- Capa dura: 202 páginas
- Editora: John Wiley & Sons; Edição: 1 (9 de outubro de 2012)
- Idioma: Inglês
- ISBN-10: 9781118441541
- ISBN-13: 978-1118441541
- ASIN: 1118441540
- Dimensões do produto: 15,5 x 2,5 x 23,1 cm
- Peso de envio: 399 g
- Avaliação média: 1 avaliação de cliente
- Lista de mais vendidos da Amazon: no. 75,512 em Livros (Conheça o Top 100 na categoria Livros)
Startup Communities: Building an Entrepreneurial Ecosystem in Your City Capa dura – 8 out 2012
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"Startup communities" are popping up everywhere, from cities allover the United States like Boulder, Boston, New York, Seattle, andOmaha to countries like Iceland. These entrepreneurial ecosystemsare driving innovation, new business creation, and job growth.Startup Communities documents the strategy, dynamics, tactics, andlong-term perspective required for building communities ofentrepreneurs who can feed off of each other's talent, creativity,and support. So if you think Silicon Valley is the only place tostart your next venture, think again. These days, great businessideas can come from anywhere, and this book is the smart wake-upcall you've been waiting for.
Based on more than twenty years of Boulder-basedentrepreneur-turned-venture-capitalist Brad Feld's experience, aswell as contributions from entrepreneurs in Boulder and otherinnovative startup communitiesthis reliable resourceskillfully explores what it takes to create a startup community inany city, at any time. With this book as your guide, you'll gainvaluable insights into building a more vibrant startup community,as you discover how to increase the breadth and depth of theentrepreneurial ecosystem by multiplying connections amongentrepreneurs and mentors, improving access to entrepreneurialeducation, creating events and activities that activate all theparticipants in the startup community, and much more.
Along the way, Feld details the critical principles for forminga sustainable startup community, and discusses the various tacticsyou need to put around them. You'll become familiar with the ideathat in order for a community to grow both deep and wideandto enhance its entrepreneurial densityentrepreneurs must leadthe charge themselves. You'll also see how developing a long-termcommitment to the startup community is the only way torealistically become a leader of it.
Feld continues the conversation by discussing how an openness toinclude anyone who is interested in joining the startupcommunityfrom students, researchers, and professors tocorporate employees, lawyers, government, and investorsiscritical. He also reveals how there has to be activities and eventsin the startup community that engage everyone in it from top tobottom. So, whether it be accelerators, meetups, or startupweekends, you have to create things that involve everyone.
You can have a sustainable startup community in virtually anycity in the world. But you need to know what it takes to reallymake this happenunderstanding everything from the problemsthat may arise to the power of the community. Engaging andinformative, this practical guide not only shows you how startupcommunities work, it also shows you how you can make them workanywhere.
PRAISE FOR STARTUP COMMUNITIES
"Innovation and entrepreneurship are at the heart of America'slong-term economic growth story. As the nation's first ChiefTechnology Officer, I heard a great deal of interest in strategiesto foster local startup communities beyond Silicon Valley. In thisbook, Brad Feld captures the essence of what drives the creationand development of startup communities and provides a clear roadmap for everyone interested in expanding the entrepreneurialecosystem wherever they live."
—Aneesh Chopra, Senior Advisor, The Advisory BoardCompany, former U.S. CTO
"Any city in the world can be the home of a vibrant startupcommunity. Many of the principles in this book are similar to theones we are applying at DowntownProject.com to help revitalizedowntown Vegas and transform our city into one of the leadingstartup communities in the world. This book and its principles areapplicable to any city that wants to reinvigorate itself throughthe power of entrepreneurship."
—Tony Hsieh, New York Times bestselling author ofDelivering Happiness and CEO, Zappos.com, Inc.
"Entrepreneurship and innovation are the key drivers of theemerging creative economy. Startup Communities provides theplaybook of how communities can harness the power of creativeentrepreneurs that power long-run economic growth and development.Feld gives entrepreneurs and political and civic leaders a powerfulframework filled with examples on how to build vibrantentrepreneurial communities."
—Richard Florida, author of The Rise of the CreativeClass; Professor, University of Toronto, NYU; Senior Editor, TheAtlantic
"Brad Feld's involvement in the Startup America Partnershipsince its inception has heavily influenced our thinking andapproach to accelerating startup communities throughout the UnitedStates. We have shared many of the ideas in the book with communitychampions—successful serial entrepreneurs around thecountry—who are leveraging them to build vibrant growingstartup economies."
—Scott Case, CEO, Startup America Partnership
"If you care about economic growth at any level this book willhelp you figure out how you can play a role in your own startupcommunity. Brad Feld's book will become the Myth Buster of StartupCommunities. Reality requires collaboration, inclusiveness, anetwork of leaders, and feeders operating without hierarchy. Allhard work and a ton of fun."
