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- Donald J. Trump
Aqui está Trump em ação – como ele dirige seus negócios e como ele leva a vida –, enquanto se reúne com as pessoas com quem precisa se reunir, bate papo com a família e os amigos, bate de frente com os inimigos e muda a aparência da skyline de Nova York. Mas mesmo um espírito independente obedece às regras do jogo, e Trump formulou onze diretrizes para o sucesso. Ele isola os elementos em comum de suas grandes negociações, despedaça mitos, dá nome aos bois, identifica as nulidades e revela inteiramente a arte do negociador. E ao longo da narrativa, Trump fala – fala mesmo – como faz isso. "A arte da negociação" é um exame sem reservas da mente de um empreendedor brilhante e um ensinamento inédito sobre a prática de fazer negócios. É o livro de negócios mais esperto que existe – e a leitura definitiva para qualquer pessoa interessada em adquirir dinheiro e sucesso e conhecer o homem por trás dos holofotes.
Todo mundo odeia um vencedor é um relato impressionante, sincero e íntimo dos triunfos e problemas, da realização de sonhos e da superação de dificuldades de Trump. Desde o primeiro livro, Trump atingiu estatura muito mais elevada no mundo dos negócios. A despeito do sucesso, ele e o público tomaram conhecimento de sua vulnerabilidade.
"O que separa vencedores de perdedores é o modo como a pessoa reage a cada reviravolta do destino", escreve Trump. "Você tem de estar confiante ao encarar o mundo a cada dia, mas não pode ser convencido demais. Qualquer um que pense que vai ganhar todas acabará sendo um grande perdedor."
"Todo mundo odeia um vencedor" revela os bastidores das maiores transações de Trump: as tratativas com Merv Griffin na Resorts International, a restauração do majestoso Plaza Hotel, a construção do espetacular Taj Mahal. A cada história fascinante de estratégia, tática e risco, vemos a habilidade, sorte e fibra que Trump usou para construir – e manter – um vasto e lucrativo império.
Todavia, com as vitórias vieram decepções: o declínio do mercado imobiliário e dos "embalos dos anos 1980", a morte de três assistentes próximos em um trágico acidente de helicóptero, o reboliço em torno da separação da esposa, Ivana. Neste livro Trump escreve de forma sincera sobre esses reveses pela primeira vez, explicando como afetaram seu trabalho e o que ele fez para lidar com as situações.
A exemplo de "A arte da negociação", este livro revela como e por que Trump faz o que faz. Mas "Todo mundo odeia um vencedor" vai muitos passos além. É um relato sobre conquistar o que se deseja, conservar o que se tem – e sobre o quanto é difícil sobrepujar as adversidades.
Then he made The Apprentice.
Now The Donald shows you how to make a fortune, Trump style.
HOW TO GET RICH
Real estate titan, bestselling author, and TV impresario Donald J. Trump reveals the secrets of his success in this candid and unprecedented book of business wisdom and advice. Over the years, everyone has urged Trump to write on this subject, but it wasn’t until NBC and executive producer Mark Burnett asked him to star in The Apprentice that he realized just how hungry people are to learn how great personal wealth is created and first-class businesses are run. Thousands applied to be Trump’s apprentice, and millions have been watching the program, making it the highest rated debut of the season.
In Trump: How To Get Rich, Trump tells all–about the lessons learned from The Apprentice, his real estate empire, his position as head of the 20,000-member Trump Organization, and his most important role, as a father who has successfully taught his children the value of money and hard work.
With his characteristic brass and smarts, Trump offers insights on how to
• invest wisely
• impress the boss and get a raise
• manage a business efficiently
• hire, motivate, and fire employees
• negotiate anything
• maintain the quality of your brand
• think big and live large
Plus, The Donald tells all on the art of the hair!
With his luxury buildings, award-winning golf courses, high-stakes casinos, and glamorous beauty pageants, Donald J. Trump is one of a kind in American business. Every day, he lives the American dream. Now he shows you how it’s done, in this rollicking, inspirational, and illuminating behind-the-scenes story of invaluable lessons and rich rewards.
"Em tempos de instabilidade econômica, estes dois gigantes dos negócios uniram forças em um livro único para destacar a necessidade urgente da proficiência financeira."— Steve Forbes President & CEO, Forbes Inc. Editor-chefe da Forbes.
And once you’ve earned your money, you’ve got to learn to spend it well. Trump presents his consumer guide to the best things in life, from wine to golf clubs to engagement rings. Check out the billionaire lifestyle–how they shop and what they buy. Even if you’re not superwealthy, you can afford many of these luxuries.
And what look inside the Trump world would be complete without The Apprentice? Trump will take you behind the scenes, from the end of season one and into season two, with insights into the making and the meaning of TV’s hottest show.
As Donald Trump proves, getting rich is easy. Staying rich is harder. Your chances are better, and you’ll have more fun, if you think like a billionaire. This is the book that will help you make a real difference in your life.
How can you find the way to the top?
Ask people who are already there.
Because you can’t know it all. No matter how smart you are, no matter how comprehensive your education, no matter how wide-ranging your business experience, there’s simply no way to acquire all the wisdom you need to make your business flourish. You need to learn from those who have blazed a trail before you.
