- Capa comum: 248 páginas
- Editora: John Wiley & Sons; Edição: 1 (28 de setembro de 2010)
- Idioma: Inglês
- ISBN-10: 0470632011
- ISBN-13: 978-0470632017
- Dimensões do produto: 22,6 x 2 x 22,6 cm
- Peso de envio: 544 g
- Avaliação média: 1 avaliação de cliente
- Lista de mais vendidos da Amazon: no. 69,139 em Livros (Conheça o Top 100 na categoria Livros)
Resonate: Present Visual Stories That Transform Audiences (Inglês) Capa Comum – 27 set 2010
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Descrição do produto
By leveraging techniques normally reserved for cinema andliterature, Resonate reveals how to transform anypresentation into an engaging journey. You will discover how tounderstand your audience, create persuasive content, and elicit agroundswell response.
With Resonate, you'll be able to:
- Leverage the hidden story structures inherent in greatcommunication
- Connect with your audience empathetically
- Create captivating content
- Craft ideas that get repeated
- Inspire enthusiasm and support for your vision
"Finally! Someone has incorporated the power of story intopresentations!"
—Damon Lindelof, Co-creator of LOST
"To write a book about effective and inspiring communication isa challenge because it has to demonstrate what it advocates. NancyDuarte has certainly done that. Compelling. Convincing. Utterlypractical. This is a gem!"
—Patrick Lencioni, President, The Table Group Author,The Five Dysfunctions of a Team
"Few things excite me more than a greatcommunicator—something I've wanted to be ever since I ran forpresident of the seventh grade. While I think I've come a long wayon that journey, I never fully understood what it takes to be aworld-class communicator until I read Nancy Duarte'sResonate. Read this book, absorb this book, practice what itpreaches, and you'll be on your way to being a great communicator.Thanks, Nancy."
—Ken Blanchard, Co-author of The One MinuteManager, Recipient of Golden Gavel Award
Sobre o Autor
Since 1988, Nancy Duarte's award-winning firm has createdover a quarter of a million presentations that have shaped theperception of the world's leading brands and thought leaders.Duarte Design is one of the largest design firms and woman-ownedbusinesses in Silicon Valley, and its clients include: Adobe,Cisco, Citrix, Food Network, Facebook, GE, Google, Al Gore, HP,Kaiser Permanente, McAfee, Microsoft, Nokia, Qualcomm, TED, andTwitter.
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It's not just another business book. It runs deep and helps with a thought process. It brilliantly and visually presents concepts. I'm struggling for words because, oddly, I don't want to give away any of it! Can you give away the plot of a 'business' book? Well, if the book tells a story you could. So I won't.
I want to say this too. I read a lot of business related books and lately have been just burned out by all the shallow stuff and rehashes of old ideas. I mean really burned out from hearing the same old stuff. That said, I was thrilled from the first page of this book to find good, solid thinking presented in a fresh and exciting way. Also, my biggest fault with business type books is that they are long on what we should not do, short on what to do and completely lacking on HOW TO. Not this book. You get plenty of "how to."
My best clients will get this book as gift.
What it takes: probably a lot more than what you can expect to realistically get from a book.
That said, I think this book does a great job of trying to get you to think about presentation from different angles and for different audiences. The graphical depiction of the "flow" of a presentation may "resonate" with a more analytical reader while the emotional appeal of story-telling (and examples therein) may help others make more sense of the information. Overall, I think this is a tough book to write because a great deal of unique, hook-driven presentation is practice, creativity, and instinct, but Duarte gives a lot of really good examples to research further and examine critically. In addition, the book is well designed and contains several points of entry into the meat of the text (such as info-graphics, pull quotes, photos, etc.) that break up pages into manageable chunks. Text-wise, it is easy to digest without feeling like you've lost any important information to decoration.
Overall, I think this is a really great way to look at presentations (and no, it doesn't tell you not to use facts and to only use emotion only, as a negative review prior to mine stated. That's just silly.)
I don't think you're going to read the book and suddenly make killer presentations that cause people to leap to their feet and give you a standing ovation, but I would say that about any book. It simply offers new ways to look at information and to re-imagine it in a way that will hold the interest of the audience better than what you've been doing over and over again already.
The woman has the determination of a fighter, the presentation of an artist and the creativity of an inventor. Anyone who will stand in front of any audience to preach an idea of any proportion should read this book.
The story telling is usually a gift; you either have it or you don't. Nancy teaches us how to develop the ability to become better presenter and use story telling technique that she developed.
If you will present to your customers' management, your CEO, or even to TED crowd .. then please do yourself a favor and buy this book.