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The Battle of $9.99: How Apple, Amazon, and the Big Six Publishers Changed the E-Book Business Overnight (Kindle Single) (English Edition) eBook Kindle

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Número de páginas: 87 páginas Dicas de vocabulário: Habilitado Configuração de fonte: Habilitado
Page Flip: Habilitado Idioma: Inglês

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Descrições do Produto

Descrição do produto

Little did Apple know when it introduced the iPad in 2010 that it would be setting itself up to land in federal court on price-fixing charges. This blow-by-blow account charts how five of America’s six largest publishers, afraid that bookselling powerhouse Amazon's $9.99 price for Kindle e-books would undermine the industry, spent a few frantic weeks in early 2010 deep in negotiations with Apple to introduce a new business model for e-books, just in time for the launch of the iPad and the iBookstore. The catch is, it all may have been illegal. From Publishers Weekly senior writer Andrew Richard Albanese comes the story of how the e-book business changed in a heartbeat. Based on voluminous evidence gathered for Apple's trial, it is the story of how corporate titans fought it out behind the scenes and why the case matters to anyone who has ever bought an e-book.

Detalhes do produto

  • Formato: eBook Kindle
  • Tamanho do arquivo: 791 KB
  • Número de páginas: 87 páginas
  • Editora: Publishers Weekly (18 de junho de 2013)
  • Vendido por: Amazon Servicos de Varejo do Brasil Ltda
  • Idioma: Inglês
  • Leitura de texto: Habilitado
  • X-Ray:
  • Dicas de vocabulário: Habilitado
  • Leitor de tela: Compatível
  • Configuração de fonte: Habilitado
  • Avaliação média: Seja o primeiro a avaliar este item
  • Lista de mais vendidos da Amazon: #136,834 entre os mais vendidos na Loja Kindle (Conheça os 100 mais vendidos na Loja Kindle)

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Amazon.com: 4.1 de 5 estrelas 36 avaliações
Esta avaliação foi considerada útil por 2 de 2 pessoa(s):
5.0 de 5 estrelas The Book Apple Doesn't Want You to Read 27 de agosto de 2013
Por Gena Wartko - Publicada na Amazon.com
Compra verificada
This Kindle single reads like a 60 Minutes expose in which the iPad is the impetus that drives Apple and five of the former Big Six publishers, to collude in price-fixing (a violation of Antitrust laws) with the intent to strip Amazon of its e-book market dominance, and deprive consumers of competitive pricing. The story begins when Apple senior VP, Eddy Cue, strategizes on how to open an e-book store in conjunction with the iPad launch—without having to go head-to-head against Amazon—the frienemy of brick-and-mortar publishing. Cue makes a proposal to publishers that will allow them to set prices on e-bestsellers, but in order for Apple to go along, the model would have to be extended to all retailers. That way they could compete and Amazon would lose its market edge—the ability to offer e-bestsellers for the “pitiful, paltry sum” of $9.99. The price point, Amazon maintained, was its commitment to its customers in hopes that they would buy from the company’s backlist. But what the publishers saw was a Goliath who was changing not only the way that people bought and read books—but how much they paid for them as well. The result was lawsuits filed by the Department of Justice and 55 states. As for the book itself, there were a few grammatical errors, but I still give it high praise for the topic, research, and writing. It is an objective and sobering view that pulls the blinds away from the backroom deals revealing an avarice and arrogance typically seen in politics and on Wall Street. It doesn't matter that some testimony and evidence has been redacted or sealed. What is written here is damning enough. And quite frankly, the outrage is insufficient. Even The Wall Street Journal has described the public reaction as yawn worthy. No, it’s not the war in Afghanistan, but it is quiet corruption that becomes insidious when unchecked. Remember ENRON? While it ends with (SPOILER ALERT) the publishers settling the DOJ and state-driven suits so that they will not have to admit any wrong-doing, Apple was awaiting its trial. Well, the verdict is out and Apple is fighting for an appeal in the fall of 2014 while the courts are ready to review this spring. Why wait so long? Maybe Apple is hoping for another Steve Jobs aikido move from the grave. But the bigger question is why, after settling to avoid admission of guilt, the same publishers would line up on appeal to testify in defense of Apple, further demonstrating their collusion? Probably because if the verdict holds, a possible punishment could be the revocation of agency model pricing, and the return of $9.99. Meanwhile, Apple is hoping that when they go back to court, the jurors will all have iPads and make this go away.
Esta avaliação foi considerada útil por 18 de 20 pessoa(s):
5.0 de 5 estrelas The behind-the-scenes drama revealed 22 de junho de 2013
Por J. Chambers - Publicada na Amazon.com
Compra verificada
I bought my first Kindle e-book reader in early 2009. Like many buyers, I was intrigued with the idea of carrying a whole library around in a small electronic reader. But the real incentives in spending over $300 for the Kindle were the $9.99 bestsellers that Amazon was selling. However, a year after I bought the Kindle, the $9.99 deals suddenly vanished when a new e-book seller - Apple, with its release of the iPad - negotiated deals with the biggest publishers, forcing Amazon to go along with a new pricing model that raised e-book prices by several dollars. Eventually, the publishers agreed to settle the resulting antitrust lawsuit out of court, refunding $175 million to consumers (with the money expected to begin flowing to e-book consumers as e-book-buying credits in the near future). But Apple refused to settle, and that lawsuit is being decided in a federal courthouse as I write this.

