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Smartcuts: The Breakthrough Power of Lateral Thinking eBook Kindle

4.7 de 5 estrelas 3 avaliações de clientes

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Número de páginas: 277 páginas Dicas de vocabulário: Habilitado Configuração de fonte: Habilitado
Page Flip: Habilitado Idioma: Inglês

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Descrição do produto

Entrepreneur and journalist Shane Snow (Wired, Fast Company, The New Yorker, and cofounder of Contently) analyzes the lives of people and companies that do incredible things in implausibly short time.

How do some startups go from zero to billions in mere months? How did Alexander the Great, YouTube tycoon Michelle Phan, and Tonight Show host Jimmy Fallon climb to the top in less time than it takes most of us to get a promotion? What do high-growth businesses, world-class heart surgeons, and underdog marketers do in common to beat the norm?

One way or another, they do it like computer hackers. They employ what psychologists call "lateral thinking: to rethink convention and break "rules" that aren't rules.

These are not shortcuts, which produce often dubious short-term gains, but ethical "smartcuts" that eliminate unnecessary effort and yield sustainable momentum. In Smartcuts, Snow shatters common wisdom about success, revealing how conventions like "paying dues" prevent progress, why kids shouldn't learn times tables, and how, paradoxically, it's easier to build a huge business than a small one.

From SpaceX to The Cuban Revolution, from Ferrari to Skrillex, Smartcuts is a narrative adventure that busts old myths about success and shows how innovators and icons do the incredible by working smarter—and how perhaps the rest of us can, too.

Contracapa

Serial entrepreneur and journalist Shane Snow delves into the reasons why some people and some organizations are able to achieve incredible things in implausibly short time frames, showing how each of us can use these "smartcuts" to rethink convention and accelerate success.

Why do some companies attract millions of customers in mere months while others flop? How did Alexander the Great, YouTube phenom Michelle Phan, and Tonight Show host Jimmy Fallon dash to the top in less time than it takes most of us to get a midlevel promotion? How do high-growth businesses, world-class heart surgeons, and underdog marketers beat the norm?

Like computer hackers, a handful of innovators in every era use lateral thinking to find better routes to stunning accomplishments. Throughout history, the world's biggest successes have been achieved by those who refuse to follow the expected course and buck the norm.

Smartcuts is about bucking the norm.

In it, Snow shatters common wisdom about success, revealing how conventions like "paying dues" prevent progress, why kids shouldn't learn multiplication tables, and how, paradoxically, it's easier to build a huge business than a small one.

Smartcuts tells the stories of innovators who dared to work differently and lays out practical takeaways for the rest of us. It's about applying entrepreneurial and technological concepts to success, and how, by emulation, we too can leapfrog competitors, grow businesses, and fix society's problems faster than we think.


Detalhes do produto

  • Formato: eBook Kindle
  • Tamanho do arquivo: 740 KB
  • Número de páginas: 277 páginas
  • Editora: HarperBusiness (9 de setembro de 2014)
  • Vendido por: Amazon Servicos de Varejo do Brasil Ltda
  • Idioma: Inglês
  • ASIN: B00IHZUTGA
  • Leitura de texto: Habilitado
  • X-Ray:
  • Dicas de vocabulário: Habilitado
  • Leitor de tela: Compatível
  • Configuração de fonte: Habilitado
  • Avaliação média: 4.7 de 5 estrelas 3 avaliações de clientes
  • Lista de mais vendidos da Amazon: #67,934 entre os mais vendidos na Loja Kindle (Conheça os 100 mais vendidos na Loja Kindle)

Avaliação de clientes

4.7 de 5 estrelas
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Formato: eBook Kindle Compra verificada
In my honest opinion, this book is marvelous, not so much for the smarcuts, although they were really good and what drove me to buy it at first place, but I ended up loving it because of the inspiration the stories in it bring to me: stories of how people hacked the ladder, how they got to be the best they could, and Michelle Phan's one, which is quite touching, and at the same time, very instrutive

This book is a message, not to the lazy, but to the smart.
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Por PJRESENDE em 21 de abril de 2015
Formato: eBook Kindle Compra verificada
Uma visão muito lúcida sobre empreendedorismo e inovação. O autor apresentou uma visão concisa sobre o tema. Se tornou um livro de referência sobre o assunto.
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Por Cliente Amazon em 30 de novembro de 2015
Formato: eBook Kindle Compra verificada
Um livro inspirador e esclarecedor sobre o sucesso e como atingi-lo
Históricos e exemplos práticos para tomar os melhores atalhos
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Avaliações mais úteis de consumidores na Amazon.com (beta)

