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In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.
Among other things, he provides:
- Completely updated text and examples
- Great headline formulas
- New exercises to spark creativity
- The best way to use graphics
Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.
In this new edition of his bestselling The Ultimate Marketing Plan, industry expert Dan S. Kennedy integrates such tools as social media marketing, networking, and strategic memberships into a complete plan that will strengthen your customer base without breaking your budget.
Packed with updated examples, marketing techniques, and contributions from experts, Kennedy shows you how to catapult your company to the cutting edge.
CHANGE YOUR BUSINESS
CHANGE YOUR LIFE
Almost Alchemy challenges your existing beliefs and self-imposed limitations―forcing you to re-imagine, reinvent, and reorganize your business to achieve and exceed goals in a systematic and sustainable way.
In this radical new book, Dan Kennedy destroys the myth that “Knowledge is Power” by exposing 20 different proven strategies to ensure business sustainability and maximize wealth extraction. It is thought-provoking, cage-rattling and mind blowing all in one.
Alchemy isn’t writing slightly better copy or tweaking your marketing to take advantage of some new media or some other hot trend. Instead, it’s about reinventing the way you think about your business, recognizing the “brutal realities” that few dare to embrace or refuse to even recognize… and turning information into ACTION and PROFIT.
In its mythical context, Alchemy was about one thing and one thing only: transforming ordinary metals into gold. And like thousands of others, you may start this book thinking you’re in an ordinary business and finish realizing you instead have a different, bigger, better, more valuable one.
Public speaking has been around for centuries, and today,
motivational speaking is as popular as ever. And, like a motivational
speaker, you can also inspire an audience—to open their wallets
and give you money!
In Speak to Sell, marketing wizard Dan Kennedy shares his secrets,
so, whether you are speaking to promote any local business, to book
appointments for a professional practice, or sell info-resources or other
products at the back of the room...to an audience of 10 or 10,000...you
can incite a stampede of response. When you step on the stage, you
must intend to turn each and every audience member into a customer.
They shouldn’t even have a choice in the matter, and failure is not an
option. No matter the audience, Dan shows precisely how to do just that.
This book will transform your approach to speaking, and by utilizing the
valuable techniques presented within, your authority, celebrity, and most
importantly, profits, will skyrocket.
Inside, you’ll discover how to:
• sell one-to-many and multiply your earnings
• boost your authority and celebrity
• craft memorable and persuasive speeches that get results
• control the speaking environment to ensure success
• master the “Top Four Success Factors” of prosperous speakers
• make big money by speaking-to-sell
Learn from serial entrepreneur Dan Kennedy, and turn ordinary speaking
engagements into moneymaking machines!
* How 'multi-media integration' multiplies the profits you make online
* The important difference between being a 'true entrepreneur' vs. an ordinary business person
* How to avoid the 'extinction trap' - learn why new media rarely kills old media... and how successful entrepreneurs think in terms of 'integration' rather than 'sequence'
* The secret to business STRENGTH (vs. weakness): Why and how to build a business to last, not just to make a quick buck
* The most important wealth secret behind Dan's information business
* The best way to structure your relationship with your customers
* Why 'permission-based' marketing will give you a HUGE advantage over your competition -- and easy steps you can take to apply it to YOUR business
* How to create a hierarchy of incomes - including transactional income, repeat income, renewable income, and continuity income!
* Plus much more!
You'll get Dan Kennedy's often humorous, always candid opinions on the BEST ways to drive your Internet sales using proven, time-tested direct marketing strategies.
With a nod to Jeff Bezos, Steve Jobs, Walt Disney, and other ruthless yet highly successful managers, Dan S. Kennedy delivers the answer. In this new edition, Kennedy expands on his proven (if radical) strategies to get accountability, profitability, and productivity from employees.
In his traditional No B.S. style, Kennedy kicks traditional leadership and management ideas squarely in the teeth with a realistic, straightforward assessment of the real relationship between business owners and their employees. Uncompromising strategies help managers gain iron-fisted control and get the results they demand. This take-no-prisoners advice liberates entrepreneurs to act in their best interests and insist on implementation of their objectives. And it leads to a cooperative, high-performance team when traditional textbook methods fail. Topics include learning how to hire profitable employees, taking home as much money as possible, making every employee’s job a profit center, managing the powerful force of word of mouth, compressing the time between idea and action for maximum profits, and posing questions to individuals that force them to think and improve productivity.
Everyone’s Talking About It.
But Nobody Knows What They’re Talking About.
Social Media Examiner’s 2018 Social Media Marketing Industry Report found that only 10% of respondents strongly agree that they can measure ROI—yet half of them will dedicate increased time and money to social media marketing instead of cutting back.
Millionaire maker Dan S. Kennedy, joined by marketing strategist Kim Walsh Phillips, tells it like it is: If you’re not focusing on converting traffic into sales, you might as well set your money on fire.
Kennedy and Walsh Phillips open up their playbook and show you how to stop being a social media victim and accepting non-monetizable “likes” and “shares” as a return on your time, money, and energy and start using your platform for its true purpose—as another channel to reach customers, gain leads and make sales. Learn how to:
Discover the principles behind successful marketing campaigns and start making dollars and cents out of your social media strategy.
When was the last time you thought of yourself as someone who throws the typical and conventional to the wayside? Someone who not only pushes the envelope but practically shreds it into a million pieces―daring to live and experience life where few others are willing to go?
Being a RENEGADE MILLIONAIRE means having the willingness, know-how, and courage to transform an ordinary business into an extraordinary, wealth-producing asset that can change your life forever.
Inside this revolutionary book, world-famous author Dan Kennedy reveals the principles and strategies he’s used over the past four decades to do exactly that―not only for himself but also for businesses of all shapes and sizes throughout the world.
It’s all practical, rubber-meets-road kind of material, 100 percent based on the real-life experiences of well over 150 first-generation, from-scratch, entrepreneurial millionaires and multimillionaires… In essence, you’re getting over $100 million worth of entrepreneurial street smarts.
Are you ready to rise above, push forward at lightning speed, and finally live the life of a true RENEGADE MILLIONAIRE? Then let’s get started.