—Lesa Mitchell, VP Innovation & Networks, KauffmanFoundation
"This book beautifully captures the essence of what drives astartup community. Brad Feld highlights the importance of havingcontinual activities that engage the entire entrepreneurial stackin order to create a long-term sustainable startup community. AtStartup Weekend, we are doing our small part to help as many peoplearound the world experience entrepreneurship, and we are proud tocount Brad Feld as a board member in our efforts."
—Marc Nager, CEO, Startup Weekend
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"We had the fantastic opportunity to meet with Brad Feld last Friday in Boulder. The agenda was focused on startup communities and more specifically how we could apply the concepts in his book to the Loveland/Fort Collins ecosystem.
Ben West, Marshall Smith, and I made the drive over to Boulder and had an opportunity to sit down and have breakfast with Brad and ask him some questions. My takeaways are below:
Brad spoke about the success of the various organic meetups that occur in Boulder. He talked about the beginning of the Boulder Open Coffee Meet Up at Atlas Purveyors. A key point he made is to be consistent about having the meetings every month. He said it is easy to get discouraged when there are only a small group of people starting out at first.
He advised that the focus should be on the quality of the meetup and the value that each participant is getting from the event. Furthermore, to grow the meet up he said to have each participant invite one friend each month. Without consistency of meetups, then this aspect of the ecosystem will never grow and thrive.
Our Action Items:
2. I plan to lead through my work with EmployTown a "Skills Bootcamp" once a month to hold discussions on the key skills that job seekers and top performers need to have.
3. Hold "Office Hours" at either DazBog, The Coffee Tree, or The Armory in Loveland once a month to help local job seekers, employees, or managers with specific questions that they may have.
4. Partner with local business leaders to offer a "Open Forum" for questions and answers on a variety of interesting topics that are happening locally.
On Finding Space For The Startup Community
We were concerned about finding the space to hold meetups and other informal events. Brad said this is actually easy. He said to begin hanging out at local coffee shops. As more entrepreneurs and people begin hanging out, the coffee shops will get the benefit of increased business with community members buying food and coffee. As the meet ups increase in size, a smart coffee shop will gladly welcome the trickle down in business to them. For larger events, he said adopt local businesses products as the preferred products of the startup community and they will have to notice. He mentioned his adage--"Give before you get".
Our Action Items
1. Otterbox will be the official technology case for the Fort Collins/Loveland Startup Community.
2. Grimm Brothers and New Belgium Beer will be the beer of choice and served at events in the Fort Collins/Loveland Startup Community.
3. We will continue this same pattern for other businesses in the startup community as needed and applicable.
On Relationships with Other Entrepreneurs/Members of the Startup Community
Brad laid out numerous case studies as reasons to avoid transactional relationships. He advised to give your time, money (when you can), and effort without any kind of expectations. Conversely, if you can't do something the other community members should hold no grudge against that person. That way there is not a culture of indebtedness. ultimately, this will lead to the strengthening of the community and the entrepreneurial fabric in the community.
Additionally, he differentiated neighborhoods and cities. He encouraged us to understand this difference. I was re-assured by this since many of the creative people that we currently know work and live near the Downtown Loveland district.
Our Action Items
1. Marshall, Ben, and I are currently helping each other with our various projects. Marshall and Ben are already introducing me to their contacts. We will continue to build on this to build our network of entrepreneurs and others that want to be leaders/participants in the startup community in Fort Collins/Loveland.
2. Support over community members to give them the best chance at success. Over the long term, more startups and businesses will have success and that will bring in more customers, more employees, and grow the startup community and the entire ecosystem will reap the benefits of this. Eventually, there will be anchor startups that can be pillars to host events and provide further guidance to the rest of the startup community.
3. Work harder than ever at supporting other startups in the community as much as our own.
These are some of my initial thoughts. I hope to expand in a few weeks on other ideas that I have. Of course, I welcome feedback and suggestions from the Fort Collins/Loveland community and from other communities regarding what has worked and what has stalled.
Finally, we would like to extend a huge thank you for Brad Feld for taking time to talk to us and being so gracious in sharing his knowledge and insight in order to help propel us and our startup community."
A few highlights:
1. How to vet if people will stick in the community. Do or do not...
2. Resources to plug in (and their histories so theyre less intimidating and you know more as a newbie): startup digest, startup weekend, tech stars, office hours, y combinator and more.
3. Personal experience on what has worked and what hasn't and why in the Boulder startup scene.
4. Lots of first hand written excerpts from Brad Felds network.
A few critiques: in some places this book suffers redundancy on the lines of "tell em what youre gonna say, say it, tell em what you said". This is a small annoyance that is ultimately good for you as Youll remember things better this way and its like taking vitamins. However, it is apparent to the careful reader.