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Platform Revolution – How Networked Markets Are Transforming the Economy––and How to Make Them Work for You (Inglês) Capa dura – 27 mar 2016

5.0 de 5 estrelas 1 avaliação de cliente

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Detalhes do produto

  • Capa dura: 352 páginas
  • Editora: W. W. Norton & Company; Edição: 1 (1 de abril de 2016)
  • Idioma: Inglês
  • ISBN-10: 0393249131
  • ISBN-13: 978-0393249132
  • Dimensões do produto: 16,5 x 3 x 24,4 cm
  • Peso do produto: 640 g
  • Avaliação média: 5.0 de 5 estrelas  Ver todas as análises (1 avaliação de cliente)
  • Lista de mais vendidos da Amazon: no. 37,428 em Livros (Conheça o Top 100 na categoria Livros)

Descrições do Produto

Sobre o Autor

Geoffrey Parker is a professor of engineering at Dartmouth College and a visiting scholar and research fellow at the MIT Initiative for the Digital Economy. Before joining academia, he held positions in engineering and finance at General Electric. He has made significant contributions to the economics of network effects as co-developer of the theory of two-sided networks. Parker's work has been supported by the Department of Energy, the National Science Foundation, and numerous corporations. Parker advises senior leaders in government and business and is a frequent speaker at conferences and industry events. He received his BS from Princeton and his MS and PhD from MIT.

Marshall W. Van Alstyne is a professor at Boston University and a visiting scholar and research fellow at the MIT Initiative on the Digital Economy. Van Alstyne is a world expert on information economics and has made fundamental contributions to IT productivity and to theories of network effects. His coauthored work on two-sided networks is taught in business schools worldwide. In addition, he holds patents in information privacy protection and on spam prevention methods. Van Alstyne has been honored with six best paper awards and National Science Foundation IOC, SGER, iCORPS, SBIR and Career Awards. He is an adviser to leading executives, a frequent keynote speaker, a former entrepreneur, and a consultant to startups and to Global 100 companies. He received his BA from Yale and his MS and PhD from MIT.

Sangeet Paul Choudary is a C-level advisor to executives globally on platform business models. He is an Entrepeneur-in-Residence at the INSEAD Business School and a Fellow at the Centre for Global Enterprise. He has been ranked among the top 30 emerging business thinkers globally by Thinkers 50. Sangeet writes the popular blog Platformed (platformed.info), and his work has been featured on leading journals and media, including the Harvard Business Review, MIT Technology Review, Sloan Management Review, the Wall Street Journal and The Economist. He is a frequent keynote speaker at leading conferences, including the G20 World Summit 2014 and the World Economic Forum events.

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Formato: Capa dura Compra verificada
Excepcional publicação sobre business transformation. Mandatório conhecer nos dias de alta disrupção e aceleração digital.
Recomendadíssimo a todos que trabalham nesta fronteira.
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Avaliações mais úteis de consumidores na Amazon.com (beta)

Amazon.com: 4.7 de 5 estrelas 133 avaliações
Esta avaliação foi considerada útil por 39 de 41 pessoa(s):
5.0 de 5 estrelas ' This book is the single best introduction I have read to Platform Businesses 3 de julho de 2016
Por Steven Forth - Publicada na Amazon.com
Formato: Capa dura Compra verificada
Every so often I lead workshops on pricing strategy. For the past several years I have been telling people that if you are in a conventional business (what Parker, Van Alstyne and Choudary call a 'pipeline business') and you are competing against a platform business you have already lost. Pipeline businesses do not have winning strategies against multisided markets, or as this book calls them 'platform businesses.' This book is the single best introduction I have read to Platform Businesses. If you use (and if you are reading this you do use a Platform Business, Amazon), are working on or may compete against a Platform Business you need to read this book. I have been recommending it to my own team at TeamFit.co to my investees and to companies that come to me for pricing advice.

