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Using a wide range of proven techniques and tools, author Roman Pichler explains how to create effective strategies and actionable roadmaps to help you maximize your chances of creating successful products.
Written in an engaging and no-nonsense style, Strategize offers practical advice and valuable examples so that you can apply the practices directly to your products.
Comprehensive and insightful, the book will enable you to make the right strategic decisions in today’s dynamic digital age.
Praise for Strategize:
"Strategize offers a comprehensive approach to product strategy using the latest practices geared specifically to digital products. Not just theory, the book is chock-full of real-world examples, making it easier to apply the principles to your company and products. Strategize is essential reading for everyone in charge of products: product executives, product managers, and product owners."
Steve Johnson, Founder at Under10 Consulting, author, speaker, consultant, guitar player.
"Whether you are new to product management or an experienced practitioner, Strategize is a must read. You are guaranteed to get new ideas about how to develop or improve your product strategy and how to execute it successfully. It’s an essential addition to every product manager’s reading list."
Marc Abraham, Senior Product Manager at Notonthehighstreet.com.
"Roman Pichler’s latest book provides essential guidance for all product owners and anyone involved in product strategy or roadmapping. I highly recommend it."
Mike Cohn, Author of Succeeding with Agile, Agile Estimating and Planning, and User Stories Applied
The First Guide to Scrum-Based Agile Product Management
In Agile Product Management with Scrum, leading Scrum consultant Roman Pichler uses real-world examples to demonstrate how product owners can create successful products with Scrum. He describes a broad range of agile product management practices, including making agile product discovery work, taking advantage of emergent requirements, creating the minimal marketable product, leveraging early customer feedback, and working closely with the development team.
Benefitting from Pichler’s extensive experience, you’ll learn how Scrum product ownership differs from traditional product management and how to avoid and overcome the common challenges that Scrum product owners face.
- Understanding the product owner’s role: what product owners do, how they do it, and the surprising implications
- Envisioning the product: creating a compelling product vision to galvanize and guide the team and stakeholders
- Grooming the product backlog: managing the product backlog effectively even for the most complex products
- Planning the release: bringing clarity to scheduling, budgeting, and functionality decisions
- Collaborating in sprint meetings: understanding the product owner’s role in sprint meetings, including the dos and don’ts
- Transitioning into product ownership: succeeding as a product owner and establishing the role in the enterprise
This book is an indispensable resource for anyone who works as a product owner, or expects to do so, as well as executives and coaches interested in establishing agile product management.
• Choosing the right leadership style
• Cultivating empathy, building trust, and influencing others
• Increasing your authority and empowering others
• Directing stakeholders and development teams through common goals
• Making decisions that people will support and follow through
• Successfully resolving disputes and conflicts even with senior stakeholders
• Listening deeply to discover and address hidden needs and interests
• Practising mindfulness and embracing a growth mindset to develop as a leader
Praise for How to "Lead in Product Management":
“Roman has done it again, delivering a practical book for the product management community that appeals to both heart and mind. 'How to Lead in Product Management' is packed with concise, direct, and practical advice that addresses the deeper, personal aspects of the product leadership. Roman’s book shares wisdom on topics including goals, healthy interactions with stakeholders, handling conflict, effective conversations, decision-making, having a growth mindset, and self-care. It is a must read for both new and experienced product people.” Ellen Gottesdiener, Product Coach at EBG Consulting
“Being a great product manager is tough. It requires domain knowledge, industry knowledge, technical skills, but also the skills to lead and inspire a team. Roman Pichler’s 'How to Lead in Product Management' is the best book I’ve read for equipping product managers to lead their teams.” Mike Cohn, Author of "Succeeding with Agile", "Agile Estimating and Planning", and "User Stories Applied"
“This is the book that has been missing for product people. Roman has created another masterpiece, a fast read with lots of value. It’s a must read for every aspiring product manager.“ Magnus Billgren, CEO of Tolpagorni Product Management
“'How Lead in Product Management' is for everyone who manages a product or drives important business decisions. Roman lays out the key challenges of product leadership and shows us ways of thoughtfully working with team members, stakeholders, partners, and the inevitable conflicts.” Rich Mironov, CEO of Mironov Consulting and "Smokejumper" Head of Product
•Die richtige Anwendung der Product-Owner-Rolle
•Der effektive Einsatz einer agilen Produktvision und einer agilen Produkt-Roadmap
•Der richtige Umgang mit dem Product Backlog inklusive Priorisierung, User Stories und nichtfunktionaler Anforderungen
•Das Erstellen eines realistischen Releaseplans
•Das richtige Verhalten des Product Owner in den Sprint-Besprechungen
•Die Etablierung der Product-Owner-Rolle im Unternehmen
Dieses Buch ist für alle Leser, die als Product Owner arbeiten oder dies vorhaben, sowie für Führungskräfte und Scrum Master, die sich für die Anwendung der Rolle und den Einsatz der Praktiken interessieren.