Descrição do produto
I Want to Help You Create a Potent Personal Brand Identity Online
When promoting on the Internet, a personal approach is ideal. Although glitzy advertising may still work in the offline world, when people go online, they don't connect with logos, theme songs or mission statements.
They connect with people!
And when lots of people know who you are and what you stand for, you are in an incredible position to better your life and profit from your notoriety. That's the essence of the brand called YOU.
In 2001 I wrote a highly acclaimed book called "Poor Richard's Branding Yourself Online." The book has been out of print for years. But recently I took the best timeless principles from the book, updated them for the modern era, and released it as an ebook.
It's like a mini course on "How to Use the Internet to Become a Celebrity or Expert in Your Field."
Here's just some of what you'll find inside:
The hidden aspect that people rarely think of when it comes to personal branding
How to develop a fan-club mentality online
The importance of having a hook to hang your branding hat on
How one man ditched his career as a lawyer to become an artist (but he did it in a very specific way)
Branding lessons from Eric Clapton, Wayne Gretzky and Rush Limbaugh
How to become your own "king of left-handed bowlers"
Why Tim Ferris, Marie Forleo and Danielle LaPorte have strong personal brands
How to make yourself the #1 expert in your field
Why you need to create and use a BIS to cut through the clutter
Four ways to build trust and credibility online
How to describe who you are, what you do, and the unique way you do it in one simple sentence
The three types of names you can use online
The 7 components of your Brand-Building Game Plan
- A book excerpt from "Unleash the Artist Within"
- A book excerpt from "The DIY Career Manifesto"
Are You Ready to Create a Potent Brand Identity Online?
Then click the "Buy Now" button and get to it :)