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Resonate: Present Visual Stories That Transform Audiences (Inglês) Capa comum – 28 setembro 2010
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By leveraging techniques normally reserved for cinema and literature, Resonate reveals how to transform any presentation into an engaging journey. You will discover how to understand your audience, create persuasive content, and elicit a groundswell response.
With Resonate, you'll be able to:
- Leverage the hidden story structures inherent in great communication
- Connect with your audience empathetically
- Create captivating content
- Craft ideas that get repeated
- Inspire enthusiasm and support for your vision
"Finally! Someone has incorporated the power of story into presentations!"
―Damon Lindelof, Co-creator of LOST
"To write a book about effective and inspiring communication is a challenge because it has to demonstrate what it advocates. Nancy Duarte has certainly done that. Compelling. Convincing. Utterly practical. This is a gem!"
―Patrick Lencioni, President, The Table Group Author, The Five Dysfunctions of a Team
"Few things excite me more than a great communicator―something I've wanted to be ever since I ran for president of the seventh grade. While I think I've come a long way on that journey, I never fully understood what it takes to be a world-class communicator until I read Nancy Duarte's Resonate. Read this book, absorb this book, practice what it preaches, and you'll be on your way to being a great communicator. Thanks, Nancy."
―Ken Blanchard, Co-author of The One Minute Manager, Recipient of Golden Gavel Award
Sobre o Autor
Since 1988, Nancy Duarte's award-winning firm has created over a quarter of a million presentations that have shaped the perception of the world's leading brands and thought leaders. Duarte Design is one of the largest design firms and woman-owned businesses in Silicon Valley, and its clients include: Adobe, Cisco, Citrix, Food Network, Facebook, GE, Google, Al Gore, HP, Kaiser Permanente, McAfee, Microsoft, Nokia, Qualcomm, TED, and Twitter.
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The author has been done a masterpiece on this issue.
Besides, all references are linked, which helps the reader to seek the sources.
Very nice job!
Principais avaliações internacionais
No easy fix is promised: throughout the book, Nancy Duarte repeats the message that it takes time and planning to create and deliver a high-quality presentation. Early on, she cites a survey suggesting that as many as 86% of executives say that communication clearly impacts their careers; yet only a quarter of them put more than 2 hours into preparing for high-stakes presentations. Which may go some way to explaining why so many presentations are rubbish.
Facts aren’t enough on their own: we need to appeal to hearts as well as minds, emotions as well as reason. To do this we need to weave compelling stories through our presentation. When was the last time you visualised a set of numbers showed on a slide? Now when was the last time you visualised what was going on in a story a presenter told? And which stayed in the memory – the number or the story? If you were lucky the number and story were in the same presentation, and you most likely remembered them both.
Duarte walks her talk, as Resonate takes presenters through the journey of creating a compelling presentation. She provides memorable stories from her own experience and more than a dozen different high-profile case studies, some of whose presentations are analysed in great detail to see just how people from Abraham Lincoln to Steve Jobs, companies such as General Electric and Cisco Systems, deliver presentations that move people to act.
There are heaps of practical tips and wise words – I particularly like Duarte’s advice for presenters to take the role of ‘mentor’ not ‘hero’ to the audience, as it “will clothe you in humility”. Guide, give advice and words of wisdom, lessons learned – and help the audience join you on a journey. Duarte’s tips to getting to know your audience are illustrated with her own rigorous research and preparation for a client, showing just how much work is needed here. This rigour is followed by ruthlessness at the editing stage when we’re told to “edit on behalf of your audience”, and when creating the presentation to “wean yourself from the slides”.
Even experienced presenters will discover new tools. I liked the ‘sparkline’, which visualises the narrative ebb and flow (wonderfully illustrated by Benjamin Zander). There are story templates, tools for analysing the audience and then mapping their (not your) journey from where there are now to where they can be, frameworks for presentation structure, and another favourite of mine, the S.T.A.R. Moment (‘Something They’ll Always Remember’).
This is a hefty work, yet all wonderfully brought to life with metaphor, visuals, stories, and characters from history, art, TV and movies. We get Yoda and Luke Skywalker and even the Karate Kid, along with Martin Luther King, Hitchcock, Mozart and many more.
I was particularly pleased with my Kindle for iPad app edition with live links to resources and tools. It looked superb and worked beautifully – like a great presentation.
You can find Resonate here on Amazon [http://www.amazon.co.uk/Resonate-Present-Stories-Transform-Audiences/dp/B00C6PO61Q/ref=sr_1_2?ie=UTF8&qid=1396924929&sr=8-2&keywords=resonate+present+visual+stories+that+transform+audiences]
Nancy has also written ‘Slide:ology’ which is now on my wish-list
The answer lies in getting to the fundamentals and having good understanding of the thinking and pursuing processes. Once the reader understands these processes, he can implement them in his presentation. The book does it very well, step by step and with case studies.
The book is highly recommended for people who are not afraid to learn and practice.
I really like the design of this book which makes it a pleasure to read. Nice shape. Nice pictures.
Inspiring examples include Benjamin Zander, Steve Jobs, Ronald Reagan, Markus Covert, Leonard Bernstein, Alfred Hitchcock, Martin Luther King etc.
A collection of thoughts packed with useful insights, tips and visuals. It enhances awareness rather than improves skils. For that Duarte should have created an integrated approach such as Barbara Minto's Pyramid Principle. A good book but not an essential guide on presentations. 7 out of 10 for me.
Without a doubt, this is one of the best books I have read on the subject.