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Shoe Dog: A Memoir by the Creator of Nike (English Edition) eBook Kindle

5.0 de 5 estrelas 2 avaliações de clientes

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Número de páginas: 400 páginas Dicas de vocabulário: Habilitado Configuração de fonte: Habilitado
Page Flip: Habilitado Idioma: Inglês

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In this candid and riveting memoir, for the first time ever, Nike founder and board chairman Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.

Young, searching, fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his Plymouth Valiant, Knight grossed eight thousand dollars that first year, 1963. Today, Nike’s annual sales top $30 billion. In this age of start-ups, Knight’s Nike is the gold standard, and its swoosh is more than a logo. A symbol of grace and greatness, it’s one of the few icons instantly recognized in every corner of the world.

But Knight, the man behind the swoosh, has always been a mystery. Now, in a memoir that’s surprising, humble, unfiltered, funny, and beautifully crafted, he tells his story at last. It all begins with a classic crossroads moment. Twenty-four years old, backpacking through Asia and Europe and Africa, wrestling with life’s Great Questions, Knight decides the unconventional path is the only one for him. Rather than work for a big corporation, he will create something all his own, something new, dynamic, different. Knight details the many terrifying risks he encountered along the way, the crushing setbacks, the ruthless competitors, the countless doubters and haters and hostile bankers—as well as his many thrilling triumphs and narrow escapes. Above all, he recalls the foundational relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers.

Together, harnessing the electrifying power of a bold vision and a shared belief in the redemptive, transformative power of sports, they created a brand, and a culture, that changed everything.

Capa Interna

In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the boot of his Plymouth, Knight grossed $8000 in his first year. Today, Nike's annual sales top $30 billion. In an age of start-ups, Nike is the ne plus ultra of all start-ups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognisable symbols in the world today. But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, he tells his story. Candid, humble, wry and gutsy, he begins with his crossroads moment when at 24 he decided to start his own business. He details the many risks and daunting setbacks that stood between him and his dream - along with his early triumphs. Above all, he recalls how his first band of partners and employees soon became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything. A memoir rich with insight, humour and hard-won wisdom, this book is also studded with lessons - about building something from scratch, overcoming adversity, and ultimately leaving your mark on the world

Detalhes do produto

  • Formato: eBook Kindle
  • Tamanho do arquivo: 1413 KB
  • Número de páginas: 400 páginas
  • Editora: Scribner (26 de abril de 2016)
  • Vendido por: Amazon Servicos de Varejo do Brasil Ltda
  • Idioma: Inglês
  • ASIN: B0176M1A44
  • Leitura de texto: Não habilitado
  • X-Ray:
  • Dicas de vocabulário: Habilitado
  • Leitor de tela: Compatível
  • Configuração de fonte: Habilitado
  • Avaliação média: 5.0 de 5 estrelas 2 avaliações de clientes
  • Lista de mais vendidos da Amazon: #6,202 entre os mais vendidos na Loja Kindle (Conheça os 100 mais vendidos na Loja Kindle)

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Formato: eBook Kindle Compra verificada
Very engaging – until the very end I was wondering who wrote it for him, and then I reached the point where he says he took writing classes and used a skilled guy to discuss each chapter with him.
Candid – he lets us know about decisions not so heroic and sometimes barely legal.
Inspiring.
But he tells us the story only until 1980, when the company went public. He is not very specific on the huge image problem of the sweatshop controversy (how did they feel?, what did they do? how did they change the company after that?).
Anyway, a very good book. Wish there would be a sequel...
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Por Cliente Amazon em 13 de setembro de 2016
Formato: Capa dura Compra verificada
I am a huge fan of Nike, and their products, I read the book in a few days, because every chapter I wanna know what would come next.
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Avaliações mais úteis de consumidores na Amazon.com (beta) (Pode incluir avaliações do Programa de Recompensas para Primeiros Avaliadores)

Amazon.com: 4.8 de 5 estrelas 1,696 avaliações
Esta avaliação foi considerada útil por 64 de 67 pessoa(s):
5.0 de 5 estrelas One of the Best Books about What It's Like to Run a Fast-Growing, Innovative Business 13 de dezembro de 2016
Por Wally Bock - Publicada na Amazon.com
Formato: eBook Kindle Compra verificada
Most business memoirs are self-serving, boring, and poorly written. To put it bluntly, they are “crap between covers.” There are very few business memoirs that are even good, since most of them make the person writing the memoir seem like a business savant who always knew the right answers and knew things would come out right. Great business memoirs are different. They portray a business situation as it was. Phil Knight’s Shoe Dog: A Memoir by The Creator of Nike is a great business memoir.

Let’s cut to the chase. This will be a great read for anybody, but if you’re thinking about starting a business, especially a business that you expect to grow, this book belongs on your must-read list. You’ll learn things that you won’t learn anywhere else and you’ll learn things that you can only learn from a story.

You’ll learn about the constant struggle to fund growth. Most of the books about entrepreneurship don’t tell you about that. If you start a business and that business starts to grow, you are funding the process out ahead of your cash flow. The result is that you’re chronically cash poor, even when you’re fabulously profitable, and that is both counterintuitive and very tough to manage.

You’ll also learn about the plusses and minuses of going public. There’s a lot here about relationships and values, and staying true to what you think is important. There are lessons about how putting people in the right job makes all the difference. And, there are lessons about balancing being a hero at work with being a parent at home.

