Descrição do produto
How people perceive you at work has always been vital to a successful career. Now with the internet, social media, and the unrelenting hum of 24/7 business, the ability to brand and promote yourself is more crucial than ever.
Schawbel shows readers how to navigate this new environment as an employee and lays out what managers are really looking for. Unveiling exclusive new research on the modern workplace, Schawbel breaks down the outdated mores of getting ahead and lays out a practical guide for building an outstanding career in an age of personal marketing, economic uncertainty and constant adaptation to new technologies.
Shedding light on the disconnect between Gen Y and their managers, and revealing new findings on the most important skills required for management roles, professional development at work, networking, self-promotion, and social media's role in the workplace, Promote Yourself also gives readers the most critical skill necessary today: an awareness of their unique strengths and how to differentiate themselves.
How people perceive you at work has always been vital to a successful career. Now with the Internet, social media and the unrelenting hum of 24/7 business, the ability to brand and promote yourself effectively has become the razor thin difference between success and failure.
No matter how talented you are, it doesn't matter unless managers recognise those talents and think of you as an invaluable employee, a game-changing manager or the person whose name is synonymous with success.
So, how do you stand out and get ahead?
In Promote Yourself, career guru and founder of Millennial Branding Dan Schawbel lays out a step-by-step process for building a successful career through the subtle and amazingly effective art of self-promotion. By showing you how to build a rock-solid foundation of skills that are essential to getting the job done right and identifying exactly when managers value, Promote Yourself will provide you with the unique tools that you'll need today and for the rest of your career.
'All the resources, advice and inspiration you need to take change of your own career and get ahead at work' Jack Canfield, author of The Success Principles and co-creator of the New York Times bestselling Chicken Soup for the SoulT series