Amazon.com: 4.4 de 5 estrelas 233 avaliações
Esta avaliação foi considerada útil por 165 de 169 pessoa(s):
5.0 de 5 estrelas Excellent writing that keeps you going 4 de setembro de 2014
Por Brian R. - Publicada na Amazon.com
Formato: Capa dura Análise do cliente Vine de produto gratuito ( O que é isso? )
Most business strategy and self improvement books are dry and boring. This one is none of those. It was the right mix of tech language yet some of the more complex ideas were explained in laymans' terms. In each chapter or section, Shane gives multiple examples of what he's trying to explain, and often like a novel, will track 3 or 4 different experiences at once. He'll then bring them all back together by the end of the chapter to make a cohesive point about what he's explaining.

He presents not just the examples that support his ideas, but also gives examples of people who, when faced with similar situations, also fail. This lends some credibility and lets you see what that line is between a "smartcut" and a "shortcut". While there's still a lot of factors that go into creating and capitalizing on a Smartcut, he supports his ideas and the concept well.

At the very least, this book will give you the awareness that climbing the ladder rung by rung is not the only option. It's not always easy to spot and use a Smartcut, but reading this book will help you prepare for doing it. I'd say this book is a lot like Rich Dad, Poor Dad. It's a philosophy and mindset that needs adopted in order to get any benefit. And while it might not always be at the front of your mind, having this knowledge in your back pocket will add to your skillset and strategy as you make your way through your career.

Smartcuts is honestly one of the most well-written books I've read.
Esta avaliação foi considerada útil por 104 de 106 pessoa(s):
5.0 de 5 estrelas Smartcuts is very smart & fun 28 de agosto de 2014
Por Abacus - Publicada na Amazon.com
Formato: Capa dura Análise do cliente Vine de produto gratuito ( O que é isso? )
This book serves as an original career and entrepreneurship guide in the 21st century (which was not the intent of the author). The main thesis of Shane Snow is that luck does not just happen. Using surfing metaphors, Snow indicates that the ones who catch the wave (luck) are the ones who were ready all along looking for it. These remarkable individuals were bound to catch a good wave (luck) sooner or later. It was just a matter of time. And, the way they went about it; they did not waste much time doing it. They did not pay their dues for decades. They spent no time in stagnant situations. They kept moving forward and often laterally (typically a lot faster than the rest of us). This does not mean they did not work very hard. They did. It does not mean they cheated and cut corners. To the contrary, they maintained superior ethical standards. Snow defines smart cuts as short cuts with integrity. These individuals worked smarter, more creatively, and better understood how to take their next step. Most often, they were guided by a life-passion, an interest, a focus that kept them honed like a heat-missile towards their target.

Snow outlines nine foundational smart cuts principles that can accelerate anyone’s career or one’s company growth. They all make perfect sense, are intuitive, not controversial, and not far-fetched. Snow does not make anything up. Every single of his smart cuts principle is well supported by research and documented by many examples.

The smart-cut thinking is an offshoot of “lateral thinking” as defined and developed by Edward de Bono. And, Snow gives de Bono his due credit for the concept. However, while I have read most of de Bono’s books, and did find them interesting; I find Snow’s book far more insightful.

Each chapter describes thoroughly one of the smart-cut strategies on a stand-alone basis. Of course, they overlap a bit and work well simultaneously. But, it is amazing how powerful each one of those strategies is on a stand-alone basis.

There are numerous passages within the book that are pretty fascinating. The contrast between the careers of US Presidents and US senators is amazing. The Presidents are often outstanding smartcutters with a surprisingly short career in Federal office before acceding to the Presidency (Eisenhower, Carter, Reagan, Clinton, Bush Jr., and Obama among others). Meanwhile, the senators are for the most part stagnant plotters; and, very few of them ever make it to President. Snow even makes the case that some of the Presidents who paid their dues with a lifelong career in politics were some of the worse Presidents (example: Andrew Johnson). Good Presidents mainly acquired leadership credentials outside the field of (national) politics. Meaning, paying your dues career-long is no guarantee of mastery once you get there.

Another interesting fact is that companies who switch fields are often very successful. Moving laterally often causes one to accelerate. The IPhone was developed not by a telecommunication company, but Apple a PC company. Start-ups that “pivot” once or twice raise 2.5 more money, have 3.6 times faster user growth, and are 52% less likely to plateau prematurely.

In another section, you learn about a team of hospital surgeons who learn how to synchronize their surgeries and patient treatments inspired by the exactitude, speed, and efficiency of a racing car formula I team of outstanding mechanics working at the races. Quoting the author: “Before long, the hospital had reduced its worst … errors by 66%.” As an extra, the formula I racers, mechanics, and hospital doctors became very good friends and participated together in fund raisers for various charities.

