- Capa comum: 448 páginas
- Editora: John Wiley & Sons; Edição: 5 (16 de fevereiro de 2016)
- Idioma: Inglês
- ISBN-10: 1119164001
- ISBN-13: 978-1119164005
- Dimensões do produto: 14,2 x 2,8 x 22,4 cm
- Peso de envio: 358 g
- Avaliação média: 2 avaliações de clientes
- Lista de mais vendidos da Amazon: no. 37,944 em Livros (Conheça o Top 100 na categoria Livros)
Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads (Inglês) Capa Comum – 31 jan 2016
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UPDATED FIFTH EDITION OF THE BEST–SELLING GUIDE NOW COVERS ALL MEDIA: DIGITAL, SOCIAL, AND TRADITIONAL
This is the nearly all–new fifth edition of Luke Sullivan′s classic guide to advertising. With assistance from ad veteran and digital expert Edward Boches, this edition is updated to thoroughly cover and explore the new age of advertising. As the authoritative book on advertising in both digital and traditional media, it includes examples, best practices, and how–to advice on everything from social media to mobile, TV, experiential advertising, as well as traditional print media. Part how–to and part exposé, Hey Whipple, Squeeze This is the insider′s guide to coming up with great ideas as well as an unapologetic send–up of all that′s heavy–handed, dim–witted, and ineffectual in the industry.
Praise for Hey Whipple, Squeeze This
"Luke and Edward will inspire you to create ideas fit for today′s digital world and help an entire industry make less spam."
Gareth Kay, Cofounder of Chapter SF
"Classic must–read Sullivan mixed with innovation master Boches make the perfect duo. This is the book that will help guide new talent to great career starts. Required reading for a new era."
Deborah Morrison, Carolyn Chambers Distinguished Professor of Advertising, University of Oregon
"Luke Sullivan writes a perfect lesson in advertising for newcomers and a familiar and laughably painful reminiscence for those of us entrenched in this noble and often crazy profession."
Lee Clow, Chairman and Global Director, TBWA\Worldwide
Additional material on heywhipple.com
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MAN: The squirrel. Stockpiling nuts in an old hollow oak for the long winter. He doesn't do it because he's passionate about nuts, or oaks, or winter. It's just what he does to survive. Lately I've been feeling a lot like that squirrel. Stockpiling ad concepts, logos and layouts in an old hollow client. Day in, day out, hoping to make it through the winter. It's just what I do. Then the strangest thing happened. One day I went looking for a nut and found 'Hey Whipple, Squeeze This: The Classic Guide to Creating Great Ads' by Luke Sullivan. And I remembered why I got into this business in the first place. Hey squirrel, winter's over.
ANNOUNCER: 'Hey Whipple, Squeeze This' by Luke Sullivan. Order now at Amazon.com and get your nut-gathering mojo back.
(I owned the first edition way back in the late 90s and it was so good that somebody stole it.)
So much has been updated in this fifth edition that I consider it a sequel/reboot, but in a very good way. It’s essential to those working on either the creative or account side of the biz, and written in Human English instead of Buzzspeak so you can actually get something out of what you’re reading.
“Hey, Whipple…” is truthfully a trade triumph.
If you work in advertising, you need this book (but please, buy a copy rather than steal one).
I can now say with confidence - if in marketing, advertising, or related fields - buy this book. Its the foundational text on areas of creative development including work in the online realm. Don't go for earlier editions; this is enough of a difference that it should be 5th edition only.