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Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success por [Ellis, Sean, Brown, Morgan]
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Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success eBook Kindle

5.0 de 5 estrelas 2 avaliações de clientes

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Número de páginas: 322 páginas Dicas de vocabulário: Habilitado Configuração de fonte: Habilitado
Page Flip: Habilitado Idioma: Inglês
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The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.

It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was  New York City Yellow Cabs. 

So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building  a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of GrowthHackers.com.

Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more.   

An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.

Capa Interna

'a compelling methodology... to increase market share quickly' -- Eric Ries, bestselling author of THE LEAN STARTUP

'a must-read for anyone in business' -- James Currier, managing partner, NFX Guild

'will teach you how to think like a marketer of tomorrow' -- Josh Elman, partner, Greylock Partners


Growth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies.

HACKING GROWTH is a highly accessible, practical, method for growth that involves cross-functional teams and continuous testing and iteration. Hacking Growth does for marketshare growth what THE LEAN STARTUP does for product development and BUSINESS MODEL GENERATION does for strategy. HACKING GROWTH focuses on customers - how to attain them, retain them, engage them, and monetize them - rather than product.

Written by the method's pioneers, this book is a comprehensive toolkit or "bible" that any company in any industry can use to implement their own Growth Hacking strategy, from how to set up and run growth teams, to how to identify and test growth levers, and how to evaluate and act on the results. It is designed for any company or leader looking to break out of the ruts of traditional marketing and become more collaborative, less wasteful, and achieve more consistent, replicable, and data-driven results.

Detalhes do produto

  • Formato: eBook Kindle
  • Tamanho do arquivo: 27035.0 KB
  • Número de páginas: 322 páginas
  • Editora: Crown Business (25 de abril de 2017)
  • Vendido por: Amazon Servicos de Varejo do Brasil Ltda
  • Idioma: Inglês
  • ASIN: B01IZTCF6Y
  • Leitura de texto: Habilitado
  • X-Ray:
  • Dicas de vocabulário: Habilitado
  • Leitor de tela: Compatível
  • Configuração de fonte: Habilitado
  • Avaliação média: 5.0 de 5 estrelas 2 avaliações de clientes
  • Lista de mais vendidos da Amazon: #20,050 entre os mais vendidos na Loja Kindle (Conheça os 100 mais vendidos na Loja Kindle)


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30 de maio de 2017
Formato: eBook Kindle|Compra verificada
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22 de janeiro de 2018
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Avaliações mais úteis de consumidores na Amazon.com

Amazon.com: 4,8 de 5 estrelas 69 avaliações
Jennifer Craycraft
5,0 de 5 estrelasNew go-to business bible!!!!
12 de maio de 2017 - Publicada na Amazon.com
Compra verificada
7 pessoas acharam isso útil.
Nancy H.
5,0 de 5 estrelasYou will wear out your highlighter and dog ear the heck out of this book!
17 de julho de 2017 - Publicada na Amazon.com
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3 pessoas acharam isso útil.
jt
5,0 de 5 estrelasthe de-facto book for growth hackers
23 de maio de 2017 - Publicada na Amazon.com
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2 pessoas acharam isso útil.
ameliechen
5,0 de 5 estrelasLove it! Can't stop once start
24 de outubro de 2017 - Publicada na Amazon.com
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1 pessoa achou isso útil.
Kim
5,0 de 5 estrelasHelps Sales Understand What Exactly Marketing is Doing!!
10 de junho de 2017 - Publicada na Amazon.com
Compra verificada
2 pessoas acharam isso útil.
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