Descrição do produto
Don't build the best, most water-tight business case you can ever achieve - that can take forever, but create the business case that will support your business ambitions by developing a persuasive argument with your numbers - and then get back quickly to turning the business case projections into real figures.
The temptation in any business case is to overstate your revenues and underplay your costs - and then your business case will never have credibility. This danger - and others like it - must be avoided and this book will make sure that your approach is credible and persuasive and complete.
But it won't take a lifetime to develop!