R$ 99,31
  • Preço sugerido: R$ 144,63
  • Você economiza: R$ 45,32 (31%)
Somente 5 em estoque (mais a caminho).
Enviado e vendido por Amazon.com.br.
Embalagem para presente disponível.
Tem para vender? Venda na Amazon
Virar para trás Virar para a frente
Ouvir Reproduzindo... Pausado   Você está ouvindo uma amostra da edição em áudio do Audible.
Saiba mais
Ver todas as 3 imagens

Web Analytics 2.0: The Art of Online Accountability & Science of Customer Centricity [With CDROM] (Inglês) Capa Comum – 30 set 2009

5.0 de 5 estrelas 1 avaliação de cliente

Ver todos os 2 formatos e edições Ocultar outros formatos e edições
Novo a partir de Usado a partir de
eBook Kindle
Capa Comum
R$ 99,31
R$ 99,31 R$ 128,00
Em até 3x R$ 33,11 sem juros Calculadora de prestações
Você poderá escolher o número de parcelas na hora de fechar a compra.
Prazo Valor Mensal (R$) Total (R$)
2x sem juros R$ 49,66 R$ 99,31
3x sem juros R$ 33,11 R$ 99,31

Livros em Oferta
Livros em Oferta
Todos os dias, novos livros com desconto. Confira todos aqui.
click to open popover

Frequentemente comprados juntos

  • Web Analytics 2.0: The Art of Online Accountability & Science of Customer Centricity [With CDROM]
  • +
  • Traction: How Any Startup Can Achieve Explosive Customer Growth
Preço total: R$ 177,57
Compre os itens selecionados juntos

Faça download dos Aplicativos de Leitura Kindle Gratuitos e comece a ler eBooks Kindle nos mais populares smartphones, tablets e computadores pessoais. Para enviar o link de download para seu smartphone por SMS, use o formato internacional sem espaços (Código Internacional+DDD+Número. Exemplo: +551199999999)

  • Apple
  • Android
  • Windows Phone
  • Android

Para receber o link de download digite seu celular:

Livros em Oferta
Livros em Oferta
Todos os dias, novos livros com desconto. Confira todos aqui.

Detalhes do produto

Descrições do Produto


“Analytics is vitally important, and no one explains it more elegantly, more simply, or more powerfully than Avinash Kaushik. Consider buying up all the copies of this book before your competition gets a copy.”
Seth Godin, author, Tribes

“Lots of companies have spent lots of time and money collecting data—and sadly do little with it. In Web Analytics 2.0, Avinash Kaushik helps us grasp the importance of this underused resource and shows us how to make the most of online data and experimentation.”
Dan Ariely, Professor of Behavioral Economics, Duke University, and author of Predictably Irrational

“Kaushik takes the witchcraft out of analytics. If venture capitalists read this book, they would fire half of the CEOs that they've funded.”
Guy Kawasaki, Co-founder of Alltop & Garage Technology Ventures

“When people ask, ‘who is the smartest guy in the room when it comes to online marketing?’ only one name comes to mind: Avinash Kaushik. His new book Web Analytics 2.0 should be on every marketer’s desk. It’s powerful, awesome and actionable.”
Mitch Joel, President of Twist Image & author of Six Pixels of Separation

Shift to Data-Driven Decision Making and Leverage the Complete Power of All Web Data

The Web, online marketing, and advertising have been revolutionized in the last few years, yet the approach to using data has remained largely the same as a decade ago. Web analytics thought leader Avinash Kaushik presents the next-generation framework of web analytics in this exciting book that will dramatically enhance the ability of your organization to think smart and move fast.

In this book, Avinash lays out specific strategies and execution models to evolve from simply leveraging clickstream tools to incorporating the insightful elixir of qualitative data, experimentation and testing, and competitive intelligence tools.

While expanding upon the industry-shaping lessons from his bestselling book Web Analytics: An Hour a Day, Avinash explains how to measure, analyze, and act upon today's quickly evolving web technologies and trends—including social media, video, mobile, and online user-centric design options. As he updates traditional approaches, Avinash debunks myths, identifies traps, and reveals specific, simple and advanced methodologies to transform your thinking, making this book the ultimate guide for all web professionals.

  • Discover the solutions for the hardest challenges, including multichannel analytics and multitouch campaign attribution analysis
  • Quantify the holistic economic value of your website and measure macro and micro conversions for ecommerce, non-ecommerce, and B2B websites
  • Profit from analytical methodologies that attack the holy trinity of search: internal site search, pay-per-click marketing, and search engine optimization
  • Pinpoint the most relevant Key Performance Indicators for your organization and create actionable dashboards that drive change
  • Master crucial emerging analytics fields including Twitter, YouTube, blogs, mobile, and rich-media analytics
  • Leverage experimentation and testing to create truly customer-centric websites and innovate by failing faster
  • Create data-driven bosses and organizations, and cultivate the skills and background you need for a successful analytics career
  • Continue learning with four hours of video, an hour of audio, and valuable presentations, templates, and models on the CD

Sobre o Autor

Avinash Kaushik is the author of the leading research & analytics blog Occam’s Razor. He is also the Analytics Evangelist for Google and the Chief Education Officer at Market Motive, Inc. He is a bestselling author and a frequent speaker at key industry conferences around the globe and at leading American universities. He was the recipient of the 2009 Statistical Advocate of the Year award from the American Statistical Association. Avinash donates all proceeds from his books to two charities, The Smile Train and the Ekel Vidyalaya Foundation.

Quais outros itens os consumidores compraram após visualizar este item?

Avaliação de clientes

Compartilhe seus pensamentos com outros clientes
Ver todas as 1 avaliações dos clientes

Principais avaliações de clientes

14 de novembro de 2016
Formato: eBook Kindle|Compra verificada
Comentar|Esta avaliação foi útil para você? Informar abuso

Avaliações mais úteis de consumidores na Amazon.com

Amazon.com: 4,4 de 5 estrelas 138 avaliações
A Working Dad
5,0 de 5 estrelasWell done
16 de setembro de 2016 - Publicada na Amazon.com
Compra verificada
7 pessoas acharam isso útil.
5,0 de 5 estrelasWhat a fun to read author and a great book
7 de dezembro de 2015 - Publicada na Amazon.com
Compra verificada
Vivek V. Chandran
5,0 de 5 estrelasWeb Analytics and beyond
16 de abril de 2010 - Publicada na Amazon.com
Compra verificada
9 pessoas acharam isso útil.
Janet GershenSiegel
5,0 de 5 estrelasOkay, I'm a fan
29 de março de 2010 - Publicada na Amazon.com
Compra verificada
3 pessoas acharam isso útil.
Amazon Customer
5,0 de 5 estrelasVery helpful in forming actionable insights
19 de dezembro de 2012 - Publicada na Amazon.com
Compra verificada

Onde está meu pedido?

Frete e devoluções

Precisa de ajuda?