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Voulez-vous avoir du succès dans l'auto-édition de livres aux formats numérique, papier et audio ?
Chaque jour, des centaines de nouveaux livres sont publiés en auto-édition, mais beaucoup ne rencontreront jamais les lecteurs.
De nombreux auteurs sont perplexes parce qu'il existe de nombreuses options pour l'auto-édition et l'auto-publication, et qu'ils ne savent pas laquelle choisir, laquelle sera la plus efficace pour leur livre.
D'autres dépensent des centaines ou des milliers d'euros pour voir leur livre publié et sont déçus des résultats obtenus.
Mais ces échecs et ces difficultés ne sont pas inéluctables.
Joanna Penn a passé les dix dernières années à auto-éditer des livres de fiction et des livres pratiques qui ont été des best-sellers. En 2011, elle a quitté le salariat pour devenir auteure-entrepreneur indépendante.
Elle a elle aussi commis des erreurs pendant son parcours, mais en auto-publiant 27 livres elle a appris la meilleure manière de réussir dans l'auto-édition. Dans ce livre, elle partage avec vous sa recette pour réussir dans l'autoédition.
Devenez plus autonome, obtenez plus de réussite et trouvez des milliers de lecteurs en suivant les étapes présentées par Joanna.
Ce que vous trouverez dans ce livre :
- Ce que vous devez savoir avant de vous auto-publier
- Pourquoi l'auto-publication d'un livre électronique est une bonne idée
- Comment formater un livre électronique
- L'exclusivité et l'approche directe
- Comment publier soi-même un livre électronique
- Pourquoi publier soi-même un livre imprimé
- L'impression à la demande va changer votre vie
- Ce que vous devez savoir avant d'imprimer
- Comment auto-publier un livre imprimé
- Que faire si vous souhaitez obtenir de l'aide pour le processus de publication
- Comment auto-publier un livre audio
- Après l'auto-édition
- Combien coûte l'auto-édition ?
- Comment êtes-vous payé lorsque vous vous publiez vous-même ?
- Principes de commercialisation des livres
- Comment commercialiser la fiction
- Comment commercialiser des ouvrages de non-fiction
- De nombreux liens vers des ressources plus utiles.
Si vous êtes prêt à vous auto-éditer avec succès, téléchargez un extrait ou achetez maintenant.
Are you ready to help other people and change your own life with your words?
The first non-fiction book I wrote changed my life. Sure, it helped other people, but mostly it altered the course of my life – so much so that 10 years later, I make a living with my writing.
I've written seven other non-fiction books and co-written two more and built a multi-six-figure income around my non-fiction eco-system. In this book, I'll share everything I've learned along the way and save you time, effort and frustration on your author journey.
The book includes:
PART 1. Before You Write: Mindset
Why write a non-fiction book?
Can I write a book if I'm not the expert?
Originality. Or, there are so many other books on this topic
Who are you? Personal stories and the writer's voice
The day a non-fiction book changed my life
Fear and self-doubt
PART 2. Before You Write: Business
Types of non-fiction books
Business models for non-fiction books
Who is your book for? Identify your target market
Decide on the topic for your book
Decide on your book title
Your author name and pseudonyms
How long does your book have to be?
How long will it take to write the book?
Your perspective on time
Writing a book proposal
PART 3. Writing and Editing
Gather and organize existing material
Research, interviews, surveys, and social listening
Structure and organize the book
How to write the first draft
How to dictate your book
Turn your blog/podcasts/videos/talks into a book
Speed and quality
Focus and shiny object syndrome
Co-writing a non-fiction book
How to turn a boring book into an engaging read
Elements of fiction in non-fiction
Truth and perfectionism
Legal issues: Using real people, quotes, lyrics, images, and citing sources
Self-editing a book
How to find and work with professional editors
PART 4. Publishing and Product Creation
Your publishing options
The different formats for your book
Non-fiction book covers
Book formatting for non-fiction
Pricing your book
Your book sales description
Categories and keywords
Turn your non-fiction book into a multimedia course
Updating your books over time
PART 5. Marketing Non-Fiction
Two models of marketing and the importance of mindset
Paid advertising for non-fiction books
Author-centered marketing. The power of a personal brand
Build your author website
Build an email list
Integrate email marketing with your book
Content marketing for non-fiction books
My non-fiction marketing journey
Conclusion and your next steps.
