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Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity 1 , eBook Kindle

5.0 de 5 estrelas 1 avaliação de cliente

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R$ 51,40

Número de páginas: 505 páginas Dicas de vocabulário: Habilitado Configuração de fonte: Habilitado
Page Flip: Habilitado Idioma: Inglês

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Descrições do Produto

Descrição do produto

Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Contracapa

“Analytics is vitally important, and no one explains it more elegantly, more simply, or more powerfully than Avinash Kaushik. Consider buying up all the copies of this book before your competition gets a copy.”
Seth Godin, author, Tribes

“Lots of companies have spent lots of time and money collecting data—and sadly do little with it. In Web Analytics 2.0, Avinash Kaushik helps us grasp the importance of this underused resource and shows us how to make the most of online data and experimentation.”
Dan Ariely, Professor of Behavioral Economics, Duke University, and author of Predictably Irrational

“Kaushik takes the witchcraft out of analytics. If venture capitalists read this book, they would fire half of the CEOs that they've funded.”
Guy Kawasaki, Co-founder of Alltop & Garage Technology Ventures

“When people ask, ‘who is the smartest guy in the room when it comes to online marketing?’ only one name comes to mind: Avinash Kaushik. His new book Web Analytics 2.0 should be on every marketer’s desk. It’s powerful, awesome and actionable.”
Mitch Joel, President of Twist Image & author of Six Pixels of Separation

Shift to Data-Driven Decision Making and Leverage the Complete Power of All Web Data

The Web, online marketing, and advertising have been revolutionized in the last few years, yet the approach to using data has remained largely the same as a decade ago. Web analytics thought leader Avinash Kaushik presents the next-generation framework of web analytics in this exciting book that will dramatically enhance the ability of your organization to think smart and move fast.

In this book, Avinash lays out specific strategies and execution models to evolve from simply leveraging clickstream tools to incorporating the insightful elixir of qualitative data, experimentation and testing, and competitive intelligence tools.

While expanding upon the industry-shaping lessons from his bestselling book Web Analytics: An Hour a Day, Avinash explains how to measure, analyze, and act upon today's quickly evolving web technologies and trends—including social media, video, mobile, and online user-centric design options. As he updates traditional approaches, Avinash debunks myths, identifies traps, and reveals specific, simple and advanced methodologies to transform your thinking, making this book the ultimate guide for all web professionals.

  • Discover the solutions for the hardest challenges, including multichannel analytics and multitouch campaign attribution analysis
  • Quantify the holistic economic value of your website and measure macro and micro conversions for ecommerce, non-ecommerce, and B2B websites
  • Profit from analytical methodologies that attack the holy trinity of search: internal site search, pay-per-click marketing, and search engine optimization
  • Pinpoint the most relevant Key Performance Indicators for your organization and create actionable dashboards that drive change
  • Master crucial emerging analytics fields including Twitter, YouTube, blogs, mobile, and rich-media analytics
  • Leverage experimentation and testing to create truly customer-centric websites and innovate by failing faster
  • Create data-driven bosses and organizations, and cultivate the skills and background you need for a successful analytics career
  • Continue learning with four hours of video, an hour of audio, and valuable presentations, templates, and models on the CD

Detalhes do produto

  • Formato: eBook Kindle
  • Tamanho do arquivo: 18382 KB
  • Número de páginas: 505 páginas
  • ISBN da fonte dos números de páginas: 0470529393
  • Editora: Sybex; Edição: 1 (30 de dezembro de 2009)
  • Vendido por: Amazon Servicos de Varejo do Brasil Ltda
  • Idioma: Inglês
  • ASIN: B0032ZD0IE
  • Leitura de texto: Habilitado
  • X-Ray:
  • Dicas de vocabulário: Habilitado
  • Leitor de tela: Compatível
  • Configuração de fonte: Habilitado
  • Avaliação média: 5.0 de 5 estrelas 1 avaliação de cliente
  • Lista de mais vendidos da Amazon: #20,468 entre os mais vendidos na Loja Kindle (Conheça os 100 mais vendidos na Loja Kindle)

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14 de novembro de 2016
Formato: eBook Kindle|Compra verificada
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Avaliações mais úteis de consumidores na Amazon.com

Amazon.com: 4,4 de 5 estrelas 137 avaliações
Al
5,0 de 5 estrelasGreat book on digital analytics.
19 de abril de 2017 - Publicada na Amazon.com
Compra verificada
1 pessoa achou isso útil.
LYNZ
5,0 de 5 estrelasWhat a fun to read author and a great book
7 de dezembro de 2015 - Publicada na Amazon.com
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Scott C.
5,0 de 5 estrelasEven better than the first book!
6 de janeiro de 2010 - Publicada na Amazon.com
Compra verificada
2 pessoas acharam isso útil.
A Rucker
5,0 de 5 estrelasFive Stars
17 de janeiro de 2018 - Publicada na Amazon.com
Compra verificada
Geoffrey D. Martinez
5,0 de 5 estrelasThe Premiere Thought Leader in User Based Web Strategy
5 de janeiro de 2010 - Publicada na Amazon.com
Compra verificada
2 pessoas acharam isso útil.
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