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The Battle of $9.99: How Apple, Amazon, and the Big Six Publishers Changed the E-Book Business Overnight (Kindle Single) (English Edition) eBook Kindle
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I was aware generally of these events, but author Andrew Richard Albanese has described the events and issues very clearly in this absorbing 58-page Kindle Single. I was not aware that the publishers were actually netting more money with Amazon selling their e-books for $9.99 than they were afterward when the price went up to $12.99 or more. Amazon had been selling bestsellers at below cost to boost sales of the Kindle, betting that readers would buy other (profitable) books as well. The book includes a lot of interesting tidbits, including Steve Jobs' reluctance to get Apple into the bookselling market until he saw the possibilities of the new iPad as an e-book reader. At that point, Apple began aggressively making its case to the publishers.
It's a fascinating behind-the-scenes look at the backroom drama that has played out since Apple's decision in 2010 to go "all in" in the battle for e-book sales. It's hardly just an academic issue. The outcome will affect e-book pricing for years to come for millions of readers.
Note: The author stated that some of the evidence in the antitrust case against Apple has been redacted or sealed, so all the facts may not be known for some time yet, if ever.
Anyway, excellent read and informative.
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