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Promote Yourself: The New Rules for Career Success eBook Kindle

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eBook Kindle, 3 set 2013
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Número de páginas: 272 páginas Dicas de vocabulário: Habilitado Configuração de fonte: Habilitado
Page Flip: Habilitado Idioma: Inglês

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Descrições do Produto

Descrição do produto

How people perceive you at work has always been vital to a successful career. Now with the internet, social media, and the unrelenting hum of 24/7 business, the ability to brand and promote yourself is more crucial than ever.

Schawbel shows readers how to navigate this new environment as an employee and lays out what managers are really looking for. Unveiling exclusive new research on the modern workplace, Schawbel breaks down the outdated mores of getting ahead and lays out a practical guide for building an outstanding career in an age of personal marketing, economic uncertainty and constant adaptation to new technologies.

Shedding light on the disconnect between Gen Y and their managers, and revealing new findings on the most important skills required for management roles, professional development at work, networking, self-promotion, and social media's role in the workplace, Promote Yourself also gives readers the most critical skill necessary today: an awareness of their unique strengths and how to differentiate themselves.


How people perceive you at work has always been vital to a successful career. Now with the Internet, social media and the unrelenting hum of 24/7 business, the ability to brand and promote yourself effectively has become the razor thin difference between success and failure.
No matter how talented you are, it doesn't matter unless managers recognise those talents and think of you as an invaluable employee, a game-changing manager or the person whose name is synonymous with success.

So, how do you stand out and get ahead?

In Promote Yourself, career guru and founder of Millennial Branding Dan Schawbel lays out a step-by-step process for building a successful career through the subtle and amazingly effective art of self-promotion. By showing you how to build a rock-solid foundation of skills that are essential to getting the job done right and identifying exactly when managers value, Promote Yourself will provide you with the unique tools that you'll need today and for the rest of your career.

'All the resources, advice and inspiration you need to take change of your own career and get ahead at work' Jack Canfield, author of The Success Principles and co-creator of the New York Times bestselling Chicken Soup for the SoulT series

Detalhes do produto

  • Formato: eBook Kindle
  • Tamanho do arquivo: 1312 KB
  • Número de páginas: 272 páginas
  • Editora: St. Martin's Press (3 de setembro de 2013)
  • Vendido por: Amazon Servicos de Varejo do Brasil Ltda
  • Idioma: Inglês
  • Leitura de texto: Habilitado
  • X-Ray:
  • Dicas de vocabulário: Habilitado
  • Leitor de tela: Compatível
  • Configuração de fonte: Habilitado
  • Avaliação média: Seja o primeiro a avaliar este item
  • Lista de mais vendidos da Amazon: #367,178 entre os mais vendidos na Loja Kindle (Conheça os 100 mais vendidos na Loja Kindle)

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Avaliações mais úteis de consumidores na Amazon.com (beta) (Pode incluir avaliações do Programa de Recompensas para Primeiros Avaliadores)

Amazon.com: 4.2 de 5 estrelas 38 avaliações
Esta avaliação foi considerada útil por 32 de 34 pessoa(s):
2.0 de 5 estrelas I'm really not sure who this book is for 2 de novembro de 2013
Por Bianca J. Smith - Publicada na Amazon.com
Formato: Capa dura Compra verificada
It’s hard to work out exactly why I don’t like Promote Yourself by Dan Schawbel. I’ve written many introductions and deleted them, all trying to find an objective reason.

I think it’s because there’s no clear audience identified.

There are many other reasons too, but they’re all subjective. The focus on millennials, the “it’s all about me” attitude, the instructions to do A and B to receive C. But these are disagreements, not reasons for it to be a bad book.

I know Dan Schawbel intends this book to be a career guide for millennials. I’m not convinced that’s who’ll get the most out of it.

I see the primary audience as early gen X and baby boomers who are struggling to relate to the younger members of their teams. The secondary is audience is millennials, but those who do well on tests, but struggle to make friends. The ones who want to be rich, famous and have an MBA, but lack an understanding of creativity or how.

Let me explain.

The first half of the book focuses on building your personal brand at work with the aim of getting promoted. Dan explains the need to network with the right people. He also explains how being a social media guru will make you indispensable, because no one older than “you” understands or can use the internet and computers. You can help them learn. But he also feels the need to explain what Twitter and Facebook are. By his reckoning, shouldn’t millennials already know that?

All through the book are to-do items. Take on an extra project, promote your wins, set up a personal website and you’ll be promoted. Sure there are caveats about over doing it and looking like a jerk, but I think the book (and its readers) would benefit from being told how and why. It’s there on a surface level, but reading this brought back memories of some jerks I’ve worked with. They knew how to tick boxes, but lacked the understanding to know which boxes should be ticked. One thing these jerks had in common was an MBA, giving them a great theoretical knowledge, but not the wisdom to apply it.

