Just finished reading “Just Do This” and I have to say, “Wow! I didn’t think it was possible to pack so many valuable marketing gems into such a small book!”
I’ve followed Mike Capuzzi’s High Impact Marketing emails for a few years and have always enjoyed his practical, down-to-earth manner. You never feel Mike is posturing or trying to sell you his latest and greatest offer; he simply delivers practical, actionable advice.
Just Do This is a condensation of years of experience and learning in the small business marketing field. Each tip is explained so clearly that you feel you can go off and “just do it”, with some being tasks of a few hours and others initiating you delving deeper into an important issue for your business.
It’s impressive how well Mike has boiled down well-tried marketing principles to single page summaries – yet still peppered with plenty of examples so the book is an interesting read.
I found “Just Do This” to be a treasury of reminders of ideas I’d learned in the past but forgot to implement, along with many new ideas that came to me fresh from its pages. Not every tip applies to every small business, but I’d say there’s enough in Just Do This to sharpen the marketing of every small business.
I’d recommend ranking each tip as you read it on how useful it will be to your business and how much effort you think it will be; and when you finish the book go back and mark all the tips you plan to execute. I didn’t do this on my first read, so am going back to do it now.
Or perhaps just read until you find a “must do” tip, then do it, that should work well for you too!
As you'll figure from the above comments, the one downside of the book is that it contains enough to keep you busy for a few years - but perhaps you have a bigger staff, or are more productive, than me!
You can probably tell I’m a Mike Capuzzi fan and, I hope, student – “Just Do This” is an excellent way to sample the type of wisdom he shares and the way he shares it.
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Treasury of marketing tips for small businesses
Avaliado nos Estados Unidos em 16 de julho de 2018Compra verificada