- Capa comum: 240 páginas
- Editora: Elsevier (15 de setembro de 2009)
- Idioma: Português
- ISBN-10: 8535236260
- ISBN-13: 978-8535236262
- Dimensões do produto: 22,8 x 15,8 x 1,6 cm
- Peso de envio: 340 g
- Avaliação média: 1 avaliação de cliente
- Lista de mais vendidos da Amazon: no. 229,391 em Livros (Conheça o Top 100 na categoria Livros)
Google (Português) Capa Comum – 15 set 2009
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O livro é de agradável leitura, naturalmente se desatualiza rapidamente, mas serve muito bem ao propósito de explicar como surgiu a empresa.
O foco nos criadores Larry Page e Sergei Brin, e também em Eric Schmnidt, o CEO e 1o fucionário.
Avaliações mais úteis de consumidores na Amazon.com
As the book shows Google is ever-growing and expanding and I look to forward to seeing where it goes from here. Overall the book was organized in small chunks and easy to understand. I would recommend this book to anyone who wants to find out more about Google and its founders, and how the company came to be today.
Yet, there's still interesting material eg. both Larry Page and Sergey Brin are sons of scientists, are Jewish, received a Montessori School education as children, and both attended Standford to pursue a PhD in computing science. Google just catalogued its one trillionth Web page, has expanded from just the two of them to 20,000 (more or less), and latest advertising revenues (about $16 billion, with $4.2 billion net) are almost as great as the four major TV networks - combined.
Their initial attempts to obtain funding were rebuffed, partly because there already were 37 search engines at the time, partly because they had no business plan. Lucky for Google's founders. Google is used over 200 million times/day, and has a 71.7% market share (76^ of search-engine revenues). Google provides its search engine for AOL and Mozilla Firefox.
PageRank, the key to Google's ranking system, takes into account the number of links and ranking of those links, as well as about 500 other variables.
Advertisers bid both on words that should deliver their ads and on the maximum amount they're willing to pay/click. Winning bidders pay only a penny more than second-place bidders, a ploy designed to encourage them to bid high knowing they'll not be penalized if far above the market (Vickrey auction). Bid price helps get top placement for ads, but that is not the only factor. Ads are also assigned a "quality" score, calculated by historical click rates, an advertiser's account history, relevancy of the bidder's ad (eg. prevent a porn site from coming up for unrelated searches), geographical distance, and other factors. Vendors can also try a variety of ads, and automatically determine which are most effective.
Google provides advertisers with information showing the seasonality and geography of selected search terms.
Page, Brin, and Schmidt hold 1/3 of company stock, while maintaining 2/3 of the votes.
Google is extremely successful because it has a platform power or network effect. As more people use the platform to search the Internet, the more valuable it becomes. The company knows how powerful its platform is so it works really hard to expand it in any way it can. I enjoyed reading this book.
- Mariusz Skonieczny, author of Why Are We So Clueless about the Stock Market? Learn how to invest your money, how to pick stocks, and how to make money in the stock market
The content organisation is terrible. In one chapter, the author spends great length reciting the origin of the name Google, the logo, and doodle. In another chapter, she tries to cover all the legal cases against Google. It may make sense to spend at least one chapter on intellectual property; another on free speech, etc.
The conclusion? Well, if you possess the qualities of Brin and Page, and Buffet and Oprah, perhaps you will succeed too! But I bet that Brin and Page did not waste their valuable time on books like this one at Stanford.