- Capa dura: 336 páginas
- Editora: Viking (7 de junho de 2016)
- Idioma: Inglês
- ISBN-10: 0525428089
- ISBN-13: 978-0525428084
- Dimensões do produto: 16,2 x 2,7 x 23,6 cm
- Peso do produto: 558 g
- Avaliação média: 5.0 de 5 estrelas Ver todas as análises (1 avaliação de cliente)
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The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future (Inglês) Capa dura – 11 jul 2016
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Much of what will happen in the next thirty years is inevitable, driven by technological trends that are already in motion. In this fascinating, provocative new book, Kevin Kelly provides an optimistic road map for the future, showing how the coming changes in our lives from virtual reality in the home to an on-demand economy to artificial intelligence embedded in everything we manufacture can be understood as the result of a few long-term, accelerating forces. Kelly both describes these deep trends flowing, screening, accessing, sharing, filtering, remixing, tracking, and questioning and demonstrates how they overlap and are codependent on one another. These larger forces will completely revolutionize the way we buy, work, learn, and communicate with each other. By understanding and embracing them, says Kelly, it will be easier for us to remain on top of the coming wave of changes and to arrange our day-to-day relationships with technology in ways that bring forth maximum benefits. Kelly s bright, hopeful book will be indispensable to anyone who seeks guidance on where their business, industry, or life is heading what to invent, where to work, in what to invest, how to better reach customers, and what to begin to put into place as this new world emerges
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This is a very informative book about the great deal that has happened over the past three decades, as well as latest developments and trends in IT, artificial intelligence, virtual and augmented reality, and the whole range of such new technologies. The reader is also taken on a trip to see what the author thinks is likely to follow in the next three decades. For those of us who may find it difficult to follow the developments that have surged ahead at lightning speed, this is a very useful book that helps us to start catching up.
The author is evidently a huge fan of the many possibilities that the use of IT has opened up. There is a lot of hype and hoopla in the account that he sets out. That is all good. However, noting his intimate knowledge of the subject, I am rather disappointed that he has not tried to look more into issues (personal, social, between generations, etc) that may arise, or have arisen, as we try to adjust to the dramatic changes that are taking place at such enormous speeds.
The analysis of where we are today is an interesting read if you currently isolate yourself from all things tech, otherwise you probably have a pretty fair assessment of today's digital and technological landscape. In these chapters, he explains and give many many many examples of how large tech companies are currently taking advantage of the current trends, but I don't see a ton of reference to how they "will shape our future" as the title teases. The chapters usually spin off to a hyper-connected "future reality" daydream.
If you pick this book up with the expectation of him painting a fairly accurate picture of how tech behaves today followed by a daydream of what a hyper-tech world of the future would look like in Hollywood, then the read is enjoyable. Again, not a bad book. The writing is fairly long winded and I think the ideas could have been brought across better with 1/3 to 1/2 the amount of words he used.
This is a book that whose ideas are meant to be slowly pondered on, not to be gobbled up quickly. As in his previous works there is an underlying sense that technology has a will of its own, it wants to go in a certain direction which we would do well to align with. What I found most illustrative were the scenarios at the end of each chapter where he shows what life in the future looks like after the technological force described in it has had enough time to play out, a positive take on what popular TV shows like Black Mirror paint in a very dark way.
The optimism that pervades the book requires the reader to take the long view, to look beyond the present state. At a time when we are bombarded with news stories about the disappearance of privacy, the surveillance state, cyberwarfare, and the automation of millions of jobs out of existence Kelly can come across as a hopeless Pollyanna, and when he claims that "propaganda is less effective in a world of screens, because while misinformation travels as fast as electrons corrections do too" calling this naive is too soft a word after a US election where fake news played a big role and traditional fact checking could not penetrate the social media bubbles we now live in. But like Kelly says when describing the Becoming force, technology is still evolving and just because we don't have a solution today to these problems doesn't mean that they will not eventually arise after these forces have run their course. With that confidence we can best appreciate what Kelly has to say.
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