It's time to (finally) write your non-fiction book. Download a sample or buy now and start writing.
Are you ready to take the next step in your author journey?
Art for the sake of art is important. Writing for the love of it, or to create something beautiful on the page, is absolutely worthwhile and critical to expand the sum of human expression.
But I’m not here to talk about creativity or the craft of writing in this book. My aim is to take the result of your creativity into the realm of actually paying the bills.
˃˃˃ To take you from being an author to running a business as an author.
I was a business consultant for 13 years before I gave up my job in September 2011 to become a full-time author-entrepreneur. I worked for large corporates and small businesses, implementing financial systems across Europe and Asia Pacific.
I’ve also started a number of my own businesses ”" a scuba dive charter boat in New Zealand, a customized travel website, a property investment portfolio in Australia as well as my freelance consultancy. I’ve failed a lot and learned many lessons in my entrepreneurial life and I share them all in this book.
In the last six years of being an author, through tempestuous changes in the publishing world, I've learned the business side of being a writer and I now earn a good living as an author-entrepreneur. I’m an author because it's my passion and my joy but also because it's a viable business in this age of global and digital opportunity.
˃˃˃ In the book, you will learn:
** Part 1: From Author To Entrepreneur
The arc of the author’s journey, definition of an author-entrepreneur, deciding on your definition of success. Plus/ should you start a company?
** Part 2: Products and Services
How you can turn one manuscript into multiple streams of income by exploiting all the different rights, various business models for authors and how to evaluate them, information on contracts, copyright and piracy. Plus/ putting together a production plan.
** Part 3: Employees, Suppliers and Contractors
The team you need to run your business. Your role as author and what you’re committing to, as well as co-writing. Editors, agents and publishers, translators, book designers and formatters, audiobook narrators, book-keeping and accounting, virtual assistants. Plus/ how to manage your team.
** Part 4: Customers
In-depth questions to help you understand who your customers are and what they want, as well as customer service options for authors.
** Part 5: Sales and Distribution
How to sell through distributors and your options, plus all the information you need to sell direct. ISBNs and publishing imprints ”" do you need them? Plus/ your options for pricing.
** Part 6: Marketing
Key overarching marketing concepts. Book-based marketing including cover, back copy and sales pages on the distributors. Author-based marketing around building your platform, and customer-based marketing around your niche audience and targeted media.
** Part 7: Financials
Changing your mindset about money, and assessing where you are now vs where you want to be. Revenues of the author business and how to increase that revenue. Costs of the author business and funding your startup. Banking, PayPal, accounting, reporting, tax and estate planning.
** Part 8: Strategy and Planning
Developing your strategy and business plan. Managing your time and developing professional habits. The long term view and the process for becoming a full-time author. Plus/ looking after yourself.
Do you want to sell more books and reach more readers?
Do you want to discover how to build an author career for the long-term as well as spike your book sales right now?
If you don’t know much about marketing, don’t worry. We all start with nothing.
I’m Joanna Penn and back in 2008, I had no book sales, no audience, no website, no social media, no podcast, no email list. No nothing.
Now I’m a New York Times and USA Today bestselling author of thrillers and non-fiction. My books have sold over 500,000 copies in 86 countries, and I’m an award-winning creative entrepreneur and international speaker, making a multi-six-figure income with my writing.
Learning how to market my books and my personal brand changed my life. Yes, you need to write an awesome book, but you also need to know how to get it in front of the right readers.
