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Chase One Rabbit: Strategic Marketing for Business Success: 63 Tips, Techniques and Tales for Creative Entrepreneurs (Inglês) Capa Comum – 11 jul 2016
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Sobre o Autor
David Parrish empowers and inspires creative entrepreneurs - to help them become even more successful. David is a strategic marketing consultant, trainer and speaker who advises design, media and technology businesses in the creative and digital industries. Based in the UK, David has helped businesses in more than 30 countries around the world. David uses his knowledge and experience to help creative enterprises become even more successful through specialist training and consultancy projects. David adds value to clients' businesses internationally by transferring great ideas and management techniques between industries and across national boundaries. He has direct experience of leading and managing creative enterprises, successfully devising and implementing strategic marketing plans. His practical experience is complemented by academic qualifications, professional accreditations and membership of several management institutes. Amongst his many professional accreditations he is a member of the Chartered Institute of Marketing (CIM) in the UK and a CIM 'Chartered Marketer'. As the author of 'T-Shirts and Suits: A Guide to the Business of Creativity', David helps creative people ('T-Shirts') use smart business thinking ('Suits'), so they can achieve success on their own terms, using cool business ideas which fit with their values and objectives. www.davidparrish.com
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Avaliações mais úteis de consumidores na Amazon.com
Amazon.com: 3 avaliações
Mr Christopher Mansell
An essential for all creative entrepreneurs!
10 de junho de 2014 - Publicada na Amazon.com
1 pessoa achou isso útil.
This is a great book to read in small sections on your phone, taking inspiration in a few minutes of reading then putting the suggestions into action immediately. As a photographer and video maker I found David's previous book T-Shirts and Suits: A Guide to the Business of Creativity really useful. He's a well-respected business advisor for creative entrepreneurs and I have always valued his advice. He has a great way of explaining how to market your creative products strategically.
Dennis W. Cheek
Avoid the Useless Bunny Trails and Get the Rabbit
4 de junho de 2014 - Publicada na Amazon.com
3 pessoas acharam isso útil.
David Parrish has done it again! T-Shirts and Suits was a winsome, reliable guide to thinking creatively and then following through when launching a creative business. Chase One Rabbit addresses one of the most persistent problems small businesses encounter - the issue of customers. This is a powerful little book whose insights will spare you gobs of wasted time and money doing the wrong things. These ideas if applied well will move small businesses (no matter how creative) forward in the marketplace. But by all means read it now, with not another moment to delay, ideally BEFORE you create your business! It is a quick read the first time and then worthwhile reading several more times in spurts to keep you on track. Vintage Parrish - like a good, fine wine to which you keep returning like a reliable true friend that adds zest and zing to one's life. Superb treatment of a vital topic for entrepreneurs everywhere.
The most adaptably inspiring business book I have ever read
16 de maio de 2014 - Publicada na Amazon.com
2 pessoas acharam isso útil.
I was hooked at introduction. This book hit me like a nail in the head - just at the right moment in my life. I made several key findings to clarify the very core of my business. I love that the cases are short. I love the structure of the book. I love the advice on what NOT to do. I love the Key Points and Next Steps. It's a refreshing book that encourages you to be your authentic self - find the one thing you excel in - and do better business by doing so. It is a must read for creative business experts, people in strategic leadership positions and marketing.
Antti Eklund. Chief coach, President
Antti Eklund. Chief coach, President