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Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content por [Handley, Ann]
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Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content eBook Kindle

4.5 de 5 estrelas 2 avaliações de clientes

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Número de páginas: 301 páginas Dicas de vocabulário: Habilitado Configuração de fonte: Habilitado
Page Flip: Habilitado Idioma: Inglês

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Descrição do Produto

Descrição do produto

Finally a go-to guide to creating and publishing the kind of content that will make your business thrive.

Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer.

If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers.

Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary?

Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are.

Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring.

That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now...

And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing.

In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results.

These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo.

Sections include:

  • How to write better. (Or, for "adult-onset writers": How to hate writing less.)
  • Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.)
  • Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too.
  • Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege.
  • "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting.
  • Content Tools: The sharpest tools you need to get the job done.

Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.

Capa Interna

If you have a website, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers.

Everybody Writes is your go–to guide to attracting and retaining customers through stellar online communication, because in our content–driven world, every one of us is a writer.

Yeah, but who cares about writing anymore? In a time–challenged world dominated by short and snappy, by click–bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt … does the idea of focusing on writing seem pedantic and ordinary?

Actually, writing matters more now, not less. Our online words are our emissaries; they tell our customers who we are.

Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat–out boring. That’s true whether you’re writing a listicle or the words on a SlideShare deck or the words you’re reading right here, right now…

So you’ve got to choose words well―and write with economy and style and honest empathy for your customers. And that means you have to put a higher value on an often overlooked skill in content marketing: how to write, and how to tell a true story really, really well.

Being able to communicate well in writing isn’t just nice; it’s necessary. And it’s also the often overlooked cornerstone of nearly all our content marketing.

In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production, and publishing with practical how–to advice designed to get results.

These lessons and rules she lays out apply to all of your online content―your Web pages, home pages, landing pages, blogs, emails, marketing offers, and to your posts and updates on Facebook, Twitter, LinkedIn, and other social media.

Everybody Writes is designed to be your go–to guide for creating or publishing any kind of online content―whether you’re working for a big brand or a small business… or yourself.


Detalhes do produto

  • Formato: eBook Kindle
  • Tamanho do arquivo: 6960 KB
  • Número de páginas: 301 páginas
  • Editora: Wiley; Edição: 1 (2 de setembro de 2014)
  • Vendido por: Amazon Servicos de Varejo do Brasil Ltda
  • Idioma: Inglês
  • ASIN: B00LMB5P0G
  • Leitura de texto: Habilitado
  • X-Ray:
  • Dicas de vocabulário: Habilitado
  • Leitor de tela: Compatível
  • Configuração de fonte: Habilitado
  • Avaliação média: 4.5 de 5 estrelas 2 avaliações de clientes
  • Lista de mais vendidos da Amazon: #24,177 entre os mais vendidos na Loja Kindle (Conheça os 100 mais vendidos na Loja Kindle)

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Principais avaliações de clientes

500 PRINCIPAIS AVALIADORES
1 de fevereiro de 2018
Formato: eBook Kindle|Compra verificada
29 de fevereiro de 2016
Formato: eBook Kindle|Compra verificada

Avaliações mais úteis de consumidores na Amazon.com

Amazon.com: 4,6 de 5 estrelas 269 avaliações
PG Bartlett
5,0 de 5 estrelasRidiculously valuable reference for the marketing writer with lots of specific "how to" guidance
5 de setembro de 2014 - Publicada na Amazon.com
Formato: eBook Kindle|Compra verificada
151 pessoas acharam isso útil.
paulieR
5,0 de 5 estrelas...And Everybody Can Write Well
21 de janeiro de 2018 - Publicada na Amazon.com
Compra verificada
6 pessoas acharam isso útil.
Brian P
4,0 de 5 estrelasFilled with Great Examples and Fun to Read
21 de julho de 2017 - Publicada na Amazon.com
Compra verificada
3 pessoas acharam isso útil.
JV
4,0 de 5 estrelasExcellent reference book
4 de janeiro de 2016 - Publicada na Amazon.com
Formato: eBook Kindle|Compra verificada
6 pessoas acharam isso útil.
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