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The Brand You 50 (Reinventing Work): Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion! eBook Kindle


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Número de páginas: 224 páginas Dicas de vocabulário: Habilitado Idioma: Inglês

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If Dilbert and Tom Peters ever attended the same party, they'd probably find themselves in opposite corners. The cynical cartoon character would have a hard time in Peters's upbeat, high-energy world of "Cool-Beyond-Belief." The Brand You50 is Peters's manifesto for today's knowledge workers. It joins his Reinventing Work series, which includes The Projects50 and The Professional Service Firm50.

In The Brand You50, Peters sees a new kind of corporate citizen who believes that surviving means not blending in but standing out. He believes that "90+ percent of White Collar Jobs will be totally reinvented/reconceived in the next decade" and that job security means developing marketable skills, making yourself distinct and memorable, and developing your network ability. His list-filled prescriptions cover everything; for example, "You are Your Rolodex I: BRAND YOU IS A TEAM" (no. 22), "Consider your 'product line'" (no. 25), "Work on your Optimism" (no. 35), "Sell. SELL. SELL!!!" (no. 47). While the book is overwhelming at times--its hyperactive typography pretty much shouts at you--any baby boomer thinking about his or her career will find much to consider. --Harry C. Edwards

Descrição do produto

Michael Goldhaber, writing in Wired, said, "If there is nothing very special about your work, no matter how hard you apply yourself you won't get noticed and that increasingly means you won't get paid much either. In times past you could be obscure yet secure -- now that's much harder."

Again: the white collar job as now configured is doomed. Soon. ("Downsizing" in the nineties will look like small change.) So what's the trick? There's only one: distinction. Or as we call it, turning yourself into a brand . . . Brand You.

A brand is nothing more than a sign of distinction. Right? Nike. Starbucks. Martha Stewart. The point (again): that's not the way we've thought about white collar workers--ourselves--over the past century. The "bureaucrat" on the finance staff is de facto faceless, plugging away, passing papers.

But now, in our view, she is born again, transformed from bureaucrat to the new star. She works in a professional service firm and works on projects that she'll be able to brag about years from now.

I call her/him the New American Professional, CEO of Me Inc. (even if Me Inc. is currently on someone's payroll) and, of course, of Brand You.

Step #1 in the model was the organization . . .a department turned into PSF 1.0.  Step #2 is the individual . . .reborn as Brand You.

In 50 essential points, Tom Peters shows how to be committed to your craft, choose the right projects, how to improve networking, why you need to think fun is cool, and why it's important to piss some people off. He will enable you to turn yourself into an important and distinctive commodity. In short, he will show you how to turn yourself into . . . Brand You.


See also the other 50List titles in the Reinventing Work series by Tom Peters -- The Project50 and The Professional Service Firm50 -- for additional information on how to make an impact in the professional world.


From the Hardcover edition.

Detalhes do produto

  • Formato: eBook Kindle
  • Tamanho do arquivo: 449 KB
  • Número de páginas: 224 páginas
  • ISBN da fonte dos números de páginas: 0375407723
  • Editora: Knopf; Edição: 1 (15 de dezembro de 1999)
  • Vendido por: Amazon Servicos de Varejo do Brasil Ltda
  • Idioma: Inglês
  • ASIN: B000FC1H1O
  • Leitura de texto: Habilitado
  • X-Ray:
  • Dicas de vocabulário: Habilitado
  • Configuração de fonte: Não habilitado
  • Avaliação média: Seja o primeiro a avaliar este item
  • Lista de mais vendidos da Amazon: #377,048 entre os mais vendidos na Loja Kindle (Conheça os 100 mais vendidos na Loja Kindle)

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Avaliações mais úteis de consumidores na Amazon.com (beta) (Pode incluir avaliações do Programa de Recompensas para Primeiros Avaliadores)

Amazon.com: 3.8 de 5 estrelas 88 avaliações
Esta avaliação foi considerada útil por 1 de 1 pessoa(s):
5.0 de 5 estrelas Absolutely relevant 17 years later 16 de abril de 2016
Por documentboy - Publicada na Amazon.com
Formato: Capa dura Compra verificada
This is a remarkable little book. I'm ecstatic that I found it. One thing bothers me: why did it take me 17 years to find? I think a big reason must be that it didn't get much publicity because it was too far ahead of its time. (A sign of this is that he mentions other books in the series that were never published, like an outstanding TV series that gets canceled because nobody gets how cool it is.) Another is that I wasn't ready for it. I needed to develop the confidence first to see myself as an entrepreneur. I became entrepreneurial working in a big corporation in a job description that was gradually being phased out. I could see this coming and began a conscious effort to be more innovative and take more risk. Then came the layoff, and I become a full-blown entrepreneur. And Tom Peters laid out every bit of my journey in this book, 15 years before it happened. And fortunately I'm still mid-journey and see many areas where I can still up my game with Tom's insights. I highly recommend this book to anyone with a white-collar job, and especially those who see layoffs on the horizon. It's a liberating and practical view of how to turn that crisis into an opportunity.
Esta avaliação foi considerada útil por 2 de 2 pessoa(s):
2.0 de 5 estrelas Reasonable Thesis, HYSTERICAL PRESENTATION 28 de abril de 2008
Por bongo - Publicada na Amazon.com
Formato: Capa dura Compra verificada
The point of this book is that you are a brand. The possibility of having a very long term job with one company that defines you career is very small. For this reason you need to evaluate what your skils and interests are and market them, network, and promote yourself as the brand behind the 'WOW' projects you've worked on.

