- Capa dura: 256 páginas
- Editora: Harvard Business Review Press; Edição: 1 (1 de fevereiro de 2005)
- Idioma: Inglês
- ISBN-10: 1591396190
- ISBN-13: 978-1591396192
- Dimensões do produto: 15,9 x 2,5 x 21,6 cm
- Peso de envio: 522 g
- Avaliação média: 4 avaliações de clientes
- Lista de mais vendidos da Amazon: Nº 228,165 em Livros (Conheça o Top 100 na categoria Livros)
Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant (Inglês) Capa dura – 31 jan 2005
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-Carlos Ghosn, President and CEO, Nissan Motor Co., Ltd.
"This is an extremely valuable book to read. It examines the experience of companies in areas as diverse as watches, wine, cement, computers, automobiles, and even the circus to shed new light on the development of future strategies."
-Nicolas G. Hayek, Cofounder and Chairman of the Board, Swatch Group
"I recommend Blue Ocean Strategy to any executive in the private or public sector. It shows how to break from the status quo, create a winning future strategy, and execute this fast at low cost. As much a practical guide as an eye-opener."
-William J. Bratton, Chief of the Los Angeles Police Department, former Police Commissioner of the City of New York
"Kim and Mauborgne's strategies are not only original but practical. Our company has used them and obtained powerful results. The authors chart a bold new path to winning the future."
-Patrick Snowball, Chief Executive, Norwich Union Insurance
Companies have long engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation.
Yet in today’s overcrowded industries, competing head-on results in nothing but a bloody “red ocean” of rivals fighting over a shrinking profit pool. In a book that challenges everything you thought you knew about the requirements fro strategic success, W. Chan Kim and Renee Mauborgne contend that while most companies compete within such red oceans, this strategy is increasingly unlikely to create profitable growth in the future.
Based on a study of 150 strategic moves spanning more then a hundred years and thirty industries, Kim and Mauborgne argue that tomorrow’s leading companies will succeed not by battling competitors, but by creating “blue ocean” of uncontested market space ripe for growth. Such strategies moves—termed “value innovation”-create powerful leaps in value for both the firm and its buyers, rendering rivals obsolete and unleashing new demand.
Blue Ocean Strategyprovides a systematic approach to making the competition irrelevant. In this frame-changing book, Kim and Mauborgne present a proven analytical framework and the tools for successfully creating and capturing blue oceans. Examining a wide range of strategic moves across a host of industries, Blue Ocean Strategy highlights the six principles that every company can use to successfully formulate and execute blue ocean strategies. The six principles show how to reconstruct market boundaries, focus on the big picture, reach beyond existing demand, get the strategic sequence right, overcome organizational hurdles, and build execution into strategy.
Upending traditional thinking about strategy, this landmark book charts “a bold new path to winning the future”.
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This book shows excellent study cases and details disruptive value innovation and business strategies. It is a must read to business owners/managers and an excellent guide to entrepreneurs. It is amazing how it teaches you to create an abundant market for your business/product. The Cirque du Soleil study case is amazing, I definitively want to read more about it.
== Pros ==
* The blue ocean strategy is an excellent way to differentiate your business
* The study cases are amazing and very detailed
* The value charts that is shown is an amazing tool to evaluate your business among your competitors
== Cons ==
* To apply this book's ideas you will need an extra dose of effort and quite some research on your business model
* The book is mostly study cases explained and theory, but little practical steps to follow
== Conclusion ==
* If want to understand how to differentiate your business it is a read
* If you need to create a new market for your products it is a read
* You don't need this book if you still creating your idea/company or if you expect to get a how-to book
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As I read the book I would put it down often just to think about how I could use what I was learning and apply it in the classroom. This is a good read whether you are a businessman, a doctor, a teacher, a volunteer or involved in any other discipline.
Get ready for that big promotion kemosabe!
I recently ordered the book and could not put it down. The stories were compelling -- both the winners and losers. While most of the expanded edition builds on the original work, the final chapters dispel misconceptions and explore the mis-steps and mistakes of early Blue Ocean strategy disciples.
As I read, I reflected on the work of developing entrepreneurial ventures in barren and sometimes depressed sub-economies in under-served communities. I reflected on the range of talent, resourcefulness, and perseverance in these communities. Why, then, don’t they have more “Blue Oceans” of uncontested market space? Or is it that our minds and souls are so numb that, as in the book’s Circus del Sol case study illustrates, we can’t envision the extra-ordinary? Are we living in self-imposed exile in a proverbial Dead Sea while the Blue Ocean waves are licking at our feet?
Just ordered the new book released in September and anxiously waiting to read and compare the books.
The sign of a good book is one in which stands up to the test of time. I read this book and it felt like it could have been written yesterday. I got halfway through and decided to check the publication date. I was shocked to find out how many years ago it was written. The only thing that gives away its age are the examples it uses. However, I think that adds to the value because we all know what eventually happened with those companies and in many cases they failed because they got away from the principles in this book.