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Influence: The Psychology of Persuasion (Inglês) Capa comum – 26 dezembro 2006
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Detalhes do produto
- Capa comum : 320 páginas
- ISBN-10 : 006124189X
- ISBN-13 : 978-0061241895
- Dimensões do produto : 13.49 x 2.13 x 20.32 cm
- Editora : Collins Publishers; 01 Edição (26 dezembro 2006)
- Idioma: : Inglês
- Ranking dos mais vendidos: Nº 15,691 em Livros (Conheça o Top 100 na categoria Livros)
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Descrição do produto
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
Sobre o Autor
Robert B. Cialdini, Ph.D. holds dual appointments at Arizona State University. He is a W. P. Carey Distinguished Professor of Marketing and Regents' Professor of Psychology, and has been named Distinguished Graduate Research Professor. Dr. Cialdini is also president of Influence At Work, an international training and consulting company based on his groundbreaking body of research on the ethical business applications of the science of influence.