Faça download dos Aplicativos de Leitura Kindle Gratuitos e comece a ler eBooks Kindle nos mais populares smartphones, tablets e computadores pessoais. Para enviar o link de download para seu smartphone por SMS, use o formato internacional sem espaços (Código Internacional+DDD+Número. Exemplo: +551199999999)

  • Apple
  • Android
  • Windows Phone
  • Android

Para receber o link de download digite seu celular:

Preço digital sugerido: R$ 87,79
Preço Kindle: R$ 83,70

Economize
R$ 8,30 (9%)

OU

Essas promoções serão aplicadas a este item:

Algumas promoções podem ser combinadas; outras não são elegíveis. Para detalhes, por favor, acesse os Termos e Condições dessas promoções.

Entregar no seu Kindle ou em outro dispositivo

Entregar no seu Kindle ou em outro dispositivo

Anúncio do aplicativo do Kindle

The Brand You 50 (Reinventing Work): Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion! eBook Kindle


Ver todos os 2 formatos e edições Ocultar outros formatos e edições
Preço
Novo a partir de Usado a partir de
eBook Kindle
R$ 83,70

Número de páginas: 224 páginas Dicas de vocabulário: Habilitado Configuração de fonte: Habilitado
Page Flip: Habilitado Idioma: Inglês

eBooks na Loja Kindle
eBooks em oferta na Loja Kindle
Todos os dias, novos eBooks com desconto. Vem.

Descrições do Produto

Resenha da Amazon.com.br

If Dilbert and Tom Peters ever attended the same party, they'd probably find themselves in opposite corners. The cynical cartoon character would have a hard time in Peters's upbeat, high-energy world of "Cool-Beyond-Belief." The Brand You50 is Peters's manifesto for today's knowledge workers. It joins his Reinventing Work series, which includes The Projects50 and The Professional Service Firm50.

In The Brand You50, Peters sees a new kind of corporate citizen who believes that surviving means not blending in but standing out. He believes that "90+ percent of White Collar Jobs will be totally reinvented/reconceived in the next decade" and that job security means developing marketable skills, making yourself distinct and memorable, and developing your network ability. His list-filled prescriptions cover everything; for example, "You are Your Rolodex I: BRAND YOU IS A TEAM" (no. 22), "Consider your 'product line'" (no. 25), "Work on your Optimism" (no. 35), "Sell. SELL. SELL!!!" (no. 47). While the book is overwhelming at times--its hyperactive typography pretty much shouts at you--any baby boomer thinking about his or her career will find much to consider. --Harry C. Edwards

Descrição do produto

Michael Goldhaber, writing in Wired, said, "If there is nothing very special about your work, no matter how hard you apply yourself you won't get noticed and that increasingly means you won't get paid much either. In times past you could be obscure yet secure -- now that's much harder."

Again: the white collar job as now configured is doomed. Soon. ("Downsizing" in the nineties will look like small change.) So what's the trick? There's only one: distinction. Or as we call it, turning yourself into a brand . . . Brand You.

A brand is nothing more than a sign of distinction. Right? Nike. Starbucks. Martha Stewart. The point (again): that's not the way we've thought about white collar workers--ourselves--over the past century. The "bureaucrat" on the finance staff is de facto faceless, plugging away, passing papers.

But now, in our view, she is born again, transformed from bureaucrat to the new star. She works in a professional service firm and works on projects that she'll be able to brag about years from now.

I call her/him the New American Professional, CEO of Me Inc. (even if Me Inc. is currently on someone's payroll) and, of course, of Brand You.

Step #1 in the model was the organization . . .a department turned into PSF 1.0.  Step #2 is the individual . . .reborn as Brand You.

In 50 essential points, Tom Peters shows how to be committed to your craft, choose the right projects, how to improve networking, why you need to think fun is cool, and why it's important to piss some people off. He will enable you to turn yourself into an important and distinctive commodity. In short, he will show you how to turn yourself into . . . Brand You.


See also the other 50List titles in the Reinventing Work series by Tom Peters -- The Project50 and The Professional Service Firm50 -- for additional information on how to make an impact in the professional world.


From the Hardcover edition.

Detalhes do produto

  • Formato: eBook Kindle
  • Tamanho do arquivo: 627 KB
  • Número de páginas: 224 páginas
  • Editora: Knopf; Edição: 1 (15 de dezembro de 1999)
  • Vendido por: Amazon Servicos de Varejo do Brasil Ltda
  • Idioma: Inglês
  • ASIN: B000FC1H1O
  • Leitura de texto: Habilitado
  • X-Ray:
  • Dicas de vocabulário: Habilitado
  • Leitor de tela: Compatível
  • Configuração de fonte: Habilitado
  • Avaliação média: Seja o primeiro a avaliar este item
  • Lista de mais vendidos da Amazon: #454,106 entre os mais vendidos na Loja Kindle (Conheça os 100 mais vendidos na Loja Kindle)

Avaliação de clientes

Ainda não há avaliações de clientes para este título.
Compartilhe seus pensamentos com outros clientes

Avaliações mais úteis de consumidores na Amazon.com

Amazon.com: 3,9 de 5 estrelas 89 avaliações
1 pessoa achou isso útil.
5,0 de 5 estrelasAbsolutely relevant 17 years later
em 16 de abril de 2016 - Publicada na Amazon.com
Compra verificada
2 pessoas acharam isso útil.
2,0 de 5 estrelasReasonable Thesis, HYSTERICAL PRESENTATION
em 28 de abril de 2008 - Publicada na Amazon.com
Compra verificada
5,0 de 5 estrelasWacky, Yes. Vital, Yes. Transformational, YES!
em 30 de julho de 2014 - Publicada na Amazon.com
Compra verificada
5 pessoas acharam isso útil.
3,0 de 5 estrelasGood, but a bit painful
em 14 de fevereiro de 2010 - Publicada na Amazon.com
Compra verificada
click to open popover

Onde está meu pedido?

Frete e devoluções

Precisa de ajuda?