How to Market a Book is for authors who want to sell more books, but it's also for those writers who want to think like an entrepreneur and build a long-term income. It's for traditionally published authors who want to take control of their future, and for self-published authors who want to jump-start a career.
There are short-term tactics for those who want to boost immediate sales, but the focus of the book is more about instilling values and marketing principles that will help your long-term career as a writer.
It's also about going beyond just the book, because these methods can take you from being an author into making money from other products, professional speaking, and creating opportunities that you can't even imagine yet.
In this completely updated Third Edition, you’ll discover:
˃˃˃ Part 1: Marketing Principles
Book marketing myths, how discoverability works, and the polarities of marketing that will determine what you choose to implement
˃˃˃ Part 2: Your Book Fundamentals
Prerequisites for success, how to optimise your book for online sales, categories and keywords, exclusivity, pricing and use of free, box-sets and bundling, and writing series
˃˃˃ Part 3: No Platform Needed. Short-term Marketing
How to get customer reviews and find book bloggers, paid advertising with email blasts, paid advertising with Facebook, Amazon Ads and ad stacking, algorithm hacking, big data, and production speed
˃˃˃ Part 4: Your Author Platform. Long-term Marketing
Building an author brand, author website, list-building and email marketing, content marketing, blogging, audio and podcasting, video and book trailers, social networking, professional speaking, marketing audiobooks, PR and publicity, TV, radio and traditional media
˃˃˃ Part 5: Launching Your Book
Why launching is different for indie authors, soft launch, launch spikes, post launch, how to relaunch backlist books. Includes an example book marketing strategy and launch plan checklist.
˃˃˃ Other books for authors by Joanna Penn. Available in ebook, print and audiobook.
How to Make a Living with your Writing
Business for Authors: How to be an Author Entrepreneur
The Successful Author Mindset
Public Speaking for Authors, Creatives and Other Introverts
Co-writing a Book: Collaboration and Co-Creation for Writers
Career Change: Stop hating your job, discover what you really want to do with your life, and start doing it!
There are thousands of new books being published every day, but many self-published books quickly sink to the bottom of the pile.
Many authors are frustrated because there are so many options for self-publishing, and they don't know which one to choose or what will be best for their book.
Others spend thousands of dollars to publish and end up broken-hearted with the result.
But it doesn't have to be this way.
I've spent the last seven years self-publishing bestselling fiction and non-fiction books and in 2011, I left my day job to become a full-time author entrepreneur. I've made lots of mistakes along the way, but through the process of self-publishing 17 books, I've learned the most effective way to publish and market your books. In this book, I'll share everything with you.
The book includes:
- What you need to know before you self-publish
- Why self-publishing an ebook is a good idea
- How to format an ebook
- Exclusivity and going direct
- How to self-publish an ebook
- Why self-publish a print book
- Print-on-demand will change your life
- What you need to know before you print
- How to self-publish a print book
- What to do if you want help with the publishing process
- How to self-publish an audiobook
- After self-publishing
- How much does it cost to self-publish?
- How do you get paid when you self-publish?
- Book marketing principles
- How to market fiction
- How to market non-fiction
Plus, links to more useful resources.
If you're ready to successfully self-publish, then download a sample or buy now.
Updated Edition for April 2019. Now includes audiobook self-publishing options.
Are you sick of your job?
Don't worry, I know how you feel! I used to start every working week saying "I hate my job" and spend every Friday night drinking too much to drown my misery.
I was a cubicle worker in large corporates, going to pointless meetings, writing endless documents no one would read, testing computer systems that would soon be obsolete. Every day, my soul and my creativity died a little.
Maybe you feel the same?
Well, life is too short to just exist on the edge of breakdown, and there is a better way of living. You need to discover what you love to do and then make that your job, your life's work.
This book will take you through understanding the way you feel now as well as how to improve your current situation immediately so you can create enough space to work on breaking out and doing what you truly love. It also contains the career change process I used to go from management consultant to full-time author-entrepreneur.