I was aware generally of these events, but author Andrew Richard Albanese has described the events and issues very clearly in this absorbing 58-page Kindle Single. I was not aware that the publishers were actually netting more money with Amazon selling their e-books for $9.99 than they were afterward when the price went up to $12.99 or more. Amazon had been selling bestsellers at below cost to boost sales of the Kindle, betting that readers would buy other (profitable) books as well. The book includes a lot of interesting tidbits, including Steve Jobs' reluctance to get Apple into the bookselling market until he saw the possibilities of the new iPad as an e-book reader. At that point, Apple began aggressively making its case to the publishers.

It's a fascinating behind-the-scenes look at the backroom drama that has played out since Apple's decision in 2010 to go "all in" in the battle for e-book sales. It's hardly just an academic issue. The outcome will affect e-book pricing for years to come for millions of readers.

Note: The author stated that some of the evidence in the antitrust case against Apple has been redacted or sealed, so all the facts may not be known for some time yet, if ever.
4.0 de 5 estrelas Cheating the consumer 11 de dezembro de 2014
Por batman - Publicada na Amazon.com
Compra verificada
Well if Steve Jobs is your hero this book is not for you. Another example of how a consortium of companies got together to raise prices for consumers and when they got caught paid their fines as a cost of doing business. Essentially Steve Jobs didn't like the fact that Amazon had set a maximum price on books of $9.99 and he got the major book publishers to go along with him to force the cost of books (on kindle) above $9.99. The government found out about this and took companies and Apple to court where the companies and Apple lost and they paid multi-million dollar fines and kept right on taking money from their customers. The system works against the consumer? Well yeah it does. You think they compete? Not really.
5.0 de 5 estrelas Fantastic look at a controversial case 29 de novembro de 2014
Por Michael La Ronn - Publicada na Amazon.com
Compra verificada
The Apple price-fixing case isn't discussed much in the publishing industry these days--quite bit surprising considering that it was so recent. It also sheds interesting light on the Amazon-Hachette dispute. This is an eloquent, objective and high-level look at this high profile case. If you don't understand the Amazon-Hachette disputes, or you don't know why Apple isn't yet a major player in the e-books business, read this book.
5.0 de 5 estrelas Ebook price fixing 7 de dezembro de 2013
Por Mike Keepper - Publicada na Amazon.com
Compra verificada
Excellent examination of price fixing of ebooks by Apple and the publishers. All that storm & fury over an extra 3 to 5 dollars. Apple was especially Evil in preserving its 30 percent share and profit despite making consumers pay more! Apple seems to only care about profit! How many Billions do they need to pile up? I for one refuse to pay more than Ten Dollars for an ebook. It is all digital and should not cost anywhere near half of the print edition price.
Anyway, excellent read and informative.
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