Donald Trump has asked many of the brightest, most successful businesspeople he knows—and some he doesn't know—to answer this question: What's the best business advice you ever received? The result is a compelling resource of wisdom and wit that reveals how some of the most accomplished people conduct their personal and business affairs, giving an inside look into the secrets of corporate success. But the advice doesn’t only come from the upper echelons of the Fortune 500. Thoughts poured in from executives at thriving companies large and small, ranging from well-known icons such as Staples, American Airlines, Lillian Vernon, and Boeing to family-run operations like Orleans Homebuilders and Carlson Companies.
The Way to the Top brings together the core ideas that have guided more than 150 of today’s top businesspeople, offering a range of inspiring and practical advice on making good decisions, conducting yourself appropriately, developing your career, communicating with others, leading a team effectively, and much more. Some of the entries are simple entreaties, some portray intriguing vignettes, and others outline lists of guiding principles; all are illuminating, instructive, and insightful.
A telling to-do list for the aspiring professional, The Way to the Top belongs on every business bookshelf.
Donald J. Trump is an icon: the very definition of the American success story. President-elect, reality-television star, and developer of some of the planet's most prestigious real estate, he's also become one of the world's wealthiest men.
Trump is a living example of how thinking BIG and knowing when to back up your opinions aggressively—regardless of what your critics or opponents might say—can help you maximize your personal and professional achievements. In his first political campaign, Trump defeated his opponents by rallying voters nationwide to "Make America Great Again." For the first time ever, you too can learn Trump’s secrets to thinking BIG and kicking ass! Learn:
- Momentum: the Big Mo. How to get it and how to get it back.
- Revenge: how and when to get it (and why it's so sweet).
- "I love you, now sign this!" Why contracts in business and personal life are so important.
- Real-life stories from people who've applied the think BIG formula in their own lives.
These strategies are proven and attested to by those who've learned to think BIG from Donald Trump and found success in their own lives even when the world seems to be against them. Co-authored with Bill Zanker, an entrepreneur who learned these tactics firsthand from Trump, Think BIG and Kick Ass shows you how to bring a winning attitude to everything you do.
Donald Trump has gathered in one book the best advice on real estate from the brightest and most experienced people…
“Don’t try to take the last penny off the table; make sure that the people who buy from you also make money. If not, they won’t buy from you again.” –Michael Shvo, Founder of the Shvo Group and “the most successful young real estate broker in New York”
“Mom said, ‘If you don’t have big breasts, put ribbons in your pigtails.’ Good salesmanship is nothing more than maximizing the positive and minimizing the negative. Although your competition might offer something you can’t match, that doesn’t matter. What matters is that you identify and play up what you’ve got.” –Barbara Corcoran, Founder of the Corcoran Group, New York City’s leading real estate company
“Real estate can be so much fun you almost feel guilty earning money at it!” –Monda Bassil, President of Prestigious Properties of New York
“When you sell real estate, pay tax only if you want, when you want, and in the amount you decide.” –Gary Gorman, Founder of 1031 Exchange Experts, LLC, and author of Exchanging UP!
“Whether it is a real estate deal or any other venture, the key is to find something you enjoy doing, and then do it better than anyone else—because success comes easier to people who follow their passion.” –Donald Trump, J r., Executive Vice President of Development and Acquisitions for The Trump Organization
“I like thinking big. I always have. To me it’s very simple: If you’re going to be thinking anyway, you might as well think big.”—Donald J. Trump
Here is Trump in action—how he runs his organization and how he runs his life—as he meets the people he needs to meet, chats with family and friends, clashes with enemies, and challenges conventional thinking. But even a maverick plays by rules, and Trump has formulated time-tested guidelines for success. He isolates the common elements in his greatest accomplishments; he shatters myths; he names names, spells out the zeros, and fully reveals the deal-maker’s art. And throughout, Trump talks—really talks—about how he does it. Trump: The Art of the Deal is an unguarded look at the mind of a brilliant entrepreneur—the ultimate read for anyone interested in the man behind the spotlight.
Praise for Trump: The Art of the Deal
“Trump makes one believe for a moment in the American dream again.”—The New York Times
“Donald Trump is a deal maker. He is a deal maker the way lions are carnivores and water is wet.”—Chicago Tribune
“Fascinating . . . wholly absorbing . . . conveys Trump’s larger-than-life demeanor so vibrantly that the reader’s attention is instantly and fully claimed.”—Boston Herald
“A chatty, generous, chutzpa-filled autobiography.”—New York Post
The essential, bestselling book that first defined President Donald Trump's political ideas.
The America We Deserve is the essential book for anyone who wants to understand the core of Donald Trump's political thinking. In this book, written as he first considered running for president in 2000, Trump offers no-nonsense, populist, provocative, and dramatic solutions to issues that continue to resonate with voters today.
In this book, Trump lays out a vision for America that is strong, optimistic, and founded on core Republican principles of self-reliance, limited governance, economic growth, and equitable taxation. Striking for its similarities to President Trump's current initiatives--but also fascinating in its differences--The America We Deserve reveals a man who is fully engaged with the nation and cares deeply about its future. Readers and voters will discover Trump's ideas on:
*Foreign policy and relations with China, Russia, North Korea, and Israel
*How to fix our broken and underperfoming education system
*Reducing regulations on business to help create jobs and economic growth
*A dramatic one-time tax on the super-wealthy to close the national debt and fuel tax cuts for the middle class
*Immigration, crime, terrorism, and more
The America We Deserve is essential reading for Trump-watchers, voters, Republicans, Democrats, and anyone interested in how Trump the businessman became Trump the president.