It's time to change your career and your life.
In this book, you will find:
** Part 1: I hate my job
1) Identifying the problem
2) The results of an unhappy workplace- stress, depression and weight gain
** Part 2: How to improve your current situation
3) Develop yourself
4) Coping with stress at work
5) Being valued and appreciated
6) Escaping the trap
7) Making money and keeping hold of it
8) Being creative
9) Escape is sometimes necessary
** Part 3: How to change your career
10) What do you really want to do?
11) Entrepreneurship or working for yourself
12) The Career Change Process
13) Setting and achieving your goals
14) Your Challenge. Your Future
* Case Study Micro-Entrepreneur: How I run my business, The Creative Penn Limited
* Interview with Joanna Penn on how to change careers
* From affirmation to reality: the author’s story
* The Smart Person’s Guide to Quitting the Day Job
Life’s too short to continue feeling this way. It’s time to change your life. Packed with strategies, tips and personal stories that will help you find the work you love. If you want to change your life and your career, download a sample or buy now.
Are you ready to use podcasting to grow your author brand and reach more readers with your books?
Audiobooks are the fastest-growing segment in publishing with double-digit growth in markets across the world. Podcasting has gone mainstream with listeners consuming audio on mobile phones and in-car devices, as well as through smart speakers. Advancements in voice technology continue to expand possibilities for audio creation and marketing.
With such rapid growth in opportunity, how can you position your books in an increasingly voice-first world?
I've been podcasting for over a decade as well as narrating and producing my own audiobooks since 2014. I'm an avid consumer of audio content and I'm also experimenting with AI voice technologies. In this book, I'll share everything I know so you can position your books and your author brand for the next shift in reader behavior.
You will discover:
Why audio and why now?
The audio first ecosystem
The audio mindset
Part 1: Audiobooks
Types of audiobooks
Writing, adapting and editing your work for audio
Intellectual property considerations for audiobooks
Your options for audiobook publishing and licensing
How to find and work with a professional narrator
Reasons to narrate your own audiobook
Audiobook narration tips
Recording studio options
Audiobook recording, editing, and production
How to self-publish an audiobook
How long does an audiobook take to produce?
How do audiobook readers discover audiobooks?
How to market audiobooks
The money side of audiobooks
Part 2: Podcasting
Why podcasting is important for authors
The difference between audiobooks and podcasting
Types of podcasts
How to research and pitch podcasters
How to be a great podcast guest
Should you start your own podcast?
Intellectual property considerations for podcasting
Podcasting equipment and software
How to be a great podcast host
Show notes and transcripts
Collaboration and freelancers
Podcast workflow and tools
How to launch a podcast
How to market a podcast
Repurpose your content
The money side of podcasting
Part 3: Voice Technologies
Overview of voice technologies
Speech to text: dictation
Text to speech
Voice assistants, smart speakers and devices
Artificial Intelligence (AI) and the future of voice
If you want to position your books and your author brand for audio growth, then check out the book now!
Schriftsteller müssen nicht nur schreiben. Sie müssen auch die emotionale Achterbahnfahrt des Autorendaseins überleben.
Selbstzweifel, Versagensängste, die Suche nach Bestätigung, Perfektionismus, Schreibblockaden, Vergleichszwang, Überforderung und vieles mehr begegnen uns auf dieser Reise. Während du dich mit diesen Gefühlen herumschlägst, kommt es dir vielleicht so vor, als wärst du allein. Doch es ist alles Teil des kreativen Prozesses, den jeder Autor durchmacht.
In diesem Buch möchte ich über die mentalen Hürden sprechen, die Autoren zu bewältigen haben und die auch du vielleicht irgendwann auf deiner Autorenreise kennenlernen wirst, so wie ich in den vergangenen zehn Jahren.