Platform Revolution has many strong points.It explains the feedback loops and network effects (positive and negative) that drive platform business dynamics, the chapter on monetization is excellent and the chapter on governance is a must read (I think I will send a copy to Vancouver's mayor). The book even has a short section on data ownership, which is likely to emerge as a major social issue over the next decade (ask yourself, why does the company I work for own my employee records, why don't I own them too!).

Platform Revolution is not perfect of course. My main complaint is the lack of useful diagrams. The book is sketch poor and I found that I had to keep a notebook and pencil beside me as I read to make sure I was following all of the interactions of forces and to give me some mnemonics to remember what I was reading. This is good in that it helped me to build up my own mental models, but I would prefer to have shared sketches that I could use in business planning with other people. I also found the characterization of the two sides of a market as 'producers' and 'consumers' limiting. This is not a useful model to describe many two-sided market interactions, as the authors themselves noticed when they talked about dating sites (dating sites are a good thing to study to learn a lot about very dynamic two-sided markets). I also found the discussion of Porter's Five Forces to be simplistic and dismissive. This seems to be an MIT thing as other people associated with MIT have the same blinkers. A more useful approach would be to look at how each aspect of the five forces gets drawn into platform markets.

There are some other good books to read on this theme. I would also recommend Platform Ecosystems by Amrit Tiwana, Matchmakers by David Evans and Modern Monopolies by Moazed and Johnson. But Platform Revolution is an excellent place to start.
Esta avaliação foi considerada útil por 15 de 16 pessoa(s):
4.0 de 5 estrelas Read this book to keep up 28 de julho de 2016
Por F. Scholl - Publicada na Amazon.com
Formato: Capa dura Compra verificada
Disclaimers: I do not know the authors; I did buy the book from Amazon; I have no financial stake in the book; I am not a robot reviewer. My summary is that this book is essential reading for anyone who is part of any of the digital revolutions going on today. This includes those in business and those in information technology. You need to include the "platform mentality" in your business planning. I didn't give the book five stars for three reasons. One, a few references in the text seemed really out of date. Apparently no one caught those in the editing process. Second, in truth, the platform revolution started quite a while ago. Companies like CH Robinson have been successfully using it in the logistics business years before Facebook. Finally, all is not roses in platforms. Who is going to guarantee the quality of Uber cars and drivers, for example? Online reviews (like this one) are not 100% reliable and only a few bad apples can ruin the barrel. But it is an exciting time and an exciting book.
Esta avaliação foi considerada útil por 4 de 4 pessoa(s):
5.0 de 5 estrelas Timely broad survey of platforms, mechanisms, and issues 29 de setembro de 2016
Por F. Roth - Publicada na Amazon.com
Formato: eBook Kindle Compra verificada
This a scholarly but very readable survey of platforms and their foundations, with broad scope and modest depth. As a technologist and entrepreneur I found this a very good way to quickly grasp the breadth of platforms and the transformations they cause. If you want a good Platforms 101, you won't be disappointed. This book orients you. If you want implementation details, you'll need to look elsewhere. There are many platform foundations to choose from.
Esta avaliação foi considerada útil por 1 de 1 pessoa(s):
5.0 de 5 estrelas One of the best books on Platform Economics ! 27 de agosto de 2016
Por Jerry floros - Publicada na Amazon.com
Formato: eBook Kindle Compra verificada
In the Information Age, data is key to every aspect of business interaction. Connecting platform users and faciltitating match-making between producers and consumers will revolutionize the global economy as we know it and this book details how it all is happening right now with more to come in the future.
5.0 de 5 estrelas A Must Read ... for those interested in staying relevant in the 21st century! 9 de abril de 2017
Por Miguel - Publicada na Amazon.com
Formato: eBook Kindle Compra verificada
Disruptive technologies and Innovation will continue to affect our thinking and discoveries going forward in the 21st Century.The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. Peter Drucker. Mr Drucker said it well and Sangeet Choudary, Geoffrey Parker, and marshall Van Alstyne have provided us with a great roadmap and historical context to learn the lessons that will serve us well into the balance of the 21st Century.

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