- Capa dura: 336 páginas
- Editora: Viking (7 de junho de 2016)
- Idioma: Inglês
- ISBN-10: 0525428089
- ISBN-13: 978-0525428084
- Dimensões do produto: 16 x 2,7 x 23,6 cm
- Peso de envio: 558 g
- Avaliação média: 1 avaliação de cliente
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The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future (Inglês) Capa dura – 11 jul 2016
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Much of what will happen in the next thirty years is inevitable, driven by technological trends that are already in motion. In this fascinating, provocative new book, Kevin Kelly provides an optimistic road map for the future, showing how the coming changes in our lives from virtual reality in the home to an on-demand economy to artificial intelligence embedded in everything we manufacture can be understood as the result of a few long-term, accelerating forces. Kelly both describes these deep trends flowing, screening, accessing, sharing, filtering, remixing, tracking, and questioning and demonstrates how they overlap and are codependent on one another. These larger forces will completely revolutionize the way we buy, work, learn, and communicate with each other. By understanding and embracing them, says Kelly, it will be easier for us to remain on top of the coming wave of changes and to arrange our day-to-day relationships with technology in ways that bring forth maximum benefits. Kelly s bright, hopeful book will be indispensable to anyone who seeks guidance on where their business, industry, or life is heading what to invent, where to work, in what to invest, how to better reach customers, and what to begin to put into place as this new world emerges
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The details might change (Vine...) But the hypothesis is that the underlying trend or force, (ephemeral sharing) will have significant implications.
Overall a good stepping stone for getting outside the instant flows, and taking a look ahead.
The subject matter in this book is profound, and can't easily be grasped with just a quick "once over" read. (At least, I certainly could not grasp it that quickly.) In fact, each of the 12 Chapters could actually have been an entire book all alone. This book can be a tough slog, but I hit upon a useful tactic, below.
**SUGGESTION FOR READING**
Read the first page from each of the 12 main chapters. You will get a feel for what Mr. Kelly is suggesting in that chapter. This will give you an outline of where the author is headed, and make reading the full book a lot easier."
Here's one meaty idea: The author quotes an economist at New York University, who suggests that creativity is now more a matter of "remixing" rather than creating truly new things. "Modern technologies are combinations of earlier primitive technologies that have been rearranged and remixed." Plus, we're doing it with less material: "The trend in the past 30 years has been to make better stuff using fewer materials."
The ideas are also a little bit scary. Mr. Kelly suggests that future generations will look back at ours as the first race that "linked themselves together into one very large thing." Well, I'm pretty sure I don't like the sound of that. I don't like the idea of being linked with everybody into a big "thing."
Another scary chapter is the one on "Tracking." I thought at first the author would emphasize loss of privacy--but he's really pointing at something else. There is a huge industry in the simple act of just creating sensors. "We are on our way to manufacturing 54 billion sensors every year by 2020."
So all in all, I thought THE INEVITABLE was a profund read--but also a tough read. Honestly, the ideas are so big, that I will need to mull over them quite a while.
But I still don't like that idea about everybody being connected to a "Big Thing."
Advance Review Copy courtesy of NetGalley
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