- Capa comum: 240 páginas
- Editora: Elsevier (15 de setembro de 2009)
- Idioma: Português
- ISBN-10: 8535236260
- ISBN-13: 978-8535236262
- Dimensões do produto: 22,8 x 15,8 x 1,6 cm
- Peso de envio: 340 g
- Avaliação média: 1 avaliação de cliente
- Lista de mais vendidos da Amazon: no. 273,577 em Livros (Conheça o Top 100 na categoria Livros)
Google (Português) Capa Comum – 15 set 2009
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O livro é de agradável leitura, naturalmente se desatualiza rapidamente, mas serve muito bem ao propósito de explicar como surgiu a empresa.
O foco nos criadores Larry Page e Sergei Brin, e também em Eric Schmnidt, o CEO e 1o fucionário.
Avaliações mais úteis de consumidores na Amazon.com
As the book shows Google is ever-growing and expanding and I look to forward to seeing where it goes from here. Overall the book was organized in small chunks and easy to understand. I would recommend this book to anyone who wants to find out more about Google and its founders, and how the company came to be today.
"It's Google's world. We just live in it."
"Privacy is dead. Get over it."
Welcome to the world of Google.
I am always on the lookout for books that explore the world of leadership and management via a case study of a company or the biographical study of a leader. I was anticipating this book to be in that genre, but it isn't.
This is a primer, an introduction to one of the greatest organizations in modern times. It is written for the uninitiated, of which I was/am one. I use Google for searches. I have a Gmail account. I use Google maps. I've used Google Earth a few times. And every now and then I might use another resource from Google. But I am an outsider to this industry and only play around with what Google has to offer. Before I read this book, if you would have asked me - who are Sergey Brin and Larry Page? - I would not have known.
So, for someone like me, this was a nice introduction to the world of Google. Rowe covers Google's history, values, culture, products, and where it may be headed in the future. She raises questions about the Google empire. She wonders what Google will look like in the years to come. But what the book was not, was a leadership study about Google or its founders. For those who are knowledgeable about the world of Google, I suspect this book will not do much. For those who are newly interested, it serves as an intro. For those who want a decent study of leadership and management, you'll have to go elsewhere.
In the week that followed my reading of this book, I read an article in Fast Company about the looming "book wars" of Google, Amazon.com and Apple. I understood that article better for having read the book. I also read a review of the coming of cloud computing, which I was just introduced to in the book and I understood the article better for having read about this idea already.
So - for a primer - get it.