- Capa comum: 448 páginas
- Editora: John Wiley & Sons; Edição: 5 (24 de fevereiro de 2016)
- Idioma: Inglês
- ISBN-10: 1119164001
- ISBN-13: 978-1119164005
- Dimensões do produto: 14,2 x 2,8 x 22,4 cm
- Peso do produto: 358 g
- Avaliação média: 5.0 de 5 estrelas Ver todas as análises (2 avaliações de clientes)
- Lista de mais vendidos da Amazon: no. 88,992 em Livros (Conheça o Top 100 na categoria Livros)
Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads (Inglês) Capa Comum – 31 jan 2016
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|2x sem juros||R$ 39,29||R$ 78,58|
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UPDATED FIFTH EDITION OF THE BEST-SELLING GUIDE NOW COVERS ALL MEDIA: DIGITAL, SOCIAL, AND TRADITIONAL
This is the nearly all-new fifth edition of Luke Sullivan's classic guide to advertising. With assistance from ad veteran and digital expert Edward Boches, this edition is updated to thoroughly cover and explore the new age of advertising. As the authoritative book on advertising in both digital and traditional media, it includes examples, best practices, and how-to advice on everything from social media to mobile, TV, experiential advertising, as well as traditional print media. Part how-to and part exposé, Hey Whipple, Squeeze This is the insider's guide to coming up with great ideas as well as an unapologetic send-up of all that's heavy-handed, dim-witted, and ineffectual in the industry.
Praise for Hey Whipple, Squeeze This
"Luke and Edward will inspire you to create ideas fit for today's digital world and help an entire industry make less spam."
Gareth Kay, Cofounder of Chapter SF
"Classic must-read Sullivan mixed with innovation master Boches make the perfect duo. This is the book that will help guide new talent to great career starts. Required reading for a new era."
Deborah Morrison, Carolyn Chambers Distinguished Professor of Advertising, University of Oregon
"Luke Sullivan writes a perfect lesson in advertising for newcomers and a familiar and laughably painful reminiscence for those of us entrenched in this noble and often crazy profession."
Lee Clow, Chairman and Global Director, TBWA\Worldwide
Additional material on heywhipple.com
Sobre o Autor
Luke Sullivan (Savannah, GA; heywhipple.com) is author of the advertising/copywriting bestseller, Hey Whipple, Squeeze This. After 32 years in the advertising business at elite agencies like Fallon, The Martin Agency, and GSD&M, he is now chair of the advertising department at the Savannah College of Art and Design. His clients have included United Airlines, AT&T, Miller Lite, and SunTrust.
Edward Boches, (Boston, MA; edwardboches.com) is an advertising consultant and speaker, writes a popular advertising industry blog (Creativity Unbound) and is a Professor of Advertising at Boston University.. He joined the faculty in 2012 after 30 years as a partner at Mullen. During his tenure at Mullen, the agency grew from a 12–person local shop to one of the most highly regarded agencies in America. Edward has created award–winning advertising and social media campaigns for brands that include General Motors, Google, Lending Tree, Monster.com, Smartfood, Timberland and dozens of others. "When I Grow Up," a commercial he helped create for Monster.com, remains among the all–time top 10 Super Bowl spots.
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MAN: The squirrel. Stockpiling nuts in an old hollow oak for the long winter. He doesn't do it because he's passionate about nuts, or oaks, or winter. It's just what he does to survive. Lately I've been feeling a lot like that squirrel. Stockpiling ad concepts, logos and layouts in an old hollow client. Day in, day out, hoping to make it through the winter. It's just what I do. Then the strangest thing happened. One day I went looking for a nut and found 'Hey Whipple, Squeeze This: The Classic Guide to Creating Great Ads' by Luke Sullivan. And I remembered why I got into this business in the first place. Hey squirrel, winter's over.
ANNOUNCER: 'Hey Whipple, Squeeze This' by Luke Sullivan. Order now at Amazon.com and get your nut-gathering mojo back.
(I owned the first edition way back in the late 90s and it was so good that somebody stole it.)
So much has been updated in this fifth edition that I consider it a sequel/reboot, but in a very good way. It’s essential to those working on either the creative or account side of the biz, and written in Human English instead of Buzzspeak so you can actually get something out of what you’re reading.
“Hey, Whipple…” is truthfully a trade triumph.
If you work in advertising, you need this book (but please, buy a copy rather than steal one).
I can now say with confidence - if in marketing, advertising, or related fields - buy this book. Its the foundational text on areas of creative development including work in the online realm. Don't go for earlier editions; this is enough of a difference that it should be 5th edition only.