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Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue por [Mehta, Nick, Steinman, Dan, Murphy, Lincoln]
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Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue eBook Kindle

4.7 de 5 estrelas 4 avaliações de clientes

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Número de páginas: 232 páginas Dicas de vocabulário: Habilitado Configuração de fonte: Habilitado
Page Flip: Habilitado Idioma: Inglês

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Descrições do Produto

Descrição do produto

Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' after purchasing. Therefore, all of the 'post-sale' experience was a cost center in most companies. In the world A.B. (After Benioff), with granular per-year, per-month or per-use pricing models, cloud deployments and many competitive options, customers now have the power. As such, B2B vendors must deliver success for their clients to achieve success for their own businesses.

Customer success teams are being created in companies to quarterback the customer lifecycle and drive adoption, renewals, up-sell and advocacy. The Customer Success philosophy is invading the boardroom and impacting the way CEOs think about their business. Today, Customer Success is the hottest B2B movement since the advent of the subscription business model, and this book is the one-of-a-kind guide that shows you how to make it work in your company.

From the initial planning stages through execution, you'll have expert guidance to help you:
  • Understand the context that led to the start of the Customer Success movement
  • Build a Customer Success strategy proven by the most competitive companies in the world
  • Implement an action plan for structuring the Customer Success organization, tiering your customers, and developing the right cross-functional playbooks
Customers want products that help them achieve their own business outcomes. By enabling your customers to realize value in your products, you're protecting recurring revenue and creating a customer for life. Customer Success shows you how to kick start your customer-centric revolution, and make it stick for the long term.

Capa Interna

The subscription business model is hot—from software to music to movies to diet programs—investors and public markets want businesses that create recurring payments from unlimited customers. The old sales and marketing methods can handle attracting new customers for growth, however, only in the last five years has a discipline emerged that views growth in relation to retention, not just sales. Customer Success is the first–of–its–kind resource for business leaders who need best–in–class guidance for developing a recurring revenue business.

Software as a Service (SaaS) businesses led the charge into the subscription economy, and this guidebook is highly relevant to leaders of those companies by providing a methodology for creating the infrastructure and teams to both renew and upsell customers. The success of SaaS companies has spread across industries, and now all types of businesses are looking to convert to a subscription or pay–as–you–go model, or at least add a like component to their existing business model. Leaders in these situations can equally benefit from the A–to–Z coverage inside, which walks you from the very beginnings of the Customer Success movement to the latest best practices and success stories.

The practical chapters are rated by relevance to business type for quick reference and focused learning. Additionally, this next–level tool doesn′t stop at a singular perspective, but features authorial contributions from today′s leading Customer Success practitioners who share their personal insights into the realities of focusing a company on the success of its customers.

Whether this is your first step into a recurring revenue business model or you need to revamp your SaaS company into the big leagues, this game–changing presentation by three industry influencers from the leading company in Customer Success gives you the understanding and solutions you′re looking for, including:

  • The Ten Laws of Customer Success, including complete explanations, real–world examples, and customized information for different business needs
  • How Cloud technology has redefined Customer Success and what a customer–centric company needs to do to maintain a competitive edge
  • An in–depth look at the critical technology needed for outstanding Customer Success
  • Easy–to–understand approaches to capturing the sophisticated metrics that drive prosperous customer–centric programs

Accelerate your revenue model with Customer Success.


Detalhes do produto

  • Formato: eBook Kindle
  • Tamanho do arquivo: 4169 KB
  • Número de páginas: 232 páginas
  • Editora: Wiley; Edição: 1 (16 de fevereiro de 2016)
  • Vendido por: Amazon Servicos de Varejo do Brasil Ltda
  • Idioma: Inglês
  • ASIN: B01BWM41GS
  • Leitura de texto: Habilitado
  • X-Ray:
  • Dicas de vocabulário: Habilitado
  • Leitor de tela: Compatível
  • Configuração de fonte: Habilitado
  • Avaliação média: 4.7 de 5 estrelas 4 avaliações de clientes
  • Lista de mais vendidos da Amazon: #4,654 entre os mais vendidos na Loja Kindle (Conheça os 100 mais vendidos na Loja Kindle)


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Principais avaliações de clientes

5 de janeiro de 2018
Formato: eBook Kindle|Compra verificada
9 de agosto de 2017
Formato: eBook Kindle|Compra verificada
3 de agosto de 2017
Formato: eBook Kindle|Compra verificada
18 de março de 2018
Formato: eBook Kindle|Compra verificada

Avaliações mais úteis de consumidores na Amazon.com

Amazon.com: 4,9 de 5 estrelas 30 avaliações
Scott J. Renna
5,0 de 5 estrelasExcellent book on exceeding your customer's expectations and building long term relationships
24 de março de 2016 - Publicada na Amazon.com
Formato: eBook Kindle|Compra verificada
4 pessoas acharam isso útil.
Emiley Oster
5,0 de 5 estrelasIt is a great read for anyone new to Customer Success or for ...
2 de agosto de 2016 - Publicada na Amazon.com
Compra verificada
2 pessoas acharam isso útil.
Stu Sjouwerman
5,0 de 5 estrelasRun a SAAS company? You want to read this book.
2 de agosto de 2016 - Publicada na Amazon.com
Formato: eBook Kindle|Compra verificada
1 pessoa achou isso útil.
Rama Salim Richa
5,0 de 5 estrelasnice book
1 de junho de 2017 - Publicada na Amazon.com
Compra verificada
1 pessoa achou isso útil.
Robert H Mobley
5,0 de 5 estrelasGreat Insight
9 de julho de 2016 - Publicada na Amazon.com
Compra verificada
1 pessoa achou isso útil.
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