The whole “Rapid Feedback” strategy (chapter 3) is really interesting. It details the comedians learning processes at The Second City in Chicago. It also shares research on how we learn from mistakes and feedback. Much research show that we actually learn more from the mistakes of others rather than our own. This is because we readily attribute the mistake of others to humans. Meanwhile, we attribute our own mistakes to external circumstances beyond our control so as to protect our own ego. Apparently, what differentiates some masters in whatever discipline from others is their ability to withstand, or even their eagerness to solicit negative criticism. They find negative criticism far more actionable to facilitate their progress.

“Waves” (chapter 5) is at the essence of the book. That’s where Snow goes all out with surfing metaphors that he effortlessly transfers into a multitude of real life and career related examples. He quotes a professional surfer stating: “Being able to pick and read good waves is almost more important than surfing well.” You can see how you could plug in this concept effectively in many situations. There are a couple of specific gems in this chapter that will stay with you. One of them is the amazing power of pattern recognition. If you analyze deliberate trends, use criteria, observe the facts, etc… amateurs undertaking this kind of trend analysis will invariably outsmart experts’ intuition in just about any field. Snow mentions a few weird examples such as the ability to recognize the difficulty level of a professional basketball shots; or the ability to pick out Louis Vuitton fake bags vs authentic ones. Thus, “you can be right the first time” without years of apprenticeship. This will be music to the ears of all the data guys out there (not just the Big Data one). “Deliberate pattern spotting can compensate for experience” as stated by the author. Another gem is that you don’t need to be the first to do something and be successful. Research showed that 47% of first (company) movers failed. By contrast, early leaders-companies that took control of a product’s market share after the first movers pioneered them had only an 8% failure rate. Fast followers benefit from the free-rider effect. Examples: Google beat out Overture in search engine. Facebook beat out Myspace in social networks.

“10 x Thinking” (chapter 9) will turn you into an Elon Musk fan if you are not already. This chapter outlines the genius, perseverance, and sheer bravado Musk demonstrated in pursuing his most daring venture: SpaceX. The concept here is that to revolutionize a field you can’t go for just marginal improvements (10% better, etc…). You have to go for the big swing, 10 x better, or 10 x cheaper, etc… So, it is called 10 x thinking. And, Musk after many failures did just that with SpaceX. His company is literally 10 times more cost effective and 10 times faster in terms of project turnaround time than the former best in the aerospace business: NASA. As a result, SpaceX is now a very viable commercial entity swamped with contracts from all over the world to launch satellites transport resources back and forth to the Space Station, etc… A counterintuitive thought is that sometimes the 10 x improvements are easier than the + 10% one. This is because the former are challenging high-hanging fruits no one dares to go for. While the latter ones are low-hanging fruits crowded with competitors. And, this runs into the N-Effect. The more competitors in a given field the weaker is the individual performance. They found that test takers (SAT, ACT, etc…) perform much better when in a smaller class room with fewer test takers than when in a much larger class room with many test takers.

There is a lot more to the book than what I covered. But, my review should give you a good idea if this book is for you. If you got that far in reading my review, it most probably is.
Esta avaliação foi considerada útil por 52 de 54 pessoa(s):
2.0 de 5 estrelas Where are the "SmartCuts"? 20 de dezembro de 2014
Por Amazon Customer - Publicada na Amazon.com
Formato: eBook Kindle Compra verificada
I'm scratching my head trying to figure out what are the actual "Smartcuts".

The book argues that successful innovators don't do things the way everybody else does and they certainly don't take the well worn path to success, i.e. "hard work". They figure out the hacks, the short cuts or the "smart cuts" and get to the top faster than anyone could have imagined. Great premise. However, the examples given don't really support these "smart cuts'' other than don't take the accepted path, especially the one of working hard & following the well-tread ladder of success because that one takes longer. The Techniques/ "Smartcuts" presented are either incredibly obvious and contradict themselves.

The book features "momentum" as a smartcut. Momentum being get a lot of publicity and notoriety and use that to catapult yourself to the next level of success. I don't think anyone needs to read a book to understand this principle. Yet, the author warns that in this event you are better served having worked very hard and having body of work to draw from. He compares the make up artist Michelle Phan (who had worked very hard to create an extensive) was prepared to leverage the burst of fame to someone else who just got lucky and had no depth and thus their 15 min of fame was wasted. Ok, this seems to contradict the "work less, go farther" "Shorten" that is presented in the beginning of the book.

