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PUBLICADO ANTERIORMENTE COM O TÍTULO POR QUÊ?
"Comece pelo porquê é um dos livros mais úteis e poderosos que eu li em anos. Simples e elegante, nos mostra como líderes devem liderar." – WILLIAM URY, coautor de Como chegar ao sim
Por que algumas pessoas e organizações são mais inovadoras, admiradas e lucrativas do que outras? Por que algumas despertam grande lealdade por parte de clientes e funcionários?
Para Simon Sinek, a resposta está no forte senso de propósito que as inspira a darem o melhor de si para uma causa expressiva – o porquê.
Ao publicar esse livro, o autor iniciou um movimento que tem ajudado milhões de pessoas a encontrar um sentido maior no próprio trabalho e, assim, inspirar colegas e clientes.
Ilustrando suas ideias com as fascinantes histórias de Martin Luther King, Steve Jobs e os irmãos Wright, Simon mostra que as pessoas só irão se dedicar de corpo e alma a um movimento, ideia, produto ou serviço se compreenderem o verdadeiro propósito por trás deles.
Nesse livro, você verá como pensam, agem e se comunicam os líderes que exercem a maior influência, e também descobrirá um modelo a partir do qual as pessoas podem ser inspiradas, movimentos podem ser criados e organizações, construídas. E tudo isso começa pelo porquê.
The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER.
In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who’ve watched his TED Talk based on START WITH WHY -- the third most popular TED video of all time.
Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?
People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it.
START WITH WHY shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way -- and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.
Porém, em várias partes do mundo, líderes estão construindo ambientes em que as pessoas sentem que fazem parte. Em algumas equipes, as pessoas confi am tanto umas nas outras que literalmente dão a vida pelos colegas.
É o caso, por exemplo, dos Fuzileiros Navais norte-americanos, que têm esse lema: "Os oficiais se servem por último". A partir da observação desta e de outras corporações, e também do estudo das substâncias biológicas desenvolvidas ao longo do processo evolutivo do homem, o etnógrafo Simon Sinek mostra como certos locais criam Círculos de Segurança, que levam a equipes estáveis, adaptadas e confi antes, onde todos se sentem à vontade e devotam toda a sua energia para, junto com a empresa, prosperar e aproveitar oportunidades.
"Traz muitos insights sobre liderança do ponto de vista biológico e sobre a influência poderosa de serotonina, dopamina e outras substâncias. Realmente me ajudou a entender o mecanismo por trás das decisões de grandes e pequenas empresas."
Jefta Bade, da empresa JAM Visual Thinking, em Amsterdã
"Livro incrível! Analisa de forma muito simples e surpreendente como os seres humanos são programados para funcionar, sugerindo maneiras de encontrar o equilíbrio entre nossa natureza humana e as necessidades atuais. É um guia perfeito para liderar grupos organizados de pessoas, melhorando os relacionamentos no trabalho e construindo empresas significativas."
Alexandros Samaras, relações públicas na C-Strategist, de Bruxelas
"De início, pensei que fosse mais um livro maternal sobre liderança. Mas a parte sobre nossa dependência dos estimulantes naturais como dopamina e ocitocina mudou minha visão. É realmente importante saber como os seres humanos reagem e por quê. E unir isso a casos reais realmente me ajudou a entender o impacto das reações humanas em longo prazo."
Raymond Warren, gestor de mídias sociais e digitais da Cadillac
How do we win a game that has no end? Finite games, like football or chess, have known players, fixed rules and a clear endpoint. The winners and losers are easily identified. Infinite games, games with no finish line, like business or politics, or life itself, have players who come and go. The rules of an infinite game are changeable while infinite games have no defined endpoint. There are no winners or losers—only ahead and behind.
The question is, how do we play to succeed in the game we’re in?
In this revelatory new book, Simon Sinek offers a framework for leading with an infinite mindset. On one hand, none of us can resist the fleeting thrills of a promotion earned or a tournament won, yet these rewards fade quickly. In pursuit of a Just Cause, we will commit to a vision of a future world so appealing that we will build it week after week, month after month, year after year. Although we do not know the exact form this world will take, working toward it gives our work and our life meaning.
Leaders who embrace an infinite mindset build stronger, more innovative, more inspiring organizations. Ultimately, they are the ones who lead us into the future.
Imagine a world where almost everyone wakes up inspired to go to work, feels trusted and valued during the day, then returns home feeling fulfilled. This is not a crazy, idealized notion. Today, in many successful organizations, great leaders create environments in which people naturally work together to do remarkable things.
In his work with organizations around the world, Simon Sinek noticed that some teams trust each other so deeply that they would literally put their lives on the line for each other. Other teams, no matter what incentives are offered, are doomed to infighting, fragmentation and failure. Why?
The answer became clear during a conversation with a Marine Corps general. "Officers eat last," he said. Sinek watched as the most junior Marines ate first while the most senior Marines took their place at the back of the line. What's symbolic in the chow hall is deadly serious on the battlefield: Great leaders sacrifice their own comfort--even their own survival--for the good of those in their care.
