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“Desconfortável.” “Intimidante.” É assim que muitas pessoas descrevem a obra de membro missionário. Clayton Christensen admite que ele e sua esposa, Christine, também sentiam-se dessa maneira no passado. Porém, ao mesmo tempo, reconheciam as bençãos grandiosas ligadas à obra missionária e queriam aprender como compartilhar o evangelho de uma forma natural e recompensadora.
"Uncomfortable." "Intimidating." That's how many people describe member missionary work. Clayton Christensen admits that he and his wife, Christine, felt that way in the past too. But they also recognized the tremendous blessings associated with the work, and they wanted to learn how to share the gospel in ways that would be natural and rewarding.
A experiência do Clayton como inovador logo manifestou-se e ele mobilizou amigos e parentes para encontrarem uma maneira mais eficaz de serem membros missionários. Suas perspectivas únicas são apresentadas neste livro, o qual inclui histórias incomuns e inspiradoras, demonstrando a eficácia de suas idéias. É bem provável que você já esteja fazendo muitas das coisas citadas no livro e com apenas uma pequena mudança aqui e alí, você logo estará compartilhando o evangelho naturalmente em suas interações diárias. Ao longo do caminho, você também irá sentir a alegria profunda que vem de ajudar as pessoas a descobrirem a maior benção deste mundo: o evangelho de Jesus Cristo.
Clayton's expertise as an innovator kicked in, and he set out with friends and family members to find a more effective approach to member missionary work. Their refreshing perspectives are presented in this book, which includes inspiring, unusual stories that demonstrate the effectiveness of the ideas. Chances are, you'll discover you're already doing a lot of the things mentioned, and with just a little tweak here and there, you'll be sharing the gospel naturally as part of your everyday interactions. Along the way, you'll feel the deep joy that comes from helping others discover the most precious blessing in the world: the gospel of Jesus Christ.
Sobre o Autor
CLAYTON M. CHRISTENSEN é o professor de administração de empresas Kim B. Clark na Harvard Business School. Ele é o autor de oito livros aclamados por críticos, incluíndo os bestsellers do New York Times O Dilema do Inovador, A Solução do Inovador e Como medirá a sua vida? Ele recebeu vários prêmios pela sua pesquisa e produção literária. Bem conhecido pelo seu trabalho sobre inovação, ele foi nomeado o pensador de negócios mais influente do mundo em 2011 pela Thinkers50. O irmão Christensen serviu como autoridade setenta de área, bispo, conselheiro de três presidentes de missão e em muitos outros chamados na Igreja. Ele e sua esposa Christine vivem em Belmont, Massachussetts.
Usando as lições de sucesso e fracasso de companhias líderes, O Dilema da Inovação apresenta um conjunto de regras para capitalizar o fenômeno da inovação de ruptura/incremental. Estes princípios ajudarão os administradores a determinar quando é certo não ouvir os clientes, quando investir no desenvolvimento de produtos com menor desempenho que prometem margens menores e quando buscar mercados menores às custas daqueles aparentemente maiores e mais lucrativos.
How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen and his co-authors Taddy Hall, Karen Dillon, and David S. Duncan, have the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights.
After years of research, Christensen and his co-authors have come to one critical conclusion: our long held maxim--that understanding the customer is the crux of innovation--is wrong. Customers don't buy products or services; they "hire" them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The "Jobs to Be Done" approach can be seen in some of the world's most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. But this book is not about celebrating these successes--it's about predicting new ones.
Christensen contends that by understanding what causes customers to "hire" a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they'll pay premium prices to bring into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts.
This book carefully lays down Christensen's provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world--and, most importantly, how not to squander the insights it provides.
The path to your professional success starts with a critical look in the mirror.
If you read nothing else on managing yourself, read these 10 articles (plus the bonus article “How Will You Measure Your Life?” by Clayton M. Christensen). We've combed through hundreds of Harvard Business Review articles to select the most important ones to help you maximize yourself.
HBR's 10 Must Reads on Managing Yourself will inspire you to:
- Stay engaged throughout your 50+-year work life
- Tap into your deepest values
- Solicit candid feedback
- Replenish physical and mental energy
- Balance work, home, community, and self
- Spread positive energy throughout your organization
- Rebound from tough times
- Decrease distractibility and frenzy
- Delegate and develop employees' initiative
A Wall Street Journal and Businessweek bestseller. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. An innovation classic. From Steve Jobs to Jeff Bezos, Clay Christensen’s work continues to underpin today’s most innovative leaders and organizations.
The bestselling classic on disruptive innovation, by renowned author Clayton M. Christensen.
His work is cited by the world’s best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestsellerone of the most influential business books of all timeinnovation expert Clayton Christensen shows how even the most outstanding companies can do everything rightyet still lose market leadership.
