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Um livro muito bem escrito pelo Olsen. Completo, informativo, com bons relatos pessoais da experiência do autor e ótimo aos interessados no tema Lean Startup. Dan no entrega um bom método para criar produtos. Certamente é um livro tão bom de se ter como referência constante quanto Lean Startup do Eric Ries. Um livro onde cada capítulo entrega bons guias para os empreendedores. Dica para capitulos que falam sobre Identify Underserver Customer Needs, sobre Value Proposition, sobre MVP e sobre Métricas.
Livro muito bom para quem está deixando de lado o bom e velho UML e fichas de requisitos para começar a mergulhar no mundo start up. Livro é muito amplo: vai desde a concepção de um produto até sua "evolução" com pós produção, tudo isso com foco no cliente.
Very easy to read, sometimes a bit dry and often its covering what is now, at least, very well known approaches. However, that said it also contain some key differences to other comparable books. I *think* I understand the theory around lean, good UX approach very well but sometimes it's hard to find actual practical descriptions of doing them in different stages of your customer / product development. What I am finding is that product development techniques are very well documented but customer development is still, even now, quite hard to vaguely described to where you should start. For this alone it gets 5 stars.
I don't think anything in this book will surprise you if you are vaguely in that startup / lean world (unless you think you are but aren't ;-) but it might just give you some pointers as to your blind spots and how to actually, practically carry them out. It did for me.
The other major factor I like is that he is very honest in how he has carried out the research and it isn't overblown or unachievable for most (i.e. just re-hashing the methods that the latest unicorn did which doesn't really translate very often - Uber, which is occasionally mentioned, found a really untapped customer need with huge potential; this is quite rare as is obvious from its outstanding success). There is a lot of people out there that will tell you unless it's huge sample sizes and you are getting statistically significant evidence then it's not worth doing. This is impractical in many B2B cases where its high value but a niche product. He seems to agree and suggest a modest number of well done and structured tests can give you good (enough) insight. I liked this approach as it gets round the all or nothing and makes you apply some rigour to the middle pathway.
If there were one book I’d recommend to learn or remind yourself of the fundamentals of product management, it would be The Lean Product Playbook. It's in my top 10 list of best product management books.
The book brings together ideas from Lean Startup and Lean UX to give you an actionable model for finding product-market fit. It consists of a 6-step process that explains how to:
Determine your target customers. Identify underserved customer needs. Create a winning product strategy. Decide on your Minimum Viable Product (MVP). Design your MVP prototype. Test your MVP with customers. Iterate rapidly.
It also comes with several real-world examples that illustrate the full product development lifecycle from a product management standpoint.
Dan has produced a simple and powerful manual for understanding and establishing product market fit for your new product or service. High recommend reading for every product development and innovation team,
I liked the practical approach rather than theories. Makes you reason at each step. Book is cleanly divided so you can focus on what you want from it. In Dan's term which chapter will give you the highest ROI or improvement I'm the way you are working or what particular area you want to focus on improving. But ideally you should read it from front to end to grasp the whole gravity of Dan's teaching.
Dan Olsen takes the reader through a step by step process to address the product market fit. from determining problem and solution spaces to actually validating assumptions, the book covers a lot of ground and provides a breadth first view of the product development model. This would be a good introduction to this area.