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The Boron Letters (English Edition) por [Gary Halbert, Bond Halbert]

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Bond Halbert

The Boron Letters (English Edition) eBook Kindle

Edição Inglês por Gary Halbert (Autor), Bond Halbert (Autor) Formato: eBook Kindle

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Series of letters written by copywriting legend Gary C. Halbert explaining the secrets to effect marketing.

Detalhes do produto

ASIN ‏ : ‎ B00BMWEFR4
Idioma ‏ : ‎ Inglês
Tamanho do arquivo ‏ : ‎ 1659 KB
Leitura de texto ‏ : ‎ Habilitado
Leitor de tela ‏ : ‎ Compatível
Configuração de fonte ‏ : ‎ Habilitado
X-Ray ‏ : ‎ Habilitado
Dicas de vocabulário ‏ : ‎ Habilitado
Número de páginas ‏ : ‎ 148 páginas

Ranking dos mais vendidos: Nº 44,505 em Loja Kindle (Conheça o Top 100 na categoria Loja Kindle)
- Nº 31 em Importados sobre Marketing Direto
- Nº 50 em Importados sobre Vendas e Vendedores
- Nº 620 em Negócios e economia em inglês

Avaliações dos clientes:
823 avaliações de clientes

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Avaliações de clientes

5 estrelas		72%
4 estrelas		18%
3 estrelas		5%
2 estrelas		2%
1 estrela		2%

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Felipe Trombini

Uma lição de vida e negócios

Avaliado no Brasil em 26 de outubro de 2017

Compra verificada

O livro não se prende apenas em como fazer, como também passa pelo comportamento cotidiano e dicas incríveis.

Como está descrito no início do livro, é o modo do pai transmitir ao filho o que ele sabe de melhor.

Vale muito o investimento.

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8 pessoas acharam isso útil

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Kindle Customer

Incredible lessons for all life.

Avaliado no Brasil em 27 de outubro de 2021

Compra verificada

Great book.

You can learn two things on this books.

First is some importante concepts of copywriting that are valid until today.

This concepts can be used in all sales letter you do so it's incredible value for you.

And the second is the vision of life. A lot of writers desperate for technical knowledge maybe don't like this reading. But, someone who learn that copy is not about techniques but humans will see an amazing value in this lesson.

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Daniele Bastieri Boxeadora Profissional

Ótimo final

Avaliado no Brasil em 10 de novembro de 2020

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Top 🔝 tudo que o livro promete um enorme sabedoria em cópias e anúncio recomendo a todos que querem aprender sobre o assunto🤜🏽🥊

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André Ferreira Magalhães

Conhecimento profundo de pessoas

Avaliado no Brasil em 21 de março de 2021

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Incrível. Recomendo.

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Paul Simister

"Babblings" of a great copywriter from prison

Avaliado no Reino Unido em 16 de novembro de 2018

Compra verificada

I first read these letters written by the author to his son from prison on the Gary Halbert Letters website and bought the book to add to my copywriting and marketing library.

These letters date back to 1984 so don't expect tips about the Internet, email and social media. Instead expect advice that goes deeper than modern media. Their purpose was to teach his youngest son about marketing and life.

Even by then Gary Halbert was a legendary copywriter and direct marketer who had lived a roller coaster life. He published a popular marketing newsletter and has been an inspiration to many of the top copywriters of the last 30 years.

The letters are in some parts a ramble about his life in prison and the life lessons he has learned. Sometimes they contain personal comments about his family. At other times, they focus on explaining how he had managed to be so successful. The letters are not edited so you have to go wherever he takes you. His son, Bond Halbert follows up with his own comments to give his thoughts on the advice he received from his father and updates the ideas to the days of the Internet and emails.

If you want a pure marketing guide, this book isn't for you. It even takes its time before it starts talking about marketing.

The book covers:

- How to select the best list to use.
- How to train yourself in copywriting including the books to read more than once.
- How to select a market worth pursuing.
- How to create an information product, even when you know nothing about the subject at the start.
- The A and B piles and why it's vital to pass this first test. Halbert was very firm on this while other copywriters favour teaser copy in some situations. The right thing to do is to test it.
- How to use grabbers to gain attention.
- How to induce guilt to reply using stamped return envelopes.
- How to prepare to write the copy.
- How to improve your copywriting skills.
- How to use "eye relief" to keep people reading your copy.
- And more

This is a hard book to assess and rate. Gary Halbert was a great copywriters and his insights are valuable. So too are his lessons on life, even if you don't agree with a few, they make you think.

Halbert himself recognises his "babblings are getting too random". This is the problem if you want to learn copywriting. There is little structure and he doesn't delve in as deeply as I'd want when he finds an interesting issue.

3 or 4 stars? I think I'm probably at the 3.6 level so I should round up.

If you're a business owner who wants to learn copywriting, there are many books that will give you a more structured approach. If you're a copywriter, you should probably read it as part of your continuing education but it's a book of nuances rather than theories, concepts or direction. You should also read the Gary Halbert Letters.

I'm left wishing there was a better copywriting book by Gary Halbert . There is a book called "How To Maximum Money In Minimum Time" but I haven't seen it or read it and it's a bit expensive to buy on spec.

Paul Simister, a business coach who helps business owners with disappointing marketing, to get unstuck.

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Hontis

Not what I thought

Avaliado no Reino Unido em 18 de junho de 2021

Compra verificada

This book could be ( and should be ) half as thick. The information and you have to hunt for it,is dated and mixed in with a lot of information that is not really relevant.

I'm guessing people by this because of who the author is and not for the value of the information contained, there are countless books that offer a far better insight into modern copywriting.

I had high hopes for this book, but sadly I was let down by the information ( or lack of ).

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3 pessoas acharam isso útil

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Lee

10/10 Cant put this book down.

Avaliado no Reino Unido em 9 de janeiro de 2018

Compra verificada

Brilliantly written and very easy to read.

Halbert's writing style is just hypnotic. You can see why he was at the top of his game when it came to writing excellent copy.
Not only does he provide lessons on marketing and copy, but on life itself and how to be successful in all that you do.

I highly recommend this to all budding copywriters and all of those looking for an interesting read.... I would even go as far to say that anybody who reads this book will not fail to learn something, whether its in business, marketing or life.

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5 pessoas acharam isso útil

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Mike B

Good book.

Avaliado no Reino Unido em 5 de novembro de 2016

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This book is very good, It seems to have a lot of real open heart wisdom from Father to son, and it's "street" wisdom, witch is always good.
And street wisdom from Gary Halbert, is just brilliant.

I know there are some Copywriting veterans here on reviews of this book, but for a beginner as I am, I recommend for a depth understanding on direct marketing the book (i actually wrote a review here at amazon on the book): AMA Complete Guide to Small Business Advertising Hardcover – 1 Dec 1994 Joe Vitale.

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5 pessoas acharam isso útil

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faruk barber

Everyone recommends this book.

Avaliado no Reino Unido em 23 de dezembro de 2019

Compra verificada

Not finished reading it yet but a must add to my collection of direct response marketing books. Trying to get all books written by Gary

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