Faça download dos Aplicativos de Leitura Kindle Gratuitos e comece a ler eBooks Kindle nos mais populares smartphones, tablets e computadores pessoais. Para enviar o link de download para seu smartphone por SMS, use o formato internacional sem espaços (Código Internacional+DDD+Número. Exemplo: +551199999999)

  • Apple
  • Android
  • Windows Phone
  • Android

Para receber o link de download digite seu celular:

Preço Kindle: R$ 10,00
Leia à vontade. Mais de 1 milhão de eBooks Saiba mais
Leia de graça
OU
OU

Essas promoções serão aplicadas a este item:

Algumas promoções podem ser combinadas; outras não são elegíveis. Para detalhes, por favor, acesse os Termos e Condições dessas promoções.

Entregar no seu Kindle ou em outro dispositivo

Entregar no seu Kindle ou em outro dispositivo

Anúncio do aplicativo do Kindle

Technology Strategy: Profitability Frameworks with Applications for Innovators, Marketers, and Entrepreneurs (English Edition) eBook Kindle


Ver todos os formatos e edições Ocultar outros formatos e edições
Preço
Novo a partir de Usado a partir de
eBook Kindle
"Tente novamente"
R$ 10,00

Número de páginas: 158 páginas Dicas de vocabulário: Habilitado Configuração de fonte: Habilitado
Page Flip: Habilitado Idioma: Inglês

Novidades da Loja Kindle
Novidades da Loja Kindle
eBooks novos para sua biblioteca digital. Veja aqui

Descrições do Produto

Descrição do produto

Technology Strategy covers a vast range of business strategy frameworks and applies them for the benefit of Innovators and Inventors, Product Strategists and Marketers, and Entrepreneurs. High-tech and biotech examples / applications from the author's real life experience are provided at appropriate places.

"S-Curves" from the Advanced Strategy Frameworks Chapter in Strategic Case Analysis (ISBN-13: 978-0-9798354-0-7) by the same author were touched upon as a dialogue between Scott McNealy, Founder of Sun Microsystems (now Oracle) and the author. In Technology Strategy, the S-Curves and "Technology Disruption" framework is discussed in more detail. Other frameworks covered in the book include "Architectural Innovation," Design / Marketing "Push" vs. Technology / Product "Pull," NPI (New Product Introduction) vs. New Markets, Technology "Invasions" via Disruptions, Platforms and Standards Wars, Products vs. Platforms, "Productizing" Services and "Servicizing" Products, Product vs. Process vs. Platform vs. Service Innovations, "Dominant Designs and Technology Cycles," Technology "Paradigms" and "Trajectories," Technology "Diffusion," Patents and IP (Intellectual Property) Protection vs. Sales and Speed of Execution, etc.

Examples from Silicon Valley and the Biotech Industry are provided to demonstrate the application of complex frameworks. Many of these frameworks and their applications to solve business cases have been taught to MBA and JD students in Sawyer Business School by the author in intense format as a three credit course titled "Technology Strategy."

Entrepreneurs serious about scaling a business will find enough food for thought in these pages. Product Managers and Marketers in established corporations ranging from high-tech and drug manufacturing to services to health-care will benefit. IT (Information Technology) professionals will get informed on business concepts like pricing to gain market power in the specific distribution channel, architecting a platform / ecosystem as opposed to building a killer app and taking a year to do it, etc. In the era of open sourcing and crowd sourcing, innovators and inventors looking for commercialization ideas will find ideas for business models that are profitable. MBA students will bag better jobs by mastering the concepts and frameworks in the high-tech, biotech / big pharma / healthcare, and clean-tech industries.

About the Author: Sam Mishra is a Silicon Valley based entrepreneur. Mishra holds an MBA from the MIT Sloan School and the B.Tech. (Honours) Degree from IIT, Kharagpur. Mishra is also an Adjunct Faculty attached to the Department of Strategy and International Business in Sawyer B-School, Suffolk University, Boston.


Detalhes do produto

  • Formato: eBook Kindle
  • Tamanho do arquivo: 2299 KB
  • Número de páginas: 158 páginas
  • Editora: franteractive.net; Edição: 1 (10 de janeiro de 2014)
  • Vendido por: Amazon Servicos de Varejo do Brasil Ltda
  • Idioma: Inglês
  • ASIN: B00GENAE08
  • Leitura de texto: Habilitado
  • X-Ray:
  • Dicas de vocabulário: Habilitado
  • Leitor de tela: Compatível
  • Configuração de fonte: Habilitado
  • Avaliação média: Seja o primeiro a avaliar este item
  • Lista de mais vendidos da Amazon: #344,390 entre os mais vendidos na Loja Kindle (Conheça os 100 mais vendidos na Loja Kindle)

Avaliação de clientes

Ainda não há avaliações de clientes para este título.
5 estrelas
4 estrelas
3 estrelas
2 estrelas
1 estrela
click to open popover