This strikes me as resonable though it's pretty generic.

Reading the book seems like it'd be a lot like seeing Peters in person on stage. It's got an evangelist style, catchphrases like 'WOW' project, BRAND YOU!, etc.

Here's a representative quote, 'Set up a Freak Collection section in your Rolodex. Add to it. Consciously. Constantly. Nurture it. Concsiously. Constantly.' The book is about 200 pages of that. (IMHO: BRAND YOU 50 = CAPITALIZATION + REPETITION + GENERIC OBSERVATION.) If you need a shot of enthusiasm about branding yourself, this book might be for you. If you are looking for more substantive reading, look elsewhere.
5.0 de 5 estrelas Wacky, Yes. Vital, Yes. Transformational, YES! 30 de julho de 2014
Por Jason K. - Publicada na Amazon.com
Formato: Capa dura Compra verificada
This is a wacky book. I need you to understand this going in. Many people are never going to get past the hysterical fonts and tone Peters uses, and too bad for them because they are missing out on a huge help in this day and age. Peters is hysterical in tone precisely because he is on a mission! The world needs his message. As more and more people--it's going to be a third of workers, soon--find themselves earning a living from home, the question becomes larger and larger: how are you going to stand out? What do you say, how do you do what you do, and who do you do it for to get noticed and make a difference?

Peters shows you how, if you're willing to watch listen.

I first got this book from the library many years ago. Kept coming back to it. Have done a presentation on it for an Inc. Top 1000 franchise business and fired up the top executives with the ideas inside. If you work for yourself, or simply want better job security, this is the instruction manual for doing so successfully. This is a book you hop from section to section in. Read it once to get the overall idea, then go back in for specific help as needed. It's a reference I come back to every few weeks. And best of all, it'll never be out of date: the content is about Y-O-U.
Esta avaliação foi considerada útil por 5 de 5 pessoa(s):
3.0 de 5 estrelas Good, but a bit painful 14 de fevereiro de 2010
Por Shawn - Publicada na Amazon.com
Formato: Capa dura Compra verificada
The "The Brand You 50" by Tom Peters was a quick read, but the overuse of exclamations!!!!!!, bold type, ALL CAPS, font changes, and h-y-p-h-e-n-s was tedious and kind of juvenile.

Once I got past that, it was a solid read that gave me a few new ideas. I recommend this book for the person that is just realizing that it's not just what you know, but WHO you know and WHAT they know about you. I picked out the most relevant pieces by identifying what I wanted to remember (which I added to my learning journal), and what actions I wanted to take. Both are outlined below.

Why I selected this book:

For the life of me, I cannot figure out where I got the input to read this book, I think I read somewhere that this was a personal branding classic. I do remember I bought it used for .99 cents on Amazon.

Was the "The Brand You 50" helpful?

Yes. It helped me to think about what was most important in the work and I do and try to cut out the non essential items. It also helped me to think about "who I am" and "what I want to be known for." As this requires quite a bit of introspection, I do not have the results yet, but the mind is working that direction.

What will do as a result of reading "The Brand You 50"
Do a Personal brand equity evaluation:
Define: What 2 to 4 things am I known for?
Define: Next year, I will be known for these 2 to 4 additional things
Start building a personal brand equity statement (brand priorities)
* Start with skills, attitude, and character
* Develop a quarter page advertisement
* Synthesize down to an eight-word positioning statement
* Ensure the calendar reflects 1, 2, or 3 of these priorities each day
* Do an after-action-review (AAR) each night, was the day focused on one of the three brand priorities?

Look at the "to do" list, does it have a off brand topics on it? Can you 1. Kill it, 2. "Wow" it 3, postpone it
Ask, is not on-brand, stop it!
Focus on 100% on the on-brand work
Develop a contact list and manage the heck out of it!
Last contact, next contact, score each contact (in touch, neglect, etc)
Invite the project killer to lunch
Develop a visibility plan
Construct a formal word of mouth marketing campaign (see Read: Regis McKenna's "Relationship Marketing")

What did I add to my learning journal after reading "The Brand You 50"
Re read Dale Carnegie's "How to win friends and influence people"
Read: Brad Blanton's "Radical Honesty"
Read: Regis McKenna's "Relationship Marketing"
Try 1 thing really different each month
Go to the bookstore and skim through 20 magazines you typically do not read
4.0 de 5 estrelas Who are "You?" What is your "brand image?" 4 de julho de 2013
Por Edward J. Barton - Publicada na Amazon.com
Formato: Capa dura Compra verificada
Tom Peters brings a focus on YOU in this provocative book on "self-branding". Really a manifesto in continuous self-improvement, standing out in a crowd and creating personal "WOW!", Peters will cause the reader to self-examine their career, their interpersonal relationships, time management and reputation in this quick reading 200 page book. As noted by several of the other reviews, Peters makes use of multiple colors, fonts, unconventional styles and formats to get his point across. It truly is Peters walking his own walk. If you don't like it, at least appreciate the purpose. Conversely, adopting Peters suggestions will also make you more a "love her or hate her" personality than a milquetoastian sheep in the working herd. Peters suggestions are rational, actionable, and while audacious, not difficult to start implementing today.

The bottom line is this - think of yourself as a "brand". What makes a brand stand out? Be admired? Trust? Differentiation? Positioning? Service? Emulate the world's best brands in your own life, and you will find yourself well above the pack.
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