for testing, gaining feedback on, and updating the organization's strategy. Finally, they walk through the steps that managers in any company can use to build their own Balanced Scorecard. The Balanced Scorecard provides the management system for companies to invest in the long term - in customers, in employees, in new product development, and in systems - rather than managing the bottom line to pump up short-term earnings. It will change the way you measure and manage your business.
Sobre o Autor
Robert S. Kaplan is the Arthur Lowes Dickinson Professor of Accounting at the Harvard Business School. David P. Norton is the president of Renaissance Solutions, Inc. They are the authors of three seminal Harvard Business Review articles on the Balanced Scorecard.
Avaliação de clientes
4,5 de 5
183 classificações globais
Principais avaliações de outros países
A timeless readAvaliado no Reino Unido em 21 de setembro de 2016
A timeless read which has shaped the discipline of corporate strategy and its ancillary organisational fields and which deserves to be widely read. The findings and insights presented in this volume are highly transferable, adaptable and cross-functional. Will be of particular relevance for senior managers and researchers alike.
Black art? - no longer!Avaliado no Reino Unido em 10 de agosto de 2013
This well written and helpful publication goes a long way to de-mystifying the language of The Balanced Scorecard. Whether you are a business leader, charged with performance reporting or simply a member of the audience this translation of the science will be invaluable. Over-pricing costs this book it's otherwise rightful 5th star.