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Permission Marketing: Turning Strangers Into Friends And Friends Into Customers (English Edition) por [Godin, Seth]
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Permission Marketing: Turning Strangers Into Friends And Friends Into Customers (English Edition) 1st Edition, eBook Kindle

5.0 de 5 estrelas 2 avaliações de clientes

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Número de páginas: 256 páginas Dicas de vocabulário: Habilitado Configuração de fonte: Habilitado
Page Flip: Habilitado Idioma: Inglês

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Seth Godin, one of the world's foremost online promoters, offers his best advice for advertising in Permission Marketing. Godin argues that businesses can no longer rely solely on traditional forms of "interruption advertising" in magazines, mailings, or radio and television commercials. He writes that today consumers are bombarded by marketing messages almost everywhere they go. If you want to grab someone's attention, you first need to get his or her permission with some kind of bait--a free sample, a big discount, a contest, an 800 number, or even just an opinion survey. Once a customer volunteers his or her time, you're on your way to establishing a long-term relationship and making a sale. "By talking only to volunteers, Permission Marketing guarantees that consumers pay more attention to the marketing message," he writes. "It serves both customers and marketers in a symbiotic exchange."

Godin knows his stuff. He created Internet marketer Yoyodyne and sold it in 1998 to Yahoo!, where he is a vice president. Godin delves into the strategies of several companies that successfully practice permission marketing, including Amazon.com, American Airlines, Bell Atlantic, and American Express. Permission marketing works best on the Internet, he writes, because the medium eliminates costs such as envelopes, printing, and stamps. Instead of advertising with a plain banner ad on the Internet, you should focus on discovering the customer's problem and getting permission to follow up with e-mail, he writes. Permission Marketing is an important and valuable book for businesses seeking better results from their advertising. --Dan Ring

Descrição do produto

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.
Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.
Instead of annoying potential customers by interrupting their most coveted commodity -- time -- Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness -- and greatly improve the chances of making a sale.
In his groundbreaking book, Godin describes the four tests of Permission Marketing:
1. Does every single marketing effort you create encourage a learning relationship with your customers? Does it invite customers to "raise their hands" and start communicating?
2. Do you have a permission database? Do you track the number of people who have given you permission to communicate with them?
3. If consumers gave you permission to talk to them, would you have anything to say? Have you developed a marketing curriculum to teach people about your products?
4. Once people become customers, do you work to deepen your permission to communicate with those people?
And in numerous informative case studies, including American Airlines' frequent-flier program, Amazon.com, and Yahoo!, Godin demonstrates how marketers are already profiting from this key new approach in all forms of media.

Detalhes do produto

  • Formato: eBook Kindle
  • Tamanho do arquivo: 318 KB
  • Número de páginas: 256 páginas
  • Editora: Simon & Schuster; Edição: 1 (14 de julho de 1999)
  • Vendido por: Amazon Servicos de Varejo do Brasil Ltda
  • Idioma: Inglês
  • ASIN: B000FC0SSC
  • Leitura de texto: Habilitado
  • X-Ray:
  • Dicas de vocabulário: Habilitado
  • Leitor de tela: Compatível
  • Configuração de fonte: Habilitado
  • Avaliação média: 5.0 de 5 estrelas 2 avaliações de clientes
  • Lista de mais vendidos da Amazon: #60,617 entre os mais vendidos na Loja Kindle (Conheça os 100 mais vendidos na Loja Kindle)

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Mostrando 1-2 de 2 avaliações

13 de agosto de 2018
Formato: eBook KindleCompra verificada
4 de setembro de 2013
Formato: eBook Kindle
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Amazon.com: 4,3 de 5 estrelas 227 avaliações
@insurancebillvj
4,0 de 5 estrelasAnother piece of gold from " the past" with more knowledge than 10+ current "marketing books
24 de maio de 2016 - Publicada na Amazon.com
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8 pessoas acharam isso útil.
Ryan Donovan
5,0 de 5 estrelasI loved this book
29 de setembro de 2016 - Publicada na Amazon.com
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3 pessoas acharam isso útil.
O. Halabieh
4,0 de 5 estrelasAnticipated, Personal and Relevant!
23 de novembro de 2013 - Publicada na Amazon.com
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3 pessoas acharam isso útil.
Iman Maghroori
4,0 de 5 estrelasGood concepts. A bit dated now
11 de dezembro de 2016 - Publicada na Amazon.com
Formato: eBook KindleCompra verificada
1 pessoa achou isso útil.
Andrew Smith
5,0 de 5 estrelasDifferent Levels of Permission -- I never thought about
18 de julho de 2017 - Publicada na Amazon.com
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