Jedes kurze Kapitel befasst sich mit einem möglichen Problem und schlägt dir dann ein Gegenmittel vor. So kannst du jederzeit bei dem Thema einsteigen, das dich gerade beschäftigt. Ich habe auch Auszüge aus meinen persönlichen Tagebüchern und Zitate von bekannten Autoren eingefügt. Ich hoffe, dieses Buch wird dir auf deinem Weg zum erfolgreichen Autor hilfreich sein.
Das Buch behandelt folgende Themen:
Teil 1: Psychologische Aspekte des Schreibprozesses
- Selbstzweifel und Hochstapler-Syndrom
- Suche nach Bestätigung
- Angst vor dem Versagen
- Angst vor Ablehnung und Kritik
- Dein innerer Kritiker
- Angst vor Verurteilung
- Schreibblockaden und Prokrastination
- „Ich bin nicht kreativ. Ich habe keine Ideen.“
- „Mein Werk ist nicht originell.“
- „Warum soll ich schreiben? Es gibt bereits zu viele Bücher auf der Welt.“
- „Ich habe nicht die Zeit oder Selbstdisziplin, um zu schreiben.“
- „Schreiben macht mir keinen Spaß. Es ist harte Arbeit.“
- „Ich fange immer wieder etwas Neues an und beende es nicht.“
- Umgang mit Familie, Freunden und Schreibgruppen
- „Wie finde ich meine Autorenstimme?“
- Vergleichszwang oder „Alle anderen sind besser als ich.“
Teil 2: Psychologische Aspekte nach der Veröffentlichung
- Ernüchterung und kreative Unzufriedenheit
- Was ist deine Definition von Erfolg?
- Was passiert, wenn du anderen sagst, dass du Autor bist?
- „Ich fühle mich überfordert.“
- Umgang mit Fans – Authentizität und Grenzen
- Hasser werden hassen
- Ehrgeiz, Ruhm und Reichtum
Teil 3: Tipps für eine erfolgreiche Autorenkarriere
- Kenne dich selbst
- Verstehe und verbessere deinen kreativen Prozess
- Entwickle professionelle Gewohnheiten
- Pflege deine beruflichen Beziehungen
- Nimm de
All successful creatives have to speak and present in public, whether that's at a festival, on a podcast or radio show, or as part of earning multiple streams of income. But you don’t have to be like Tony Robbins, bouncing around on stage with a booming voice and larger than life personality. You just have to be you and tell your story in your own way.
In this book, I'll share everything I know as a professional speaker, author, and introvert. It includes the practicalities of speaking, as well as mindset issues like anxiety, plus the business side if you want to make speaking an income stream. You will discover:
PART 1: Practicalities of Speaking
Types of speaking, deciding on your topic, preparation, managing your energy, tips for slide packs, handouts, workbooks and more, personal presentation, giving the talk, managing people, panels, feedback and testimonials, performance tips, improving your speaking over time
PART 2: Mindset
Tackling anxiety, growing your confidence and authenticity
PART 3: The Speaking Business
How to get speaking events, running your own events, marketing, generosity and networking with others, your speaker brand, website and speaker's page, professional photos, email marketing, content marketing, social media, video, audio, how much to charge, increasing your revenue streams, financial considerations.
Conclusion and next steps.
Being a writer is not just about typing. It’s also about surviving the roller-coaster of the creative journey.
Self-doubt, fear of failure, the need for validation, perfectionism, writer’s block, comparisonitis, overwhelm, and much more. When you’re going through these things, it can feel like you’re alone. But actually, they are part of the creative process, and every author goes through them too.
This book collects the mindset issues that writers experience, that I have been through myself over the last decade, and that perhaps you will experience at different times on the creative journey.
