- Capa comum: 248 páginas
- Editora: John Wiley & Sons; Edição: 1 (28 de setembro de 2010)
- Idioma: Inglês
- ISBN-10: 0470632011
- ISBN-13: 978-0470632017
- Dimensões do produto: 22,9 x 1,5 x 22,6 cm
- Peso de envio: 544 g
- Avaliação média: 1 avaliação de cliente
- Lista de mais vendidos da Amazon: no. 51,155 em Livros (Conheça o Top 100 na categoria Livros)
Resonate: Present Visual Stories That Transform Audiences (Inglês) Capa Comum – 27 set 2010
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Detalhes do produto
Descrição do Produto
By leveraging techniques normally reserved for cinema and literature, Resonate reveals how to transform any presentation into an engaging journey. You will discover how to understand your audience, create persuasive content, and elicit a groundswell response.
With Resonate, you′ll be able to:
- Leverage the hidden story structures inherent in great communication
- Connect with your audience empathetically
- Create captivating content
- Craft ideas that get repeated
- Inspire enthusiasm and support for your vision
"Finally! Someone has incorporated the power of story into presentations!"
Damon Lindelof, Co–creator of LOST
"To write a book about effective and inspiring communication is a challenge because it has to demonstrate what it advocates. Nancy Duarte has certainly done that. Compelling. Convincing. Utterly practical. This is a gem!"
Patrick Lencioni, President, The Table Group Author, The Five Dysfunctions of a Team
"Few things excite me more than a great communicator something I′ve wanted to be ever since I ran for president of the seventh grade. While I think I′ve come a long way on that journey, I never fully understood what it takes to be a world–class communicator until I read Nancy Duarte′s Resonate. Read this book, absorb this book, practice what it preaches, and you′ll be on your way to being a great communicator. Thanks, Nancy."
Ken Blanchard, Co–author of The One Minute Manager, Recipient of Golden Gavel Award
Sobre o Autor
Since 1988, Nancy Duarte′s award–winning firm has created over a quarter of a million presentations that have shaped the perception of the world′s leading brands and thought leaders. Duarte Design is one of the largest design firms and woman–owned businesses in Silicon Valley, and its clients include: Adobe, Cisco, Citrix, Food Network, Facebook, GE, Google, Al Gore, HP, Kaiser Permanente, McAfee, Microsoft, Nokia, Qualcomm, TED, and Twitter.
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It's not just another business book. It runs deep and helps with a thought process. It brilliantly and visually presents concepts. I'm struggling for words because, oddly, I don't want to give away any of it! Can you give away the plot of a 'business' book? Well, if the book tells a story you could. So I won't.
I want to say this too. I read a lot of business related books and lately have been just burned out by all the shallow stuff and rehashes of old ideas. I mean really burned out from hearing the same old stuff. That said, I was thrilled from the first page of this book to find good, solid thinking presented in a fresh and exciting way. Also, my biggest fault with business type books is that they are long on what we should not do, short on what to do and completely lacking on HOW TO. Not this book. You get plenty of "how to."
My best clients will get this book as gift.
What it takes: probably a lot more than what you can expect to realistically get from a book.
That said, I think this book does a great job of trying to get you to think about presentation from different angles and for different audiences. The graphical depiction of the "flow" of a presentation may "resonate" with a more analytical reader while the emotional appeal of story-telling (and examples therein) may help others make more sense of the information. Overall, I think this is a tough book to write because a great deal of unique, hook-driven presentation is practice, creativity, and instinct, but Duarte gives a lot of really good examples to research further and examine critically. In addition, the book is well designed and contains several points of entry into the meat of the text (such as info-graphics, pull quotes, photos, etc.) that break up pages into manageable chunks. Text-wise, it is easy to digest without feeling like you've lost any important information to decoration.
Overall, I think this is a really great way to look at presentations (and no, it doesn't tell you not to use facts and to only use emotion only, as a negative review prior to mine stated. That's just silly.)
I don't think you're going to read the book and suddenly make killer presentations that cause people to leap to their feet and give you a standing ovation, but I would say that about any book. It simply offers new ways to look at information and to re-imagine it in a way that will hold the interest of the audience better than what you've been doing over and over again already.
Duarte describes Resonate as the prequel to Slide:ology. And she's right.
Resonate is the book to read first, because it is about the reason for giving a presentation: to change people's minds, to persuade, to take action. In contrast, Slide:ology is more about design of visuals: the things that you work on once you've know what you want to talk about.
At the core of Resonate is her thesis that all good presentations have a common structure. Great presentations start with "the way it is." Then, they make repeated contrasts between "the way it is" and "the way it could be." Finally, great presentations end with a call to action, and a promise that new, greater things are possible.
It's simple, but don't dare think for a second that it's stupid. Scientists will probably appreciate the repeated analysis that Duarte has done to show that this structure is variable and rich. It's similar to how stories can follow the same basic plot structure, but differ profoundly in almost every other way.
Another unexpected inversion is in how Duarte conceives of the importance of story. She has something more in mind than anecdotes or telling a narrative with a clear beginning, middle, and end. The presenter's role is not to be someone like Sherlock Holmes, who explains and unravels the plot.
The presenter's part is to be Ben Kenobi.
It takes a little while to get used to this view. At first, it's somewhat paradoxical to think of the person given a presentation as a supporting character. After all, this sort of character is not usually the most popular one in the movie. Everyone wants to be the central character. You are not.
These short summaries do not to the justice to the richness of these concepts, and there are many more besides. She talks at length about her work process for developing presentations, and how to persuade people, for instance.
Duarte has again written a deep book. Wonderful.