- Capa dura: 256 páginas
- Editora: McGraw-Hill; Edição: 1 (24 de setembro de 2013)
- Idioma: Inglês
- ISBN-10: 0071819894
- ISBN-13: 978-0071819893
- Dimensões do produto: 17,3 x 3,1 x 23,6 cm
- Peso de envio: 581 g
- Avaliação média: 1 avaliação de cliente
- Lista de mais vendidos da Amazon: no. 89,447 em Livros (Conheça o Top 100 na categoria Livros)
Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less (Inglês) Capa dura – 23 set 2013
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I also recommend his other book, "Content Inc", as mandatory read for anyone initiating in this kind of marketing, since it gives specific advice on what is needed to start a content initiative without getting overwhelmed and, consequently, end up with bad (or no) results.
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Marketers have much less of a captive audience to shout at because modern technology helps people avoid unwanted, interruptive marketing messages. So now, instead of interrupting what people are interested in, you have to be what people are interested in. That's why Seth Godin maintains that "Content marketing is the only marketing left."
This book cover the history of content marketing, which is actually a pretty old form of marketing that is now going through a resurgence. It shows you how to define your marketing niche and content strategy. And it walks you step by step through the process of developing content that informs, entertains and compels action. But it also includes how to measure your content marketing in order to improve it. And it has lots of great examples and case studies.
It truly covers the content marketing waterfront.
It's a tour de force. It's ...epic.
And that's why Fortune Magazine named it as one of "Five Must Read Business Books."
If you are new to content marketing or want to read just one book about the topic to get real, smart real fast, this is your book.
And, to listen to an interview with Joe Pulizzi about "Epic Content Marketing," visit MarketingBookPodcast.com
The book, in my opinion, qualifies academically as a primary reading for undergraduate level courses and a supplementary reading for MBA level courses. The recommendation is based on the following:
1) Joe has extensive experience as a marketer and social media influencer for major brands. His company, Content Marketing Institute, is heralded for its leading edge podcasts, blogs and world renown conferences devoted to the subject of content marketing.
2) The book provides a solid case for how content should drive our sales funnel efforts.
3) Using content marketing as the center of a new wave of marketing, Joe effectively captures why storytelling, influence and the development of subscription-based audiences are redefining the way we market ourselves.
4) The book is perfectly organized for a course on content marketing adoption. Starting with the rationale for adopting a content intensive strategy, the book progresses through the content creation process, descriptions of what content works well and how to leverage social media for content exposure. It concludes with the highly demanded subjects of measurement, staffing and content planning.
5) The book has an exhaustive list of examples on the effective use of content by well known brands.
6) Joe’s humorous style turns a dry and detail oriented subject into a fun read. It fits his orange suit persona that can pack an audience at key conferences.
I love Joes’s ideas on being a publisher and seeing content as a product; I like his style and rhythm of narration as well.
If you are in CM, you should read it. If you’re not, you definitely must read it.