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Trend-Driven Innovation: Beat Accelerating Customer Expectations eBook Kindle


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Número de páginas: 363 páginas Dicas de vocabulário: Habilitado Otimizado para telas maiores
Idioma: Inglês
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Descrições do Produto

Descrição do produto

Trend-Driven Innovation

Beat accelerating customer expectations.

Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong.

In this startling new book, the team at TrendWatching share a powerful, counter-intuitive truth: to discover what people want next, stop looking at customers and start looking at businesses. That means learning how to draw powerful insights from the way leading brands and disruptive startups—from Apple to Uber, Chipotle to Patagonia—redefine customer expectations.

Sharing the secrets that have led thousands of the world's most successful brands and agencies to rely on TrendWatching for over a decade, Trend-Driven Innovation is the book that will reconfigure your view of the business world forever.

You'll learn:
  • How to spot emerging trends using three crucial building blocks, and how to recognize the expectation gaps that herald opportunity.
  • Why most professionals focus on precisely the wrong trends and innovations, and how to avoid this.
  • How to turn trends and insights into innovations that customers will love.
Amid the endless change that defines today's business environment, opportunity is everywhere. Highly practical, and featuring real-world examples from around the world, Trend-Driven Innovation is the actionable, battle-tested manual that will enable you harness those opportunities time after time. Setting you up to build an organization that matters, products customers love, and campaigns people can't stop talking about.

Contracapa

TURN OVERWHELM INTO OPPORTUNITY. HERE′S HOW >

Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong. This book demonstrates a powerful, counterintuitive truth: to anticipate what people will want next, stop looking at customers and start looking at businesses. That means learning how to draw actionable insights from the way leading brands and disruptive startups from Apple to Uber, Chipotle to Patagonia redefine expectations. Sharing the secrets that have led hundreds of thousands of professionals at the world′s most successful brands and agencies to rely on TrendWatching for over a decade, Trend–Driven Innovation will reconfigure your view of the business world. Highly visual and intensely practical, it will act as a step–by–step manual to enable you to build an organization that matters, products customers love, and campaigns people can′t stop talking about.

"If you′re an innovator, designer, entrepreneur, or in need of one, read this book. It is entertaining and pathologically precise, and unveils a simple and elegant system for spotting early trends that may reshape our business, community, and life."
Lisa Gansky, entrepreneur, investor, author of The Mesh


Detalhes do produto

  • Formato: eBook Kindle
  • Tamanho do arquivo: 11490 KB
  • Número de páginas: 363 páginas
  • ISBN da fonte dos números de páginas: 1119076315
  • Editora: Wiley; Edição: 1 (2 de outubro de 2015)
  • Vendido por: Amazon Servicos de Varejo do Brasil Ltda
  • Idioma: Inglês
  • ASIN: B017TJ12QK
  • Leitura de texto: Habilitado
  • X-Ray:
  • Dicas de vocabulário: Habilitado
  • Configuração de fonte: Não habilitado
  • Avaliação média: Seja o primeiro a avaliar este item
  • Lista de mais vendidos da Amazon: #22,352 entre os mais vendidos na Loja Kindle (Conheça os 100 mais vendidos na Loja Kindle)

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Amazon.com: 4.8 de 5 estrelas 19 avaliações
Esta avaliação foi considerada útil por 7 de 7 pessoa(s):
5.0 de 5 estrelas The rare book filled with insights on trends from the team that does it best. 8 de novembro de 2015
Por Rohit Bhargava - Author | Speaker | Nice Guy - Publicada na Amazon.com
Formato: Capa comum Compra verificada
As a self described "trend curator" and an author of a book on how to predict the future myself, I spend a lot of time looking at the processes and methods used by all kinds of trend forecasters and futurists. The work of the team at trendwatching.com is at the top of my list for insanely useful insights about the future.

Now for the first time, you can take a fascinating inside look into their process and a candid exploration of the principles they use to produce some of the most consistently valuable trend research published today. The book explores themes of curation, naming trends, megatrends shaping our world today and how trends become actionable for any organization.

I have been a fan of the research from trendwatching.com for many years - both for its level of insight and the visually beautiful way in which they are presented each month through their monthly briefings. This book takes that inspiration and builds it into a fun and engaging visual primer on how and why trends really matter ... and what it takes to use them to help you and your organization win the future. An enjoyable read and highly recommended!
5.0 de 5 estrelas Clear and straight-forward about the way to innovate based on trends 10 de junho de 2016
Por Helen Rozanova - Publicada na Amazon.com
Formato: eBook Kindle Compra verificada
In November 2014 I was lucky to attend a workshop on trends by David and Delia in Milan (ICSC conference). It was clear then that the approach of spotting trends and delivering innovative ideas is of high importance not only to shopping centre industry but to everyone who wants to be successful with their customers. This book is clear explanation of how one can start working towards this. It will definitely be one of the main resources in my work and often recommended to clients and colleagues.
Esta avaliação foi considerada útil por 2 de 2 pessoa(s):
5.0 de 5 estrelas Five Stars 7 de março de 2016
Por Evadne Giannini - Publicada na Amazon.com
Formato: Capa comum Compra verificada
Excellent book and very well laid out. The sections are comprehensive and information is accessible. Thank you
Esta avaliação foi considerada útil por 1 de 1 pessoa(s):
5.0 de 5 estrelas It's a perfect add-on! 29 de outubro de 2016
Por Amazon Customer - Publicada na Amazon.com
Formato: Capa comum Compra verificada
I just love it! It's an amazing book that enriches my Creative Problem Solving skills for Product Strategy and Innovation.
Esta avaliação foi considerada útil por 1 de 1 pessoa(s):
5.0 de 5 estrelas Worth the read. Gives helpful insight into how and ... 22 de março de 2016
Por anonomous486 - Publicada na Amazon.com
Formato: Capa comum Compra verificada
Worth the read. Gives helpful insight into how and what to consider while contemplating/developing new products or ideas. That's followed up with "templates/maps" as helpful tools.
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