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The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue (Business Books) eBook Kindle

5.0 de 5 estrelas 1 avaliação de cliente

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Número de páginas: 273 páginas Dicas de vocabulário: Habilitado Configuração de fonte: Habilitado
Page Flip: Habilitado Idioma: Inglês

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Descrições do Produto

Descrição do produto

The "membership" business models of Netflix, Weight Watchers, and other industry giants revealed—and how you can use them to lead your company to the top of the food chain

For decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model. But it has only been in recent years that the model has been transformed and perfected through massive changes in technology.

The Membership Economy shows how nimble companies that focus on ongoing, formal relationships over one-time transactions are thriving. By renting, lending, or offering access instead of just "ownership," organizations can leapfrog industry leaders. In terms of strategic business models, this is one that allows for breakthrough growth. With great case studies from American Express, LinkedIn, CrossFit, Salesforce.com, SurveyMonkey, and more, this book will show you how to radically rethink how your organization can build loyalty, viral growth, and recurring revenue.

Contracapa

“From Netflix to Spotify, over the past few years, subscription models have become a powerful and profitable business model in the digital economy. Robbie has written a unique, well-researched and very smart book for anyone interested in building one.”
David Kirchhoff, former CEO, Weight Watchers International and WeightWatchers.com

“At American Express, we've always been committed to putting our members at the center of everything we do. Robbie Baxter's book provides practical techniques and insightful new examples to guide organizations in building powerful, ongoing relationships with their members.”
Josh Silverman, President, Consumer Products and Services, American Express

The Membership Economy is an insightful, research based look at the strategies and tactics needed to develop, grow and maintain a membership-style program for customers. It is perhaps the best, most detailed source I’ve found on this subject to date, and it has very much changed the way I think about our own growing membership program. I can’t recommend it enough.”
Mark Kupferman, VP, Insights & Interactive Marketing, Six Flags Entertainment Corp.

“Some will read The Membership Economy as an entertaining collection of stories about some of the most innovative organizations out there, while, for others, it will serve as a practical guide. It’s a fun insider view that’s also pragmatic.”
Marc Bodnick, CEO, Quora

“In The Membership Economy, Baxter explains, illustrates, and advocates for this new way of doing business ― you won’t want to miss it.”
Bob Baxley, Head of Product Design and Research, Pinterest

“Salesforce.com has always focused on open, transparent, ongoing relationships with members of our community, from customers to vendors to partners. As a result, we've been named for four consecutive years by Forbes. Companies that don’t build this kind of community will fall behind, but Robbie’s book can help any kind of organization leverage these principles and thrive. The Membership Economy is a critical read, and one that should be added to your business bookshelf this year.”
Leyla Seka, SVP & GM Desk.com at Salesforce.com

“Having seen and experienced the challenges of building long-term sustainable relationships involving membership organizations, Robbie Kellman Baxter offers clear examples and straightforward advice how to achieve success in both the non-profit and corporate sectors.”
Howard L. Wollner, Chairman, NPR Foundation

“There's a big difference between subscribers and members. From The Times to The Sun and now at The Wall Street Journal, we are committed to building our relationship with our customers around the principles of membership. Members are more engaged, more connected and more profitable. Read The Membership Economy to learn how to take your organization from transactional to relational.”
Katie Vanneck-Smith, Chief Customer Officer and Global Managing Director, Dow Jones

“As the leader of a major alumni relations office, I understand the importance of building long term relationships with our members. Robbie Kellman Baxter's practical advice will drive immediate results. If your organization depends on having highly engaged members, you should read The Membership Economy.”
Raphe Beck, Director of Alumni Relations, Stanford Graduate School of Business

“I've run a successful membership business for a while now. So I'd like to tell you to move along and not read this book... because why is Robbie Kellman Baxter giving away all our hard-won secrets? But I won't tell you that. Because The Membership Economy is great perspective on an important topic.”
Ann Handley, Chief Content Officer of MarketingProfs, and author of the Wall Street Journal bestseller Everybody Writes

“Robbie’s book is packed with innovative ideas for pricing, acquisition, and engagement of customer. I highly recommend this book for any CEO who seeks to disrupt their industry by putting their customers at the center of everything they do.”
Heidi Roizen, Operating Partner, Draper, Fisher, Jurvetson

"Baxter has brought our attention back to the point of any business--deliberately delighting customers so that they only want to return. Wondering how to make your customers, team and investors enthralled all at once? Make irresistible offers. Read The Membership Economy!
Lisa Gansky, entrepreneur and bestselling author of The Mesh


Detalhes do produto

  • Formato: eBook Kindle
  • Tamanho do arquivo: 7258 KB
  • Número de páginas: 273 páginas
  • ISBN da fonte dos números de páginas: 0071839321
  • Editora: McGraw-Hill Education; Edição: 1 (20 de março de 2015)
  • Vendido por: Amazon Servicos de Varejo do Brasil Ltda
  • Idioma: Inglês
  • ASIN: B00TTAL78Q
  • Leitura de texto: Habilitado
  • X-Ray:
  • Dicas de vocabulário: Habilitado
  • Configuração de fonte: Habilitado
  • Avaliação média: 5.0 de 5 estrelas 1 avaliação de cliente
  • Lista de mais vendidos da Amazon: #57,945 entre os mais vendidos na Loja Kindle (Conheça os 100 mais vendidos na Loja Kindle)

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Amazon.com: 4,8 de 5 estrelas 187 avaliações
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5,0 de 5 estrelasHigh return on your reading investment in Robbie Kellman Baxter's book!
em 12 de maio de 2016 - Publicada na Amazon.com
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5,0 de 5 estrelasDon't hesitate. Buy it now.
em 18 de outubro de 2017 - Publicada na Amazon.com
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5,0 de 5 estrelasCan’t stop thinking about this book
em 18 de abril de 2015 - Publicada na Amazon.com
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5,0 de 5 estrelasThis is a well written book with a practical focus ...
em 1 de julho de 2016 - Publicada na Amazon.com
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5,0 de 5 estrelasBest Book I've Read in 2016
em 3 de setembro de 2015 - Publicada na Amazon.com
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