There are also important lessons about not taking yourself too seriously. Knight describes the “executive retreats” that Nike would have. They called them “Buttface sessions.” The name came from one of the early employees who said that Nike was the only company their size where you could shout out “Hey, buttface!” and the entire management team would turn around.

There’s another important thing, too. If you think that innovation is only something that high-tech companies do, or that it requires coding, read this book. A lot of Nike’s success comes from being an innovator in shoes.

Shoe Dog is superbly written, and you’ll enjoy it if you just read it as a story. But if you’re in business, and especially if you’re starting a business and wanting to make it grow, this book should be on your must-read list. Keep it handy, right near Ben Horowitz’s The Hard Thing about Hard Things.

Toward the end of the book, Phil Knight says this:

“God, how I wish I could relive the whole thing. Short of that, I’d like to share the experience, the ups and downs, so that some young man or woman, somewhere, going through the same trials and ordeals might be inspired or comforted. Or warned. Some young entrepreneur, maybe, some athlete or painter or novelist, might press on.”

I think he achieved his goal. If you want some seasoned advice to help you run and grow your company, or if you just want to read a great business memoir, pick up a copy of Shoe Dog: A Memoir by The Creator of Nike.
Esta avaliação foi considerada útil por 11 de 11 pessoa(s):
5.0 de 5 estrelas Knight is the most interesting person I never knew I wanted to meet 21 de janeiro de 2017
Por Missy Reid - Publicada na Amazon.com
Formato: eBook Kindle Compra verificada
I haven't picked out my next book yet, but I'm prepared to be let down. This one's going to be hard to beat. Shoe Dog is laugh-out-loud funny; it's sad; it's exciting; it's smart; it's honest; it's inspiring. I didn't want to reach the last page. I closed the book craving more, so I immediately slid into fanatic mode and discovered that a pilgrimage to the Nike campus in Beaverton would take me 39 hours. And there's not even a tour.

So now I'm back to normal, but I still very enthusiastically recommend this book. In the most basic terms, Phil Knight's story is one of success. It's no secret that Nike is a giant, but Knight nevertheless creates page-turning suspense at several junctures. He also gives us an intimate look at his personal life, which makes complete sense, because business is personal. For people who truly believe in what they're doing, it's impossible to separate the two. Knight's passion is punctuated by his referring to Nike as his business child and with his proclamation that "if it ever does become just business, that will mean that business is very bad." He is the most interesting person I never knew I wanted to meet.

As I approached the final pages, the critic in me wondered how this story could be complete without mention of the Nike sweat-shop crisis. Was it strategically omitted because it might ruin the warm-fuzzy feeling I have now? The answer is no. Knight includes it in the final section that brings everything up to date, in the "where are they now?" pages. I won't go into the content, but I will say that warm and fuzzy remain intact. And I have more respect for the company than ever. I am almost embarrassed that I run in Adidas.
Esta avaliação foi considerada útil por 108 de 122 pessoa(s):
5.0 de 5 estrelas Beautiful, honest, naked, inspiring. 29 de abril de 2016
Por Singapore Linn - Publicada na Amazon.com
Formato: eBook Kindle Compra verificada
I don't usually read auto-biographies, downloaded Shoe Dog on a whim and could not put it down until I reached the very last page. The final chapter materialized through a curtain of tears.

Knight's story is intriguing, his words so straight and bare that I feel I've made a new friend.

Read this if you are an entrepreneur (or married to one), an athlete, an adventurer, or simply a human. This is not the story of a company, but of the souls and persons, great adventures and struggles behind the brand.
Esta avaliação foi considerada útil por 8 de 9 pessoa(s):
5.0 de 5 estrelas It is beautiful written, his language is like poem 7 de novembro de 2016
Por ledmall - Publicada na Amazon.com
Formato: eBook Kindle Compra verificada
It is beautiful written, his language is like poem, it floats, taking people to his world and his time. really think this should be in a movie, it will inspire people for generations to come. As entrepreneur myself, I can feel his stress and pain during much of the difficult times, maybe looking back it may not be that big, but at the time, all the occasions could be death of the company, only the inner strength and passion can persevere. I really don't get emotional for any book, but for this one, I did, I can feel Phil's pain in life. Everyone should read this. As any of us, a life is a life looking for a purpose and pursuits, and make value to others.
I am looking forward to see his next book to read the glorious days after 1980 to this day, entrepreneurs and alike will definitely learn a lot from...Keep going Phil, this book will grow on me....
Esta avaliação foi considerada útil por 2 de 2 pessoa(s):
5.0 de 5 estrelas MAGNIFICENT - One of my new favorite books 15 de janeiro de 2017
Por WKB - Publicada na Amazon.com
Formato: Capa dura Compra verificada
This book was recommended by Amazon and also made Bill Gates' best books of 2016. I purchased it in hopes of gaining insights from a successful business leader that I may apply in my professional life. While the book does a great job sharing the struggles behind building one of the most recognizable companies in human history, the real enjoyment of this memoir comes from the amazing life journey that Phil Knight shares with the reader. Love, friendship, adventure, heroes, loss, insecurity, drive, work-life balance and countless other things we all deal with on a day to day basis are as much a part of "SHOE DOG" as leading a cash strapped hyper-growth business through a maze of incredible (and in some cases seemingly insurmountable) business challenges.
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