Some of the reviews thought it was too "Malcolm Gladwell-esque". I like Malcolm Gladwell and was hoping this book would be in that vein. Unfortunately it is not. While the author is a good writer; he's not a good storyteller. The ideas are clearly articulated but they are not told in such a fashion to make me feel there is something original and groundbreaking here.

And the conclusions I'm left with after reading the book are: If you want to succeed then work very, very hard, learn from the best (even if it means watching that individual on TV, old movies or videos), keep at it and once you get some success figure out how to ride that success so it builds on itself. Sounds like pretty tried & true advice which is fine except that is author is claiming he is giving your something better, something smarter.
Esta avaliação foi considerada útil por 153 de 160 pessoa(s):
3.0 de 5 estrelas Provides examples of people who've succeeded using "Smartcuts" - and then tells how to follow their lead 7 de setembro de 2014
Por Kcorn - Publicada na Amazon.com
Formato: Capa dura Análise do cliente Vine de produto gratuito ( O que é isso? )
Author Shane Snow spends the first part of Shortcuts demonstrating how some people effectively use "hacker" thinking to shorten their path to success. And then he fills in the details in this tightly written book. A fair amount of this information may up readers' chances of becoming successful. I found some parts of this book to be very compelling. Others left me wanting more.

Snow uses a"show then explain" approach. Each chapter is filled with plenty of examples of people whose lives illustrate the essentials in this book. Their experiences help drive home many of Snow's point. Want to succeed? Then be willing to break the rules, accept and learn from negative feedback, and use lateral thinking. D'Wayne Johnson, one of the youngest design directors ever hired by Nike, is used to sum up Snow's 10 key points. Johnson's life story is vivid and exciting .

Other parts of this book are also intriguing, such as some of the information Snow shares about the 10 top-rated presidents in history. He describes them as "hackers", men who didn't follow traditional routes to the presidency. Instead they "switched ladders " multiple times, using their diverse experiences and various occupations to learn their leadership skills - and to convince others to that these skills were powerful enough to make them worthy of the presidency. According to Snow, this ladder switching not only upped their odds of getting elected but made them more effective leaders.

While I was glad to have read this book, and found some new information which challenged my familiar assumptions about what it takes to succeed, there were some sections which seemed overly simplistic, lacking details. This left me wanting more information, falling short of convincing me that a particular technique or way of thinking was effective. Some of the examples Snow provided still left me wondering if someone had simply been lucky - rather than hacking the ladder, training with masters, or building on momentum (other key principles Snow considers vital to success).
Esta avaliação foi considerada útil por 111 de 115 pessoa(s):
4.0 de 5 estrelas Entertaining and thought provoking look at accelerated success 29 de agosto de 2014
Por Alain B. Burrese - Publicada na Amazon.com
Formato: Capa dura Análise do cliente Vine de produto gratuito ( O que é isso? )
I've personally wondered why some things or people rise to the top quickly, and why others never seem to make it. That made Shane Snow's “Smartcuts: How Hackers, Innovators, and Icons Accelerate Success” a very interesting read. The concept of applying lateral thinking, as computer hackers do, to break rules and reach career heights quickly was not only interesting, but provided some insightful secrets to how some succeeded.

To illustrate the concept of lateral thinking, Snow profiles some unique individuals and businesses and how they achieved accelerated success. I found these stories both fascinating and educational. These profiles included Jimmy Fallon's rise to stardom, David Heinemeier Hanson's quick rise in racing, Michelle Phan's video climb, and D'Wayne Edwards' shoe design quest among others. Cpmpanies include SpaceX, Skrilex and more. All of these stories kept my attention, and illustrated the points Snow wanted to make in this book.

These points, or concepts, cover hacking the ladder, training with masters, rapid feedback, platforms, catching waves, superconnecting, momentum, simplicity and 10X thinking.

There might not be any shortcuts to success, but these stories by Shane Snow prove there are Smartcuts to accelerated career climbing and business growing. Or at least there were for certain individuals and companies. That is the one part of the book that isn't explored, and that is what about people or businesses that do the same, but don't achieve the same rate of success? What if someone's “gut feeling” for catching waves is wrong? How do you ensure your “gut feeling” is accurate and correct?

I really enjoyed reading about the people and businesses in this book, and I liked the concepts. It really is a thought provoking book when you think about how the ideas might apply to other ventures. And that there is the challenge. How can these concepts apply to other careers and companies? The book definitely has ideas, people, and businesses to role model, which could trim years off of the standard “pay your dues” route to the top. However it would be difficult to state that everyone who reads this book and follows the principles will attain accelerated success. But I guess you won't know that unless you give them a try. I do think the stories are motivational, and the ideas are thought provoking, so by reading this book, you just might increase the chances of succeeding much quicker than if you don't read it.
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