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In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.
Among other things, he provides:
- Completely updated text and examples
- Great headline formulas
- New exercises to spark creativity
- The best way to use graphics
Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.
When was the last time you thought of yourself as someone who throws the typical and conventional to the wayside? Someone who not only pushes the envelope but practically shreds it into a million pieces―daring to live and experience life where few others are willing to go?
Being a RENEGADE MILLIONAIRE means having the willingness, know-how, and courage to transform an ordinary business into an extraordinary, wealth-producing asset that can change your life forever.
Inside this revolutionary book, world-famous author Dan Kennedy reveals the principles and strategies he’s used over the past four decades to do exactly that―not only for himself but also for businesses of all shapes and sizes throughout the world.
It’s all practical, rubber-meets-road kind of material, 100 percent based on the real-life experiences of well over 150 first-generation, from-scratch, entrepreneurial millionaires and multimillionaires… In essence, you’re getting over $100 million worth of entrepreneurial street smarts.
Are you ready to rise above, push forward at lightning speed, and finally live the life of a true RENEGADE MILLIONAIRE? Then let’s get started.
Let’s face it—the business world today is nothing like it was ten years ago. Marketing budgets are tighter, consumers are more skeptical, and social media has changed forever the way we talk to our customers.
In this new edition of his bestselling The Ultimate Marketing Plan, industry expert Dan S. Kennedy integrates such tools as social media marketing, networking, and strategic memberships into a complete plan that will strengthen your customer base without breaking your budget.
Packed with updated examples, marketing techniques, and contributions from experts, Kennedy shows you how to catapult your company to the cutting edge.
It is a “change movement” that has established itself in over 136 different niches, business categories, industries and professions, but is still also a “best kept secret”—its practitioners are in a “secret society.” It—and only it—offers real protection from commoditization, Amazon-ization, price and pro¬fit destruction. It is soundly based on well-proven strategies dating from the turn of the century to the present. No academic theories, no vague “ideas”, no fads. No BS!
The makings of a system for your practice’s sustainability and growth you can rely on. It is introduced to you in this important and timely book. You have made a wise decision obtaining it. Bolt the door, put away the device and dig in!
MAGNETIC MARKETING FOR LAWYERS® is the antidote. With it you can salvage some of the marketing investments you’ve already made, maximize your marketing dollars in the future, and―best of all―protect your valuable time from marketing “gimmicks” and “gambles” that just make no sense at all.
Inside, marketing legend Dan S. Kennedy and small law firm management expert RJon Robins will take you, step by step, through the process of understanding, planning, and implementing MAGNETIC MARKETING® in your law firm. Stop wasting time and money by unlocking the key to real, predictable, sustainable growth and change the trajectory of your law firm―and your life―forever.
TURN TIME INTO WEALTH
WARNING: This book is not for the fain of heart, fawningly polite, or desperate to be liked. This book is expressively for entrepreneurs and business owners who wear many hats—those who can't resist piling more responsibility onto his own shoulders, who has more great ideas that time and resources to take advantage of them, who runs (not walks) through each day. Your time is incredibly valuable to you, and you are constantly "running out of it."
Serial entrepreneur Dan S. Kennedy delivers a fresh take on the mantra "time is money" as he shows you how to drastically re-engineer your entire relationship with time and, if applied faithfully, achieve peak personal productivity and make lots and lots of money.
Learn how to:
- ACCURATELY CALCULATE THE VALUE OF YOUR TIME—and put a meter on those consuming it
- SLAY TIME VAMPIRES—like Mr. Have-You-Got-A-Minute, Mr. Meeting, and all the other bloodsuckers
- STOP 'PRODUCTIVUS INTERRUPTUS'—master the 5 time-defense tactics
- ACHIEVE MAXIMUM PRODUCTIVITY with Psycho-Cybernetics
- THE 8 NO B.S. TIME TRUTHS never to violate despite the conspiracy against them
- Become successful beyond your wildest dreams—APPLY THE #1 MOST POWERFUL PERSONAL DISCIPLINE
- THE 10 TIME MANAGEMENT TECHNIQUES worth using. Only 10!
- FIRE YOURSELF! Replace yourself. Make MORE money from LESS time, and have MORE freedom to do BIG things!
CHANGE YOUR BUSINESS
CHANGE YOUR LIFE
Almost Alchemy challenges your existing beliefs and self-imposed limitations―forcing you to re-imagine, reinvent, and reorganize your business to achieve and exceed goals in a systematic and sustainable way.
In this radical new book, Dan Kennedy destroys the myth that “Knowledge is Power” by exposing 20 different proven strategies to ensure business sustainability and maximize wealth extraction. It is thought-provoking, cage-rattling and mind blowing all in one.
Alchemy isn’t writing slightly better copy or tweaking your marketing to take advantage of some new media or some other hot trend. Instead, it’s about reinventing the way you think about your business, recognizing the “brutal realities” that few dare to embrace or refuse to even recognize… and turning information into ACTION and PROFIT.
In its mythical context, Alchemy was about one thing and one thing only: transforming ordinary metals into gold. And like thousands of others, you may start this book thinking you’re in an ordinary business and finish realizing you instead have a different, bigger, better, more valuable one.
Public speaking has been around for centuries, and today,
motivational speaking is as popular as ever. And, like a motivational
speaker, you can also inspire an audience—to open their wallets
and give you money!
In Speak to Sell, marketing wizard Dan Kennedy shares his secrets,
so, whether you are speaking to promote any local business, to book
appointments for a professional practice, or sell info-resources or other
products at the back of the room...to an audience of 10 or 10,000...you
can incite a stampede of response. When you step on the stage, you
must intend to turn each and every audience member into a customer.
They shouldn’t even have a choice in the matter, and failure is not an
option. No matter the audience, Dan shows precisely how to do just that.
This book will transform your approach to speaking, and by utilizing the
valuable techniques presented within, your authority, celebrity, and most
importantly, profits, will skyrocket.
Inside, you’ll discover how to:
• sell one-to-many and multiply your earnings
• boost your authority and celebrity
• craft memorable and persuasive speeches that get results
• control the speaking environment to ensure success
• master the “Top Four Success Factors” of prosperous speakers
• make big money by speaking-to-sell
Learn from serial entrepreneur Dan Kennedy, and turn ordinary speaking
engagements into moneymaking machines!
Everyone’s Talking About It.
But Nobody Knows What They’re Talking About.
Social Media Examiner’s 2018 Social Media Marketing Industry Report found that only 10% of respondents strongly agree that they can measure ROI—yet half of them will dedicate increased time and money to social media marketing instead of cutting back.
Millionaire maker Dan S. Kennedy, joined by marketing strategist Kim Walsh Phillips, tells it like it is: If you’re not focusing on converting traffic into sales, you might as well set your money on fire.
Kennedy and Walsh Phillips open up their playbook and show you how to stop being a social media victim and accepting non-monetizable “likes” and “shares” as a return on your time, money, and energy and start using your platform for its true purpose—as another channel to reach customers, gain leads and make sales. Learn how to:
Discover the principles behind successful marketing campaigns and start making dollars and cents out of your social media strategy.