- Capa comum
- Editora: Nexus CX Ltd (13 de setembro de 2016)
- Idioma: Inglês
- ISBN-10: 0995536139
- ISBN-13: 978-0995536135
- Dimensões do produto: 14 x 0,9 x 21,6 cm
- Peso de envio: 181 g
- Avaliação média: Seja o primeiro a avaliar este item
Hippo: The Human Focused Digital Book (Inglês) Capa Comum – 13 set 2016
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What makes this book, that touch more special, is the writing. For a non-fiction book in the business space, it reads better than many research-centered books written by academics, in terms of tone, style, and story. It's filled with pop culture references and well-wrought metaphors alongside a logically coherent narrative within a tightly-woven structure, raising and probing philosophical questions all throughout - but in the best possible way: agree or disagree with the positions he takes, one thing you cannot do while reading Trainor, is to not stop to reflect. Pete Trainor . . . makes you think.
Think about how the internet has changed the world, where it is now, where it is going, and where it has the potential to go. He makes you think about how experience design plays a role in the world and what significance it has within the role it plays. He, through his 20 years of experience in the digital design world, brings a point-of-view from someone who has been through the trenches, and now, is finally taking a respite to share the grapes from his vine, to reflect, and to consider what it means for the future.
From a practical point of view, I believe this book is really valuable for young designers entering the field. He has shown me how to see boxes and what it means to think outside them; he has shown the power and the potential of reflective and conscientious thinking, and he has provided what seems to be some of the best insights and methods I've yet to see from employing the fruits of psychological research within human-centered design thinking. I have underlines and highlights on pretty much every other page. And I continuously return to think and probe and pluck ideas, many of which, I've already been able to implement within my own work as a UX designer. Truly, an enjoyable and beneficial book to have on your shelf.