Each small chapter tackles a possible issue and then offers an antidote, so that you can dip in and out over time. It includes excerpts from my own personal journals as well as quotes from well-known writers. I hope it helps you on the road to becoming a successful author. The book includes:
Part 1: Mindset Aspects of Creativity and Writing
* Self-doubt and imposter syndrome
* Need for validation
* Fear of failure
* Fear of rejection and criticism
* Your inner critic
* Fear of judgment
* Writer’s block and procrastination
* “I’m not creative. I don’t have any ideas”
* “My writing isn’t original”
* “Why write? There are too many books in the world already”
* “I don’t have the time or self-discipline to write”
* “I’m not finding writing much fun. It’s hard work.”
* “I keep starting things and not finishing them”
* Dealing with friends, family and writer’s groups
* “How do I find my voice?”
* Comparisonitis or “Everyone is better than me”
Part 2: Mindset Aspects after Publishing
* Anti-climax and creative dissatisfaction
* What is your definition of success?
* What happens when you tell people that you’re an author?
* “I’m overwhelmed”
* Dealing with fans, authenticity and drawing the line
* Haters gonna hate
* Ambition, fame and fortune
* Giving up
Part 3: Tips for Success on the Author Journey
* Know thyself
* Understand and hone your creative process
* Develop professional habits
* Manage professional relationships
* Take control of your writing career
* Find your community
* Keep learning
* Schedule rest and take time off
* Think long term. Create a body of work
You're not alone on the author's journey. Download a sample or buy now.
Co-writing can be an amazing experience when two minds come together to create something new in the world.
Or it can be a painful process that ends in disaster!
In this short book, bestselling authors J. Thorn and Joanna Penn share tips on how to successfully co-write a book and avoid the pitfalls along the way. It includes excerpts from their private co-writing diary, honest notes written every day on a fiction project that will help you on your own journey.
Updated 2017 with a new chapter based on a four-author collaborative novel.
˃˃˃ In this book, you will discover:
What is co-writing?
Benefits of co-writing
* The difficulties of co-writing
* Finding the right person to co-write with
* Before you start: written legal agreement
* Practicalities and process of co-writing and co-creation
* Excerpts from Risen Gods co-writing diary
* What happens if it goes wrong?
* Other types of collaboration and co-creation
* Tips for multi-author boxsets
* Tips for managing a multi-author collaboration
* Appendix 1: Example agreement
If you want to improve your writing skills and your productivity, co-writing might be the right thing for you. Download a sample and try the book now.
Do you want to make a living with your writing?
Do you want to turn your words into multiple streams of income?
I’m Joanna Penn and I left my corporate job a decade ago to become a full-time author entrepreneur. In this completely updated Third Edition, I’ll explain how I make a living with my writing and share tips from other writers on how you can do it too with practical, actionable advice that you can implement for yourself.
If you love to create and you’re ready to learn fresh skills in a fast-changing environment, this book will give you lots of ideas on how to make money with your words.
Each chapter provides ideas you can use to research each opportunity in more detail and questions to guide your thought process. Sometimes it’s just about knowing what’s out there in order to find what’s right for you.
The book includes:
- First principles
Part 1: How to Make Money with Books
- 1.1 Your publishing options and how the industry has changed
- 1.2 Your book is a valuable intellectual property asset
- 1.3 Traditional publishing
- 1.4 Self-publishing or becoming an indie author
- 1.5 Write more books
- 1.6 Write books that people want to buy
- 1.7 Publish in multiple formats
- 1.8 Publish globally
- 1.9 Sell direct to your audience
- 1.10 Market your books
Part 2: How to Make Money with your Writing in Other Ways
- 2.1 Your author ecosystem
- 2.2 Affiliate income
- 2.3 Crowdfunding, patronage and subscription
- 2.4 Professional speaking, teaching, performing, and live events
- 2.5 Online courses, webinars, events, and membership sites
- 2.6 Advertising and sponsorship
- 2.7 Physical products and merchandise
- 2.8 Freelance writing and ghostwriting
- 2.9 Consulting or coaching
- 2.10 Author services
- 2.11 Other ways to make money with your writing
The transition to making a living with your writing