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The Halo Effect: ... and the Eight Other Business Delusions That Deceive Managers (English Edition) eBook Kindle


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Número de páginas: 289 páginas Dicas de vocabulário: Habilitado Idioma: Inglês

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Descrições do Produto

Descrição do produto

Much of our business thinking is shaped by delusions -- errors of logic and flawed judgments that distort our understanding of the real reasons for a company's performance. In a brilliant and unconventional book, Phil Rosenzweig unmasks the delusions that are commonly found in the corporate world. These delusions affect the business press and academic research, as well as many bestselling books that promise to reveal the secrets of success or the path to greatness. Such books claim to be based on rigorous thinking, but operate mainly at the level of storytelling. They provide comfort and inspiration, but deceive managers about the true nature of business success.

The most pervasive delusion is the Halo Effect. When a company's sales and profits are up, people often conclude that it has a brilliant strategy, a visionary leader, capable employees, and a superb corporate culture. When performance falters, they conclude that the strategy was wrong, the leader became arrogant, the people were complacent, and the culture was stagnant. In fact, little may have changed -- company performance creates a Halo that shapes the way we perceive strategy, leadership, people, culture, and more.

Drawing on examples from leading companies including Cisco Systems, IBM, Nokia, and ABB, Rosenzweig shows how the Halo Effect is widespread, undermining the usefulness of business bestsellers from In Search of Excellence to Built to Last and Good to Great.

Rosenzweig identifies nine popular business delusions. Among them:

  • The Delusion of Absolute Performance: Company performance is relative to competition, not absolute, which is why following a formula can never guarantee results. Success comes from doing things better than rivals, which means that managers have to take risks.


  • The Delusion of Rigorous Research: Many bestselling authors praise themselves for the vast amount of data they have gathered, but forget that if the data aren't valid, it doesn't matter how much was gathered or how sophisticated the research methods appear to be. They trick the reader by substituting sizzle for substance.


  • The Delusion of Single Explanations: Many studies show that a particular factor, such as corporate culture or social responsibility or customer focus, leads to improved performance. But since many of these factors are highly correlated, the effect of each one is usually less than suggested.


In what promises to be a landmark book, The Halo Effect replaces mistaken thinking with a sharper understanding of what drives business success and failure. The Halo Effect is a guide for the thinking manager, a way to detect errors in business research and to reach a clearer understanding of what drives business success and failure.

Skeptical, brilliant, iconoclastic, and mercifully free of business jargon, Rosenzweig's book is nevertheless dead serious, making his arguments about important issues in an unsparing and direct way that will appeal to a broad business audience. For managers who want to separate fact from fiction in the world of business, The Halo Effect is essential reading -- witty, often funny, and sharply argued, it's an antidote to so much of the conventional thinking that clutters business bookshelves.

Sobre o Autor

Phil Rosenzweig is a professor at IMD in Lausanne, Switzerland, where he works with leading companies on questions of strategy and organization. He earned his PhD from The Wharton School, University of Pennsylvania, and spent six years on the faculty of Harvard Business School. He is a native of Northern California. Comments to the author can be sent to Phil@The-Halo-Effect.com.

Visit The-Halo-Effect.com to download a user’s guide to The Halo Effect for your company or classroom, or to join a discussion forum about delusions in the business world.

Detalhes do produto

  • Formato: eBook Kindle
  • Tamanho do arquivo: 1848 KB
  • Número de páginas: 289 páginas
  • ISBN da fonte dos números de páginas: 1476784035
  • Editora: Free Press; Edição: Reissue (6 de fevereiro de 2007)
  • Vendido por: Amazon Servicos de Varejo do Brasil Ltda
  • Idioma: Inglês
  • ASIN: B000NY128M
  • Leitura de texto: Habilitado
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  • Dicas de vocabulário: Habilitado
  • Configuração de fonte: Não habilitado
  • Avaliação média: Seja o primeiro a avaliar este item
  • Lista de mais vendidos da Amazon: #54,844 entre os mais vendidos na Loja Kindle (Conheça os 100 mais vendidos na Loja Kindle)

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Amazon.com: 4,4 de 5 estrelas 125 avaliações
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4,0 de 5 estrelasthe author discusses eight “delusions” that are often at the root of poor analysis. It is a fact that the business ...
em 28 de abril de 2015 - Publicada na Amazon.com
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4,0 de 5 estrelasGood to Great… it seems like every few years a ...
em 11 de outubro de 2015 - Publicada na Amazon.com
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4,0 de 5 estrelasDon't get caught up in the hype
em 13 de agosto de 2017 - Publicada na Amazon.com
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5,0 de 5 estrelasExcellent book!
em 29 de agosto de 2016 - Publicada na Amazon.com
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5,0 de 5 estrelasAsks all the right questions
em 5 de junho de 2016 - Publicada na Amazon.com
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