- Capa comum: 208 páginas
- Editora: North Point Press; Edição: 1 (22 de abril de 2002)
- Idioma: Inglês
- ISBN-10: 0865475873
- ISBN-13: 978-0865475878
- Dimensões do produto: 12,9 x 1,8 x 20,2 cm
- Peso de envio: 431 g
- Avaliação média: 4 avaliações de clientes
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Cradle to Cradle: Remaking the Way We Make Things (Inglês) Capa Comum – 21 abr 2002
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Sobre o Autor
William McDonough is an architect and the founding principal of William McDonough + Partners, Architecture and Community Design, based in Charlottesville, Virginia. From 1994 to 1999 he served as dean of the school of architecture at the University of Virginia. In 1999 Time magazine recognized him as a "Hero for the Planet," stating that "his utopianism is grounded in a unified philosophy that―in demonstrable and practical ways―is changing the design of the world." In 1996, he received the Presidential Award for Sustainable Development, the highest environmental honor given by United States.
Michael Braungart is a chemist and the founder of the Environmental Protection Encouragement Agency (EPEA) in Hamburg, Germany. Prior to starting EPEA, he was the director of the chemistry section for Greenpeace. Since 1984 he has been lecturing at universities, businesses, and institutions around the world on critical new concepts for ecological chemistry and materials flow management. Dr. Braungart is the recipient of numerous honors, awards, and fellowships from the Heinz Endowment, the W. Alton Jones Foundation, and other organizations.
In 1995 the authors created McDonough Braungart Design Chemistry, a product and systems development firm assisting client companies in implementing their unique sustaining design protocol. Their clients include Ford Motor Company, Nike, Herman Miller, BASF, DesignTex, Pendleton, Volvo, and the city of Chicago.
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They rage against energy efficient buildings for having “poor indoor air quality”, showing their lack of knowledge with modern ventilation equipment. They decry cellulose insulation (widely considered the greenest option), without proposing any alternatives. They instead fluff projects they’ve worked on without giving specific details about what made them so great.
One really nonsense line is: “Instead of releasing the carbon the car produces when burning gasoline as carbon dioxide, why not store it as carbon black in canisters that could be sold to rubber manufacturers?” The authors don’t seem to understand pretty basic differences (like CO2 vs elemental carbon), which doesn’t inspire confidence in the rest of their writing. Unclear from this if the authors understand the mechanism for global warming and why transportation is such a large contributor.
The basic thesis is that we should make products that can be laterally recycled into new versions of the same product. This idea is very unique and interesting, and it’s a shame the authors spend very little time there.
If you are interested in green design, energy efficiency, keeping the earth a habitable place for humans to live, this book isn’t really worth reading.
The first thing you notice is that this book is rather heavy compared to normal books its size. This is explained by the authors trying to live their philosophy by creating a book out of a material that can be truly recycled as opposed to current paper which, while it can be reused, requires several unattractive processes and is not endlessly repeatable.
The book makes many other decent arguments for why we should think of products as temporary services rather than things we own and therefore dispose of when we are done. The book makes a case for current recycling (or down-cycling as they call it) measures as being okay - as long as it is thought of as no more than a temporary stop-gap measure to be used while we pursue true technical and regular nutrient recycling.
The only improvement I would like to see is more in-depth examples of how this process has been applied to commercial processes. They kept going back to the same one or two examples and I think there are more out there and I suspect by the time this book in republished there could be even more worthy examples.
I've read segments of this book, excited to finally read it in its entirety. This book is a staple of sustainability literature, especially for product designers. Give it a read!