Descrição do produto
The ONE social media marketing book you'll want to KEEP in your library even as the landscape of Twitter changes with time!
NEW 2014 Edition packed with updated information and product reviews to reflect Twitter's recent changes of policy on automation.
BRONZE MEDALIST eLit Book Awards in Business and Sales
Tweep-e-licious! is not like any other book on social media you may have read. In this book, author Lynn Serafinn successfully marries practical 'how to' Twitter skills with a deep understanding of ethics, communication and human relationships. A highly substantial book (nearly 300 pages long), Tweep-e-licious! covers everything from the fundamentals for newbies, to advanced skills for experienced Twitter users and virtual assistants. This is not just another 'tip book', but a comprehensive book on ethical marketing strategies that can help you build a motivated online network and create effective marketing campaigns for your book, business or social cause.
If you've tried Twitter but you never quite 'got' it, Tweep-e-licious! will help you:
- Overcome your Twitter phobias
- Understand how to create a strong business platform with Twitter
- Learn how to create an expressive, effective profile that attracts your ideal followers
- Understand Twitter lingo and 'Twitterquette'
- Avoiding and recover from the dreaded 'Twitter wall'
- Know how to how to identify, find and connect with your ideal audience
- Know how to leverage the power of Twitter lists
- Learn how to create and use hashtags for tracking and connecting
- And much more...
AND, if you already love Twitter but would like to take it to the max, you will find a wealth of information on:
There's even a chapter on 'Personal Sustainability' to help keep you from going crazy. And for the highly self-motivated, you'll be excited about the chunky list of over 100 additional resources included at the end of the book.
For those buying the Kindle version, the text is meticulously hyperlinked throughout, enabling you to check out external resources immediately, and to navigate back and forth through the contents of the book with ease.
But most of all, Tweep-e-licious! is not just a 'step-by-step' technical manual, but a comprehensive guide to online ethical marketing &strategies, guided by the new paradigm Lynn first introduced in her #1 best-seller The 7 Graces of Marketing. Thus, unlike most books on social media marketing, &Tweep-e-licious!& will give you a deeper understanding of the unique world of online communications, relationships and reader motivation so you can create high-quality, engaging content that creates the inviting kind of impact you -- as an ethical entrepreneur -- want to make.
This is one social media marketing book you'll want to KEEP in your library even as the landscape of Twitter changes with time.