Christensen explains why most companies miss out on new waves of innovation. No matter the industry, he says, a successful company with established products will get pushed aside unless managers know how and when to abandon traditional business practices.
Offering both successes and failures from leading companies as a guide, The Innovator’s Dilemma gives you a set of rules for capitalizing on the phenomenon of disruptive innovation.
Sharp, cogent, and provocativeand consistently noted as one of the most valuable business ideas of all timeThe Innovator’s Dilemma is the book no manager, leader, or entrepreneur should be without.
How do you lead a fulfilling life? That profound question animates this book of inspiration and insight from world-class business strategist and bestselling author of The Innovator’s Dilemma, Clayton Christensen.
After beating a heart attack, advanced-stage cancer and a stroke in three successive years, the world-renowned innovation expert and author of one of the best selling and most influential business books of all time – The Innovator’s Dilemma – Clayton M. Christensen delivered a short but powerful speech to the Harvard Business School graduating class. He presented a set of personal guidelines that have helped him find meaning and happiness in his life – a challenge even the brightest and most motivated of students find daunting.
Akin to The Last Lecture in its revelatory perspective following life-altering events, that speech subsequently became a hugely popular article in the Harvard Business Review and is now a groundbreaking book, putting forth a series of questions and models for success that have long been applied in the world of business, but also can be used to find cogent answers to pressing life questions: How can I be sure that I’ll find satisfaction in my career? How can I be sure that my relationships with my spouse, my family and my close friends become enduring sources of happiness? How can I avoid compromising my integrity (and stay out of jail)?
How Will You Measure Your Life? is a highly original, surprising book from a singular business figure. It’s a book sure to inspire and educate readers – companies and individuals, students of business, mid-career professionals, and even parents – the world over.
Clayton M. Christensen, the author of such business classics as The Innovator’s Dilemma and the New York Times bestseller How Will You Measure Your Life, and co-authors Efosa Ojomo and Karen Dillon reveal why so many investments in economic development fail to generate sustainable prosperity, and offers a groundbreaking solution for true and lasting change.
Global poverty is one of the world’s most vexing problems. For decades, we’ve assumed smart, well-intentioned people will eventually be able to change the economic trajectory of poor countries. From education to healthcare, infrastructure to eradicating corruption, too many solutions rely on trial and error. Essentially, the plan is often to identify areas that need help, flood them with resources, and hope to see change over time.
But hope is not an effective strategy.
Clayton M. Christensen and his co-authors reveal a paradox at the heart of our approach to solving poverty. While noble, our current solutions are not producing consistent results, and in some cases, have exacerbated the problem. At least twenty countries that have received billions of dollars’ worth of aid are poorer now.
Applying the rigorous and theory-driven analysis he is known for, Christensen suggests a better way. The right kind of innovation not only builds companies—but also builds countries. The Prosperity Paradox identifies the limits of common economic development models, which tend to be top-down efforts, and offers a new framework for economic growth based on entrepreneurship and market-creating innovation. Christensen, Ojomo, and Dillon use successful examples from America’s own economic development, including Ford, Eastman Kodak, and Singer Sewing Machines, and shows how similar models have worked in other regions such as Japan, South Korea, Nigeria, Rwanda, India, Argentina, and Mexico.
The ideas in this book will help companies desperate for real, long-term growth see actual, sustainable progress where they’ve failed before. But The Prosperity Paradox is more than a business book; it is a call to action for anyone who wants a fresh take for making the world a better and more prosperous place.
“Incómoda.” “Intimidante.” Así es como muchas personas describen a la obra misional. Clayton Christensen admite que él y su esposa, Christine, se sentían de esa manera en el pasado. Pero también reconocían las enormes bendiciones asociadas con esta tarea y deseaban aprender a compartir el evangelio de una forma natural y gratificante.
La experiencia como innovador de Clayton se echó a andar y, junto con familiares y amigos, se dispuso a encontrar una estrategia más efectiva para la obra misional que deben efectuar los miembros de la Iglesia. Sus novedosos puntos de vista son presentados en este libro, donde se incluyen también historias extraordinarias e inspiradoras que demuestran la eficacia de las ideas. Es probable que ustedes descubran que ya están haciendo muchas de las cosas que se mencionan. Pero, con la ayuda de algunas pequeños ajustes aquí y allí, se encontrarán compartiendo naturalmente el evangelio como parte de sus interacciones diarias. En el proceso, sentirán el profundo gozo que viene de ayudar a otros a descubrir la bendición más valiosa del mundo: el evangelio de Jesucristo.
Clay Christensen's groundbreaking bestselling work in education now updated and expanded, including a new chapter on Christensen's seminal "Jobs to Be Done" theory applied to education.
