Descrição do produto
'small words, BIG CHANGE' comes from David Straker, the author of 'Changing Minds: In Detail' and the massive changingminds.org website. This book looks at the practicalities of how you can use the smallest of words to subtly influence and persuade. While doing so, it also discusses many tips, tricks and things to consider when you are nudging and communicating with others.
Version 2: contains updates, corrections and table of contents