Descrição do produto
In this book Kim provides the reader with a reliable method to develop “joined up” strategies and plans for common business situations – a powerful addition to current tools and frameworks. The initial focus is on the core “strategic architecture” of the business, which explains how performance arises from its system of real elements (customers, staff, products, capacity, cash). Later chapters extend the method to deal with the quality and development of customers and other resources, competition, policy decisions, intangible factors and organizational capabilities.
The strategy dynamics method deploys the rigorous, scientific method of system dynamics - essentially the application of engineering control theory principles to social systems.
The method leads to the creation of working, quantified models of any enterprise, or any part thereof, of any scale, in any sector—or of any issue that such an enterprise may face.
Kim uses clear, every-day language, and develops examples demonstrating how to create working, quantified models we need to develop and manage strategy.
The book is supported by the Sysdea strategy planning software. Many of Kim’s example models are available online for the reader to explore. Free single model accounts for Sysdea are available – www.sysdea.com.
Sobre o Autor
Kim Warren is an independent strategy writer and teacher, and a developer of dynamic enterprise models and "serious games" for MBA and executive education. After 15 years in senior corporate strategy roles he spent 20 years at London Business School, teaching on MBA and Executive programs. Author of Competitive Strategy Dynamics (Wiley, 2002), and Strategic Management Dynamics (Wiley, 2008), his work was recognized with the 2005 Jay W Forrester Award as the most important contribution to the field of System Dynamics in the previous five years, and he served as 2013 President of the International System Dynamics Society. In addition to his writing and teaching activities he collaborates on strategy projects in diverse areas including business, international aid and public policy. He has also published "The Trouble with Strategy," a personal critique of the strategic management field and education.