- Capa dura: 352 páginas
- Editora: W. W. Norton & Company; Edição: 1 (1 de abril de 2016)
- Idioma: Inglês
- ISBN-10: 0393249131
- ISBN-13: 978-0393249132
- Dimensões do produto: 16,5 x 3,3 x 24,4 cm
- Peso de envio: 640 g
- Avaliação média: 2 avaliações de clientes
- Lista de mais vendidos da Amazon: no. 62,867 em Livros (Conheça o Top 100 na categoria Livros)
Platform Revolution – How Networked Markets Are Transforming the Economy–and How to Make Them Work for You (Inglês) Capa dura – 27 mar 2016
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The book brings science to a phenomenon that is emerging in the economy: the platform business model. The authors guide the readers through all the topics necessary for the understanding of the platforms, for example, the concept of platforms, network effect, sources of competitive advantages, regulation, etc.
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Platform Revolution has many strong points.It explains the feedback loops and network effects (positive and negative) that drive platform business dynamics, the chapter on monetization is excellent and the chapter on governance is a must read (I think I will send a copy to Vancouver's mayor). The book even has a short section on data ownership, which is likely to emerge as a major social issue over the next decade (ask yourself, why does the company I work for own my employee records, why don't I own them too!).
Platform Revolution is not perfect of course. My main complaint is the lack of useful diagrams. The book is sketch poor and I found that I had to keep a notebook and pencil beside me as I read to make sure I was following all of the interactions of forces and to give me some mnemonics to remember what I was reading. This is good in that it helped me to build up my own mental models, but I would prefer to have shared sketches that I could use in business planning with other people. I also found the characterization of the two sides of a market as 'producers' and 'consumers' limiting. This is not a useful model to describe many two-sided market interactions, as the authors themselves noticed when they talked about dating sites (dating sites are a good thing to study to learn a lot about very dynamic two-sided markets). I also found the discussion of Porter's Five Forces to be simplistic and dismissive. This seems to be an MIT thing as other people associated with MIT have the same blinkers. A more useful approach would be to look at how each aspect of the five forces gets drawn into platform markets.
There are some other good books to read on this theme. I would also recommend Platform Ecosystems by Amrit Tiwana, Matchmakers by David Evans and Modern Monopolies by Moazed and Johnson. But Platform Revolution is an excellent place to start.
The pros are that the book is well organized, well written, and the authors have given clear definitions and names to various elements of platform businesses. I was on the edge between giving it 3 stars or 2. Amazon's description of 2 stars is "I don't like it", which sums up my opinion.