Which made me laugh at page 229: Should I Get an MBA? It’s probably the page I agreed with the most. No, an MBA isn’t mandatory, and is more useful in some companies than others. However, I’m not sure the entrepreneurs Dan used as examples of successful people without MBAs were the best to use. They each built their fortunes by making ideas happen, not by playing the game for a promotion large companies.

Promote Yourself isn’t all bad. Pointing out need to excel in your current job first is essential advice, dealing with job hopping and self-directed learning were other gems.

I’d love to give recommendations of alternative career books to read instead of this one, but it’s a sub-genre I tend not to read, so cannot. If anyone can, please add it to the comments. In the mean time, I’m sending this book to a millennial for his perspective.

Review originally published at Tap Dancing Spiders.
Esta avaliação foi considerada útil por 3 de 4 pessoa(s):
5.0 de 5 estrelas Must Read If You Work With College Students or Young People 30 de setembro de 2013
Por cksyme - Publicada na Amazon.com
Formato: eBook Kindle Compra verificada
Dan Schawbel has made a name for himself as the go-to guy when it comes to helping young people find career success. Although the principles in Promote Yourself are applicable to anyone of any age looking to build a successful career, this book will be important to anyone who works with college students or young people looking to achieve career success in today's competitive job market.

Numbers never lie and Schawbel did a great job of collecting data to make his case: in these economic times job seekers need some differentiators. It isn't just about having the hard skills anymore or the best resumé. It's about promoting yourself strategically, and not in a horn-tooting fashion.

The bottom line is that many college graduates today are not qualified for the jobs they are seeking. Just an example from the book: Intel, which has a tuition reimbursement program, recently cut 100 colleges from their list of schools because their audits showed that graduates of those programs didn't perform at the level expected from their degrees. Employers are getting picky. And many colleges are dropping the ball.

In the introduction of the book, Schawbel introduces the philosophy of "thinking inside the box," which shows young wannabes how to build their potential in their present positions rather than always looking to go elsewhere to be promoted.

The book addresses the hard skills that are really important for job success and suggests that young people take a hard look at their college preparation. He encourages readers to "make yourself indispensable" by finding out what managers really want and continually working to get better at those skills.

The area that is the most impacting, I believe, is the chapter on soft skills--something few colleges even pay vague attention to. But 71 percent of employers say they value emotional intelligence over IQ. The top traits companies are looking for today are in the soft skill area: ability to be a team player, strong work ethic, positive attitude, good conversation skills, time management abilities, the ability to listen well, and more.

Schawbel encourages readers to use social media to their advantage, something I stress in Practice Safe Social(tm) workshops. He talks about social media profiles as assets. "Employers see your online reputation as a direct reflection on their brand," the author writes. A well-built personal brand increases your value to the company. The chapter on social media includes detailed instructions on how to build that strong personal brand on social channels.

He also gives sage advice on how to balance self-promotion without coming across as a jerk. The Six Rules of Self-Promotion will help readers find that balance. There is also a helpful chapter on what managers look for when they are looking to promote employees.

Anyone who works with or mentors young people should pick up a copy of this book. It's not just for young people looking to build a career. I especially recommend it for teachers, professors, admissions counselors, career and alumni offices, coaches, and athletic department staff.
Esta avaliação foi considerada útil por 3 de 4 pessoa(s):
3.0 de 5 estrelas Good for younger workers. 17 de janeiro de 2014
Por David J. Serra - Publicada na Amazon.com
Formato: eBook Kindle Compra verificada
This is a very good read for its target audience which is generation Y in the workforce. Many of Dan's insights are spot on. The big one is to learn, learn and learn some more, especially when the work day is over! He shows that it is the combination of hard skills and soft skills (people skills) that put you in a good light for promotion.

Unfortunately Dan misses the point with other generations such as generation X (my self). He attributes generation Y as being more idealistic in that they will work for a cool or more socially aware company rather then one that pays well. This is not the entire truth here because these are traits more so of simply being young then of a particular generation. When generation X was young many of us were interested in working for "cool" companies and banks were boring. But then a lot of us got married, had kids, and a house. Once we started seeing how much things cost many of us opted for the higher paying job at a not so cool company.

He also describes them as being more rebellious yet lets not forget that the baby boomers were the anti establishment 60s generation. Peace, Love and Rock'n'Roll. Being young we are all more rebellious and as time goes on, that changes.

So I give Dan only 3 stars because he should have put on the cover somewhere this is a Gen Y targeted book.
5.0 de 5 estrelas Promote Yourself 24 de maio de 2017
Por Amazon Customer - Publicada na Amazon.com
Formato: Capa comum Compra verificada
Anyone that has a desire for growth and success in life will love this book. So much great information to help you on your career path. It is an important must have for your library.
4.0 de 5 estrelas Four Stars 21 de maio de 2017
Por Amazon Customer - Publicada na Amazon.com
Formato: Capa comum Compra verificada
Extent book for young professionals just starting out in there career
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