- Capa comum: 304 páginas
- Editora: Waite Group Press (18 de abril de 2001)
- Idioma: Inglês
- ISBN-10: 0735710783
- ISBN-13: 978-0735710788
- Dimensões do produto: 20,3 x 1,8 x 25,1 cm
- Peso de envio: 862 g
- Avaliação média: Seja o primeiro a avaliar este item
Experience Design (Inglês) Capa Comum – 31 mar 2001
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Every spread is filled with images (in some cases, the very typography is like an image) that illustrate specific issues in experience design. Examples range from Web sites to traffic signs to restaurants. Whether discussing a young woman's online diary (www.moments.org); the seating arrangements at Emeril's Delmonico restaurant in New Orleans; the complaint community at www.kvetch.com; the garden-like bounty of Nokia cell phone covers; or the "simpler" experiences of matches, tarot cards, or Bang & Olufsen home media products, author Shedroff invites readers to figure out what the attraction is, what keeps the user engaged, and how the experience gets resolved. Among the general topics explored are navigation in information design, usability in interface design, and narrative structure in interaction design. All come with both online and offline examples (e.g., the Louvre for "offline" navigation and www.thehungersite.com for online usability).
Shedroff is an experience strategist and has designed experiences in a variety of media, especially interactive and information design and branding. His client list includes Herman Miller, Nike, Bell Atlantic, Swissbank, and Microsoft. In 1995, I.D. named him one of the 40 most important designers in the country. Here his analyses, like the form of the book, are open and flowing. Whether he's discussing wayfinding, personal meaning, or the use of metaphoric devices, Shedroff raises important questions for anyone involved in design today. In many ways, this book is like a list of author's faves--albeit, a list in which each item illuminates some kernel of contemporary design wisdom. --Angelynn Grant
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"Matches are about as simple and clear a device as you will find. Of course, they are only half the solution, requiring a suitable surface to strike them against. However, a match's operation has been reduced to a minimum of steps and a minimum of possible mistakes."
Thanks.... may I suggest you save your money.
Shedroff was the creative director of vivid studios, a Web shop known for its innovative design and brand-building through the nineties. In his work with clients like Nike and Herman Miller, the author learned what big ticket clients really want. Beyond needing a cool site and a memorable brand, they want to provide their customers with an experience.
Shedroff has taken what he learned from those years and distilled it into Experience Design 1. The book is about the experience a design creates, from beginning to end. The author takes familiar concepts like feedback, interactivity, and usability, and illustrates each with an online and offline example. In doing so, Shedroff lets you extract the essence of the user experience from the particular media in which it takes place....
Since reading Experience Design 1, I've found myself returning to it -- not as a reference manual, but as an inspirational tool. In those dreaded moments when the checkerboard pattern of the Photoshop tabula rasa seems to stretch on forever, flipping to a random page and reading about the windows in a French museum or the performers in a circus always seems to replenish my creative juices.
I'm a web development specialist with good technology and business background. I'm also one of the "blind" people in the world--see everything, but have very little appreciation for it.
The book's large pictures do what the author is aiming for--it forces the reader to reflect on what the pictures is trying to say--emotionally--thus the title "experiencing design". The author then explains the picture's "design concept" and applies this concept for the web. Note that he is explaining the entire design concept, not just "drawing artistic" design--he explains interactivity, visual content management, message. Thus, this book is much more than just a web artistry book.
Based on what I've seen of the web, very few designers really understand the concepts the author explains. I've never read a book with quite an unusual format as this. Perhaps that's because I haven't read many art design books. From my limited art design background, I'd say this book carries some degree of genius in introducing web designs.
For me, this book was slow reading, because I had to really think through what the author was trying to say. It's a book filled with lots of pretty pictures, but it takes some time to understand what the author is saying.