Too many workplaces are driven by cynicism, paranoia, and self-interest. But the best ones foster trust and cooperation because their leaders build what Sinek calls a "Circle of Safety" that separates the security inside the team from the challenges outside.
Sinek illustrates his ideas with fascinating true stories that range from the military to big business, from government to investment banking.
Start With Why has led millions of readers to rethink everything they do – in their personal lives, their careers and their organizations.
Now Find Your Why picks up where Start With Why left off. It shows you how to apply Simon Sinek’s powerful insights so that you can find more inspiration at work -- and in turn inspire those around you.
I believe fulfillment is a right and not a privilege. We are all entitled to wake up in the morning inspired to go to work, feel safe when we’re there and return home fulfilled at the end of the day. Achieving that fulfillment starts with understanding exactly WHY we do what we do.
As Start With Why has spread around the world, countless readers have asked me the same question: How can I apply Start With Why to my career, team, company or nonprofit? Along with two of my colleagues, Peter Docker and David Mead, I created this hands-on, step-by-step guide to help you find your WHY.
With detailed exercises, illustrations, and action steps for every stage of the process, Find Your Why can help you address many important concerns, including:
* What if my WHY sounds just like my competitor’s?
* Can I have more than one WHY?
* If my work doesn’t match my WHY, what should I do?
* What if my team can’t agree on our WHY?
Whether you've just started your first job, are leading a team, or are CEO of your own company, the exercises in this book will help guide you on a path to long-term success and fulfillment, for both you and your colleagues.
Thank you for joining us as we work together to build a world in which more people start with WHY.
Hay juegos que son finitos: un partido de baloncesto, una carrera de coches en la cual hay un ganador, algún perdedor y otros con distintos resultados.
La gestión de una empresa, así como la vida, son juegos infinitos. El juego de la empresa no se acaba con los resultados de un año. La vida no se acaba cuando uno se gradúa. No hay ganadores en los juegos infinitos, son juegos permanentes.
Cada tipo de juego tiene sus reglas determinadas, y si jugamos los infinitos con las reglas de los finitos nos estaremos equivocando y pudiendo causar mucho daño.
- Nueva edición revisada que incluye un nuevo capítulo sobre cómo liderar a millennials.
- Gran Best Seller en Estados Unidos.
- Autor consagrado con alto perfil mediático (uno de los videos TED más vistos)
“What’s good, if brief, is twice as good.” – Baltasar Gracian
Don't you hate it when you've always wanted to read a book but never able to quite find the time?
Or do you just want to extract the key ideas of a book without having to spend weeks and months reading through it all?
Welcome to Top Line Summaries, brought to you by BrevityBooks Publishing - encapsulating the core concepts, big ideas and best bits from all your favourite business and leadership, personal development and self-help bestselling books.
In an age where personal time is more limited than ever, our core belief is that ‘being brief is best.’ Whether in business or at home, Topline Summaries will get you on the express road to success!
The latest book to get the infamous 'Topline Summary Treatment' is Simon Sinek's groundbreaking book, Start with Why.
“The more organizations and people who learn to start with WHY, the more people there will be who wake up being fulfilled by the work they do.” – Simon Sinek, Start with Why
Have you ever wondered why some companies fail, others do average, and some - the rare few – become huge success stories? Why is it that some leaders never achieve greatness and others motivate millions? What sets apart the mundane from the masterful, the indifferent from the inspirational?
Simon Sinek encapsulated the answers to all of these questions in his groundbreaking book Start with Why, following on from his hugely popular and now legendary TED talk. We have extracted the best and most pertinent parts of the book and here it now is, available just a short read away!
Start With Why has led millions of readers to rethink everything they do--in their personal lives and in their life's work. Find Your Why has given them more tools to apply those insights. And now Simon Sinek has adapted those two life-changing books for younger readers--teens and young adults who are just beginning to find their paths.
Achieving fulfillment starts with understanding exactly WHY we do what we do. This revelatory book explores the importance of finding personal meaning and a purpose that can be a guiding principle through life. It offers plenty of absorbing exercises and action steps to help readers discover their Why, and to find the words to tell other people--parents, teachers, friends--who they really are.
In seinem neuen Buch Das unendliche Spiel beschreibt er eine Geschäftsstrategie, die auf der Spieltheorie basiert. Denn die Unternehmenswelt gleicht einem unendlichen Spiel – es gibt keine festen Regeln, keine Gewinner oder Verlierer, und Wettkämpfer kommen und gehen. Er zeigt anhand von vielen Beispielen aus der Praxis wie Business-Player sich von ihren endlichen Denkweise lösen können, um stärkere und innovativere Organisationen schaffen, eine beständige Vertrauensbasis zu ihren Mitarbeiten aufbauen und auf diesem Spielfeld langfristig erfolgreich sein zu können.