R$55,04
  • Preço sugerido: R$57,22
  • Você economiza: R$2,18 (4%)
Frete GRÁTIS em pedidos enviados pela Amazon a partir de R$ 99 em livros.
Em estoque.
Enviado e vendido por Amazon.com.br.
Tem para vender? Venda na Amazon
Virar para trás Virar para a frente
Ouvir Reproduzindo... Pausado   Você está ouvindo uma amostra da edição em áudio do Audible.
Saiba mais
Ver todas as 4 imagens

Nudge: Improving Decisions about Health, Wealth, and Happiness (Inglês) Capa Comum – 28 fev 2009

3.9 de 5 estrelas 12 avaliações de clientes

Ver todos os 4 formatos e edições Ocultar outros formatos e edições
Preço
Novo a partir de Usado a partir de
Kindle
Capa Comum
R$55,04
R$55,04

Leia Enquanto Enviamos
Leia Enquanto Enviamos
Compre e comece a ler a amostra digital deste livro enquanto espera ele chegar. Saiba mais aqui.
click to open popover

Frequentemente comprados juntos

  • Nudge: Improving Decisions about Health, Wealth, and Happiness
  • +
  • Misbehaving – The Making of Behavioral Economics
  • +
  • Rápido e devagar
Preço total: R$ 164,10
Compre os itens selecionados juntos

Livros em Oferta
Livros em Oferta
Todos os dias, novos livros com desconto. Confira todos aqui.

Detalhes do produto


Descrição do produto

Sobre o Autor

Richard H. Thaler was awarded the 2017 Nobel Prize in Economics. He is the Charles R. Walgreen Distinguished Service Professor of Behavioral Science and Economics at the University of Chicago’s Booth School of Business, where he is the director of the Center for Decision Research. He is also the co-director (with Robert Shiller) of the Behavioral Economics Project at the National Bureau of Economic Research and in 2015 was the president of the American Economic Association. He has been published in several prominent journals and is the author of a number of books, including Misbehaving: The Making of Behavioral Economics.
 
Cass R. Sunstein is the Robert Walmsley University Professor at Harvard Law School, where he is the founder and director of the Program on Behavioral Economics and Public Policy. He is by far the most cited law professor in the United States. From 2009 to 2012 he served in the Obama administration as Administrator of the White House Office of Information and Regulatory Affairs. He has testified before congressional committees, appeared on national television and radio shows, been involved in constitution-making and law reform activities in a number of nations, and written many articles and books, including Simpler: The Future of Government, Wiser: Getting Beyond Groupthink to Make Groups Smarter, The World According to Star Wars, and Impeachment: A Citizen's Guide. He is the recipient of the 2018 Holberg Prize, awarded annually to a scholar who has made outstanding contributions to research in the arts, humanities, the social sciences, law, or theology.

Trecho. © Reimpressão autorizada. Todos os direitos reservados

Common "Nudges"
  1. The design of menus gets you to eat (and spend) more. For example, lining up all prices on either side of the menu leads many consumers to simply pick the cheapest item. On the other hand, discretely listing prices at the end of food descriptions lets people read about the appetizing options first…; and then see prices.
  2. "Flies" in urinals improve, well, aim. When Amsterdam's Schiphol Airport was faced with the not uncommon issue of dirty urinals, they chose a unique solution: by painting "flies" in the (center of) commodes, men obligingly aimed at the insects, reducing spillage by 80 percent.
  3. Credit card minimum payments affect repayment schedules. Among those who only partially pay off credit card balances each month, the repayment level is correlated with the card's minimum payment — in other words, the lower the minimum payment, the longer it takes a consumer to pay off the card balance.
  4. Automatic savings programs increase savings rate. All over the country, companies are adopting the Save More Tomorrow program: firms offer employees who are not saving very much the option of joining a program in which their saving rates are automatically increased whenever they get a raise. This plan has more than tripled saving rates in some firms, and is now offered by thousands of employers.
  5. "Defaults" can improve rates of organ donation. In the United States, about one–third of citizens have signed organ donor cards. Compare this to Austria, where 99 percent of people are potential organ donors. One obvious difference? Americans must explicitly consent to become organ donors (by signing forms, for example) while Austrians must opt out if they do not want to be organ donors.

12 avaliações de clientes

3,9 de 5 estrelas

Avalie este produto

Compartilhe seus pensamentos com outros clientes

Mostrando 1-8 de 12 avaliações

1000 PRINCIPAIS AVALIADORES
14 de maio de 2018
Formato: Capa comumCompra verificada
7 pessoas acharam isso útil
Comentar Informar abuso
29 de dezembro de 2017
Formato: eBook KindleCompra verificada
5 pessoas acharam isso útil
Comentar Informar abuso
8 de dezembro de 2017
Formato: Capa comumCompra verificada
4 pessoas acharam isso útil
Comentar Informar abuso
22 de agosto de 2018
Formato: eBook KindleCompra verificada
30 de novembro de 2017
Formato: eBook KindleCompra verificada
3 pessoas acharam isso útil
Comentar Informar abuso
4 de março de 2019
Formato: Capa comumCompra verificada
10 de julho de 2019
Formato: Capa duraCompra verificada
22 de março de 2019
Formato: Capa comumCompra verificada