"Provocatively titled, Disrupting Class is just what America's K-12 education system needs--a well thought-through proposal for using technology to better serve students and bring our schools into the 21st Century. Unlike so many education 'reforms,' this is not small-bore stuff. For that reason alone, it's likely to be resisted by defenders of the status quo, even though it's necessary and right for our kids. We owe it to them to make sure this book isn't merely a terrific read; it must become a blueprint for educational transformation."
—Joel Klein, Chancellor of the New York City Department of Education
"A brilliant teacher, Christensen brings clarity to a muddled and chaotic world of education."
—Jim Collins, bestselling author of Good to Great
“Just as iTunes revolutionized the music industry, technology has the potential to transform education in America so that every one of the nation’s 50 million students receives a high quality education. Disrupting Class is a must-read, as it shows us how we can blaze that trail toward transformation.”
—Jeb Bush, former Governor of Florida
According to recent studies in neuroscience, the way we learn doesn't always match up with the way we are taught. If we hope to stay competitive-academically, economically, and technologically-we need to rethink our understanding of intelligence, reevaluate our educational system, and reinvigorate our commitment to learning. In other words, we need "disruptive innovation."
Now, in his long-awaited new book, Clayton M. Christensen and coauthors Michael B. Horn and Curtis W. Johnson take one of the most important issues of our time-education-and apply Christensen's now-famous theories of "disruptive" change using a wide range of real-life examples. Whether you're a school administrator, government official, business leader, parent, teacher, or entrepreneur, you'll discover surprising new ideas, outside-the-box strategies, and straight-A success stories. You'll learn how:
- Customized learning will help many more students succeed in school
- Student-centric classrooms will increase the demand for new technology
- Computers must be disruptively deployed to every student
- Disruptive innovation can circumvent roadblocks that have prevented other attempts at school reform
- We can compete in the global classroom-and get ahead in the global market
Filled with fascinating case studies, scientific findings, and unprecedented insights on how innovation must be managed, Disrupting Class will open your eyes to new possibilities, unlock hidden potential, and get you to think differently. Professor Christensen and his coauthors provide a bold new lesson in innovation that will help you make the grade for years to come.
The future is now. Class is in session.
A seminal work on disruption—for everyone confronting the growth paradox.
For readers of the bestselling The Innovator’s Dilemma—and beyond—this definitive work will help anyone trying to transform their business right now.
In The Innovator’s Solution, Clayton Christensen and Michael Raynor expand on the idea of disruption, explaining how companies can and should become disruptors themselves. This classic work shows just how timely and relevant these ideas continue to be in today’s hyper-accelerated business environment.
Christensen and Raynor give advice on the business decisions crucial to achieving truly disruptive growth and propose guidelines for developing your own disruptive growth engine. The authors identify the forces that cause managers to make bad decisions as they package and shape new ideas—and offer new frameworks to help create the right conditions, at the right time, for a disruption to succeed. This is a must-read for all senior managers and business leaders responsible for innovation and growth, as well as members of their teams.
Based on in-depth research and theories tested in hundreds of companies across many industries, The Innovator’s Solution is a necessary addition to any innovation library—and an essential read for entrepreneurs and business builders worldwide.
To date these tools have helped entrepreneurs, designers, and software developers manage uncertaintythrough cheap and rapid experiments that systematically lower failure rates and risk. But many managers and leaders struggle to apply these powerful tools within their organizations, as they often run counter to traditional managerial thinking and practice.
Authors Nathan Furr and Jeff Dyer wrote this book to address that very problem. Following the breakout success of The Innovator’s DNAwhich Dyer wrote with Hal Gregersen and bestselling author Clay Christensen to provide a framework for generating ideasthis book shows how to make those ideas actually happen, to commercialize them for success.
Based on their research inside corporations and successful start-ups, Furr and Dyer developed the innovator’s method, an end-to-end process for creating, refining, and bringing ideas to market. They show when and how to apply the tools of their method, how to adapt them to your business, and how to answer commonly asked questions about the method itself, including: How do we know if this idea is worth pursuing? Have we found the right solution? What is the best business model for this new offering? This book focuses on the how”how to test, how to validate, and how to commercialize ideas with the lean, design, and agile techniques successful start-ups use.
Whether you’re launching a start-up, leading an established one, or simply working to get a new product off the ground in an existing company, this book is for you.
In the spring of 2010, Harvard Business School’s graduating class asked HBS professor Clay Christensen to address them—but not on how to apply his principles and thinking to their post-HBS careers. The students wanted to know how to apply his wisdom to their personal lives. He shared with them a set of guidelines that have helped him find meaning in his own life, which led to this now-classic article. Although Christensen’s thinking is rooted in his deep religious faith, these are strategies anyone can use.
Since 1922, Harvard Business Review has been a leading source of breakthrough ideas in management practice. The Harvard Business Review Classics series now offers you the opportunity to make these seminal pieces a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world.